Regional Operations Manager in Liverpool

We are currently recruiting a new Regional Operations Manager (ROM) position in North West England & North Wales. The Regional Operations Manager is accountable for the performance, culture, and standards across c.125 shops, delivered through a team of Area Operations Managers. As a senior field leader, the ROM sets the pace, establishes a high challenge, high performance culture, and ensures the region is delivering commercial growth, operational excellence, and industry-leading compliance. This role provides visible leadership, sharp execution, and strategic alignment, ensuring the region consistently raises the bar to win on the high street.

Join us as Regional Operations Manager and take ownership of performance, compliance, and culture. You’ll set the pace, inspire your Area Operations Managers, and drive the commercial, operational, and regulatory outcomes that keep us ahead on the high street. This is a role for a leader who knows how to deliver big, and deliver consistently.

• Support delivery of the retail strategy across the region, turning strategic pillars into clear, measurable plans for Area Managers and shop teams.
• Drive commercial, operational, and compliance performance, owning regional P&L and all key KPIs.
• Build a high performance, continuous improvement culture, embedding transformation, digital adoption, and industry leading shop standards.
• Use data and regional insights to make timely decisions, maximise results, address underperformance, and ensure regulatory and safer gambling compliance.
• Support, coach, and inspire Area Operations Managers, strengthening talent pipelines, driving colleague engagement, and championing recognition and inclusion.
• Act as the senior link between the Retail Exec Team and the shop network, influencing cross functional teams and ensuring consistent execution of business priorities.

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will have:

• A proven large scale leadership, ideally across large-scale retail footprint, with the ability to inspire, influence, and drive performance through multiple layers of management.
• Good commercial leadership, with multimillion pound P&L ownership and a proven record of delivering and exceeding key performance targets while driving sustainable growth.
• Strategic transformation experience, with the ability to turn vision into reality, lead major change programmes, and embed high performance ways of working regionwide.
• A current Personal Management Licence, issued by the UK Gambling Commission, or be willing and eligible to obtain one upon appointment.
• An exceptional leadership of leaders, building capability, shaping culture, and making decisive, regionwide calls that drive impact across 100+ shops.

Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high-street retailers.
• Financial compensation, pension, and bonus schemes.
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!

We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

At evoke, we prioritise diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth. Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage. Apply today to kickstart your application with the evoke Family!