At a Glance
- Tasks: Drive sales growth and build relationships in the East Anglia region.
- Company: Leading European manufacturer of innovative washroom solutions with a focus on sustainability.
- Benefits: Competitive salary, career development opportunities, and a chance to make an impact.
- Other info: Be part of a company with over 90 years of design excellence and innovation.
- Why this job: Join a dynamic team and influence key decision-makers in exciting projects.
- Qualifications: 3+ years B2B field sales experience and strong communication skills.
Our client is a market-leading European manufacturer of innovative commercial washroom solutions, trusted across hospitals, airports, stadiums, universities, offices, and other high-profile public environments. With a heritage spanning more than 90 years, the client is internationally recognised for sustainability, innovation, and design excellence. Their solutions help reduce water consumption by up to 90%, improve hygiene standards, and support environmentally responsible building design across global markets.
As part of continued UK investment and ambitious growth plans, our client is now seeking a driven and commercially focused Area Sales Manager to join their expanding sales team.
The Opportunity
This is a high-impact field sales role focused on specification-led business development across the East Anglia region. You will be responsible for influencing key decision-makers at the earliest stages of the project cycle, securing product specifications, and developing long-term commercial relationships across the construction and building services sectors. The successful candidate will play a key role in changing specification behaviour within the market and positioning the client as the preferred choice for commercial washroom solutions.
Key Responsibilities
- Drive regional sales growth in line with company objectives
- Secure specifications with architects, consultants, designers, and specifiers
- Influence stakeholders and challenge incumbent product choices
- Develop strong relationships with contractors, merchants, wholesalers, and end users
- Manage projects from early-stage engagement through to completion
- Deliver CPDs, technical presentations, and product consultations
- Maintain a healthy sales pipeline using CRM systems
- Identify and capitalise on new business opportunities
- Monitor competitor activity and market trends
- Organise and deliver engaging specification events that showcase innovative solutions and influence product selection
What We’re Looking For
Skills & Experience
- A minimum 3 years B2B field sales experience (flexible on industry)
- Ability to influence multiple stakeholders across complex sales cycles
- Commercially astute with strong negotiation and closing abilities
- Excellent presentation and communication skills
- Highly organised with strong territory planning capability
- Experience using CRM systems and sales reporting tools
Personal Attributes
- Ambitious, motivated, and target-driven
- Confident and professional communicator
- Resilient with a proactive, solutions-focused mindset
- Strong relationship builder with a consultative sales style
- Passionate about delivering customer value and long-term partnerships
Area Sales Manager - East Anglia in Cambridge employer: William Henry Associates
As a market leader in innovative commercial washroom solutions, our client offers an exceptional work environment that fosters growth and development for its employees. With a strong commitment to sustainability and design excellence, the company provides comprehensive training, competitive benefits, and a collaborative culture that encourages creativity and innovation. Joining the team as an Area Sales Manager in East Anglia means being part of a forward-thinking organisation that values your contributions and supports your career progression in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - East Anglia in Cambridge
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events, connect with professionals on LinkedIn, and don’t be shy about reaching out to people in your target companies. Building relationships can open doors that applications alone can't.
✨Tip Number 3
Prepare for interviews by practising your pitch. Highlight your B2B sales experience and how it aligns with their needs. Be ready to discuss how you can influence stakeholders and drive sales growth in East Anglia.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can set you apart from other candidates. It shows your enthusiasm and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Area Sales Manager - East Anglia in Cambridge
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Area Sales Manager role. Highlight your B2B field sales experience and any relevant achievements that showcase your ability to influence stakeholders and drive sales growth.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Use it to demonstrate your understanding of the commercial washroom solutions market and how your skills align with our client's goals.
Showcase Your Communication Skills:Since excellent presentation and communication skills are key, consider including examples of how you've successfully delivered CPDs or technical presentations in the past. This will help us see your potential impact in the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at William Henry Associates
✨Know Your Product Inside Out
Make sure you understand the innovative washroom solutions your potential employer offers. Familiarise yourself with their sustainability features and how they stand out in the market. This knowledge will help you confidently discuss how you can drive sales growth and influence key decision-makers.
✨Prepare for Stakeholder Scenarios
Think about the various stakeholders you'll be influencing, like architects and contractors. Prepare examples of how you've successfully navigated complex sales cycles in the past. This will show your ability to build relationships and challenge existing product choices effectively.
✨Showcase Your Presentation Skills
Since delivering CPDs and technical presentations is part of the role, practice your presentation skills ahead of time. Consider creating a mock presentation on one of the company’s products. This will demonstrate your communication skills and your ability to engage an audience.
✨Demonstrate Your Market Awareness
Research current trends in the construction and building services sectors, especially regarding sustainability and hygiene standards. Be ready to discuss how these trends impact the market and how you can leverage them to identify new business opportunities for the company.
