At a Glance
- Tasks: Lead innovative marketing strategies for iconic luxury spirits brands in the UK.
- Company: Join a dynamic team at a leading luxury spirits company.
- Benefits: Competitive salary, bonus plan, generous holiday, and private healthcare.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of luxury brands and drive impactful marketing initiatives.
- Qualifications: Senior experience in customer marketing with a strategic mindset.
The predicted salary is between 70000 - 90000 € per year.
We are looking for a Senior Commercial Marketing leader to drive best‑in‑class below‑the‑line activation across our luxury Spirits portfolio in the UK. This role plays a pivotal part in delivering our Marketing vision across iconic brands such as Glenfiddich, Balvenie, Hendrick's, Monkey Shoulder and The Famous Grouse. The role will involve shaping Category and Customer Marketing priorities, optimising activation across the shopper journey, and unlocking sustainable category growth. You will lead a high‑performing team, influence and collaborate with senior stakeholders, and build the capabilities required to activate at scale in a complex, fast‑moving market. This role is based in our UK Owned Distribution Centre and the successful candidate will be able to work in our Hook office 4 days a week.
Responsibilities
- Lead the development and execution of UK Category and Customer Marketing priorities through the annual commercial plan.
- Build and lead a Centre of Excellence in Commercial Planning & Execution, driving capability, consistency, and knowledge transfer across WG&S ODC markets and with BBU.
- Drive the UK Category Vision and Strategy, strengthening supplier relationships and reinforcing our partner‑of‑choice agenda.
- Lead robust activation planning informed by high‑quality data, insight, and evaluation at both point of purchase and consumption.
- Embed measurement, evaluation, and governance to ensure effective prioritisation of spend and resources.
- Lead IBP and Commercial Planning processes, driving strong cross‑functional collaboration with Customer teams, Brand Marketing, Finance, and Supply Chain.
- Own operational excellence across budgets, agency management, and activation investment.
- Lead, inspire, and develop the Commercial Planning & Execution team, role‑modelling inclusive leadership and strong performance standards.
- Act as a proactive and influential member of the UK leadership community.
Qualifications
- Proven senior experience in Customer Marketing, Category, or Commercial Activation within a complex, matrixed environment.
- Demonstrated FMCG and/or Drinks experience will be preferred.
- Will possess a clear strategic and commercial mindset with the ability to translate insight into impactful execution.
- A confident leader with experience building engaged teams, developing talent and unlocking potential in people.
- Highly effective at influencing senior stakeholders and leading cross‑functional collaboration.
- Demonstrable financial acumen, with experience managing budgets, agencies, and ROI‑driven activation.
- Curious, ambitious, and collaborative, with a passion for raising standards and delivering growth through great activation.
Pay range and compensation package
- We offer a competitive salary and benefits which are designed to promote our employees' financial wellbeing.
- Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
- Private Healthcare and Doctor@Hand (remote GP service).
- Our employees can join a defined contribution pension plan.
- Employee contributions can be made through salary sacrifice.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life Assurance cover is a multiple of eight times your annual basic salary.
- Product allocation so that you can enjoy our fantastic portfolio of brands.
- Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value.
- Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
- Free onsite parking, discounted onsite restaurant facilities with free coffee/tea.
Head of Commercial Planning & Execution in Hook employer: William Grant & Sons
As a leading player in the luxury Spirits market, our company offers an exceptional work environment that fosters creativity and collaboration. With a strong focus on employee development, we provide numerous growth opportunities, competitive benefits, and a vibrant culture that values inclusivity and high performance. Located in our UK Owned Distribution Centre in Hook, employees enjoy a supportive atmosphere with access to top-tier resources and a commitment to their well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Planning & Execution in Hook
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks who work at companies you admire. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate; you’re genuinely interested in their mission and ready to contribute.
✨Tip Number 3
Practice your pitch! You should be able to clearly articulate your experience and how it relates to the role of Head of Commercial Planning & Execution. Keep it concise but impactful—think of it as your personal brand statement that highlights your strengths.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Head of Commercial Planning & Execution in Hook
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Head of Commercial Planning & Execution. Highlight your experience in Customer Marketing and any relevant FMCG or Drinks background. We want to see how your skills align with our vision for luxury Spirits!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven successful activation and built high-performing teams. Remember, we love a good story that showcases your strategic mindset!
Showcase Your Leadership Style:In your application, let us know about your leadership style and how you inspire and develop your team. We value inclusive leadership, so share any experiences that demonstrate your ability to unlock potential in others.
Apply Through Our Website:We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at William Grant & Sons
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in the luxury spirits portfolio, especially the brands mentioned like Glenfiddich and Hendrick's. Understand their market positioning, recent campaigns, and how they resonate with consumers. This knowledge will help you demonstrate your passion and strategic thinking.
✨Showcase Your Leadership Style
As a candidate for a senior role, it’s crucial to articulate your leadership approach. Prepare examples of how you've built and led high-performing teams in the past. Highlight your inclusive leadership style and how you’ve developed talent within your teams to drive results.
✨Prepare for Cross-Functional Collaboration
This role requires strong collaboration across various functions. Think of specific instances where you successfully worked with marketing, finance, and supply chain teams. Be ready to discuss how you navigated challenges and achieved common goals, showcasing your ability to influence senior stakeholders.
✨Demonstrate Financial Acumen
Since managing budgets and ROI-driven activation is key, come prepared with examples that illustrate your financial expertise. Discuss how you’ve optimised spend and resources in previous roles, and be ready to talk about how you measure success in commercial planning.
