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- Tasks: Lead global marketing strategy and manage a small team while delivering integrated campaigns.
- Company: Join a specialist asset manager in London, known for its expertise in investment management.
- Benefits: Enjoy a 12-month fixed-term contract with opportunities for professional growth and development.
- Why this job: Be part of a dynamic team, drive impactful marketing initiatives, and enhance your skills in a reputable firm.
- Qualifications: 5-8 years of marketing experience in investment management; strong project management and analytical skills required.
- Other info: This role covers maternity leave, offering a unique chance to step into a leadership position.
The predicted salary is between 43200 - 72000 £ per year.
I’m working with a specialist asset manager who are looking to hire a Marketing Manager to join their team in London to cover a maternity leave on a 12-month FTC. The successful hire will have generalist marketing experience in the investment management industry and ideally previously managed a small team.
Responsibilities
- Work with the Head of Marketing to drive the global marketing strategy.
- Manage two junior team members including day-to-day work flow, ensuring their work meets deadlines.
- Plan and deliver events from end-to-end, both in-person and virtual.
- Build and deliver fully integrated marketing campaigns across digital and offline.
- Develop the firm’s digital marketing efforts using the website, social media, email and marketing automation.
- Oversee the production of marketing literature including factsheets, presentations and flyers.
- Analyse and evaluate campaigns/events to measure effectiveness and ROI.
- Ensure that all compliance procedures are met.
Requirements
- ~5-8 years of marketing experience within the investment management industry.
- ~Prior coverage of institutional and/or wholesale channels.
- ~Understanding of the UK investment management market.
- ~Prior line management experience is preferred but not essential.
- ~An excellent project manager with strong organisational and interpersonal skills.
- ~Strong working knowledge of marketing and web analytics tools.
- ~Ability to work collaboratively in a team environment.
Senior Marketing Manager - Digital Marketing employer: William Blake Group
Contact Detail:
William Blake Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Digital Marketing
✨Tip Number 1
Network with professionals in the investment management industry. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at the asset manager you're applying to.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing specific to the investment sector. This will not only help you in interviews but also demonstrate your commitment to staying updated in a rapidly evolving field.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've managed, especially those that involved both digital and offline strategies. Be ready to discuss how you measured their effectiveness and ROI.
✨Tip Number 4
Showcase your leadership skills by discussing any experience you have in managing teams. Highlight how you’ve supported junior team members in their development and ensured project deadlines were met.
We think you need these skills to ace Senior Marketing Manager - Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in the investment management industry. Focus on your marketing achievements, especially those related to digital marketing and team management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the UK investment management market. Mention specific examples of how you've driven marketing strategies or managed teams in previous roles.
Highlight Relevant Skills: Emphasise your project management skills and familiarity with marketing analytics tools. Provide examples of successful campaigns you've led and how you measured their effectiveness.
Showcase Team Management Experience: If you have prior line management experience, detail how you supported and developed junior team members. If not, discuss any collaborative projects where you took a leadership role.
How to prepare for a job interview at William Blake Group
✨Showcase Your Marketing Experience
Be prepared to discuss your previous roles in marketing, especially within the investment management industry. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive the global marketing strategy.
✨Demonstrate Leadership Skills
Since the role involves managing junior team members, share examples of how you've successfully led a team in the past. Discuss your approach to mentoring and ensuring that deadlines are met, which will show your potential employer that you can handle team dynamics effectively.
✨Prepare for Campaign Analysis
Be ready to talk about how you've analysed and evaluated marketing campaigns in the past. Discuss the tools you used to measure effectiveness and ROI, as this will highlight your analytical skills and understanding of marketing metrics.
✨Familiarise Yourself with Compliance Procedures
Understanding compliance is crucial in the investment management sector. Brush up on relevant compliance procedures and be prepared to discuss how you've ensured compliance in your previous roles, as this will reassure the interviewers of your attention to detail.
