At a Glance
- Tasks: Lead the go-to-market strategy for an exciting new product launch.
- Company: Join a dynamic specialist fintech company making waves in asset management.
- Benefits: Flexible working arrangements and a dedicated marketing budget to unleash your creativity.
- Other info: Nine-month contract with opportunities for growth in a collaborative environment.
- Why this job: Take ownership of impactful marketing campaigns across the UK, Europe, and US.
- Qualifications: 10+ years in marketing with a focus on asset management and product launches.
The predicted salary is between 60000 - 75000 £ per year.
Take ownership of the go-to-market strategy for a new product launching into the institutional asset management market at a Specialist Fintech Company.
This is a nine-month contract with autonomy across strategy, campaigns, events and digital marketing, supported by a dedicated marketing budget.
The Opportunity
- Lead the end-to-end go-to-market strategy for a new product, shaping the launch and wider marketing activity across the UK, Europe and US.
- Take ownership of the marketing budget and deliver a varied programme spanning events, campaigns, digital marketing and paid media.
- Join a growing specialist fintech business at an important stage of its development, working closely with the wider commercial and product teams to bring a new solution to market.
Requirements
- Ideally 10+ years' marketing experience, with a strong track record of developing and delivering go-to-market strategies for new products.
- Previous experience working within asset management, or marketing products and services directly to asset management firms, with a strong understanding of the institutional market.
- Experience delivering marketing activity across the UK, Europe and US, with the ability to work autonomously and travel for events when required.
This is a nine-month contract based in the firm's Moorgate office three days per week, with flexibility to consider either a day-rate contractor or fixed-term arrangement.
If you're an experienced asset management marketer looking for the opportunity to take full ownership of a new product launch, we'd love to hear from you.
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Product Launch Marketing Specialist employer: William Blake Group
As a leading Investment Management firm, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a strong focus on professional development, we offer tailored training and mentorship opportunities, ensuring that our team members in the South West region can grow their careers while making meaningful contributions to our clients' success. Our commitment to work-life balance, coupled with the chance to engage with industry leaders at events across Devon and Cornwall, makes us an exceptional employer for those seeking a rewarding career in business development.
