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For Companies At a Glance
- Tasks: Lead marketing campaigns and collaborate with teams to enhance investment products.
- Company: Join a dynamic asset management firm focused on innovative investment solutions.
- Benefits: Enjoy a collaborative work culture, flexible hours, and opportunities for professional growth.
- Why this job: Make an impact in the finance world while working with creative minds and cutting-edge strategies.
- Qualifications: Experience in product marketing and project management within the asset management sector is essential.
- Other info: Familiarity with Salesforce Marketing Cloud is a plus but not mandatory.
The predicted salary is between 72000 - 108000 £ per year.
Responsibilities
- Work in a highly collaborative environment and interact closely with investment teams and distribution to create compelling product campaigns that align with the business and sales strategy.
- Define KPI’s, monitor campaign performance, prepare reports, identify areas for improvement and provide regular insights to the broader team.
- Work with communications and marketing colleagues to produce effective and professional product marketing materials, across media channels, including written, visual, podcast/video, web, email, and social.
- Develop regional marketing plans to help deliver investment positioning for specific audiences such as events, digital newsletters, and written content.
- Review, initiate and lead the production process of relevant product collateral and contribute to the production of corporate marketing content.
- Govern consistency of messaging across existing product marketing materials.
Experience Required
- Previous relevant experience of managing marketing projects within the intermediary channel.
- Previous relevant experience in product marketing in the asset management industry with knowledge of fixed income and equities marketing.
- Advanced project and process management skills with the ability to work on multiple projects and multitask.
- Technical skill set to report data, recognise trends, and analyse and communicate the outcome of campaigns.
- Strong writing, proofreading, and editing skills.
- Team player who collaborates with stakeholders across the firm and any relevant third parties.
- Understanding of the regulatory environment.
- Prior experience of Salesforce Marketing Cloud preferable but not essential.
Director of Investment Management employer: William Blake Group
Contact Detail:
William Blake Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Investment Management
✨Tip Number 1
Network with professionals in the asset management industry, especially those who have experience in product marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in investment management.
✨Tip Number 2
Familiarise yourself with Salesforce Marketing Cloud, even if it's not a strict requirement. There are plenty of online resources and tutorials that can help you understand its functionalities, which could give you an edge over other candidates.
✨Tip Number 3
Stay updated on the latest developments in fixed income and equities marketing. Subscribe to relevant newsletters or follow industry leaders on social media to gain insights that you can discuss during interviews.
✨Tip Number 4
Prepare to showcase your project management skills by gathering examples of past campaigns you've led. Be ready to discuss how you defined KPIs, monitored performance, and made improvements based on data analysis.
We think you need these skills to ace Director of Investment Management
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in investment management and product marketing. Emphasise your previous roles that involved managing marketing projects within the intermediary channel, as well as your knowledge of fixed income and equities.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and how your skills align with the responsibilities outlined in the job description. Mention specific examples of past successes in creating product campaigns and collaborating with teams.
Showcase Your Writing Skills: Given the importance of strong writing, proofreading, and editing skills for this position, consider including a writing sample or summarising a project where you produced effective marketing materials. This will showcase your ability to communicate clearly and professionally.
Highlight Technical Proficiency: If you have experience with Salesforce Marketing Cloud or similar tools, be sure to mention it. Additionally, discuss your ability to analyse data and report on campaign performance, as this is crucial for the role.
How to prepare for a job interview at William Blake Group
✨Showcase Your Collaborative Spirit
As a Director of Investment Management, you'll be working closely with various teams. Highlight your experience in collaborative environments and provide examples of successful projects where teamwork was key.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you've defined KPIs and monitored campaign performance in the past. Bring specific examples of how you identified areas for improvement and the insights you provided to your team.
✨Highlight Your Marketing Expertise
Since the role involves creating compelling product campaigns, share your previous experiences in product marketing within the asset management industry. Discuss your knowledge of fixed income and equities marketing to show you're well-versed in the field.
✨Prepare for Technical Questions
Expect questions about your technical skills, especially regarding data reporting and trend analysis. Be ready to explain how you've used tools like Salesforce Marketing Cloud or similar platforms to enhance your marketing efforts.
