Retail Concession Sales Associate in Birmingham

Retail Concession Sales Associate in Birmingham

Birmingham Full-Time No working from home possible
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About Us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments, from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function

Our Direct-to-Consumer Retail team creates memorable brand experiences for customers through premium retail environments. We bring our iconic brands to life by delivering exceptional service, expert product knowledge and best-in-class retail experiences that inspire customer loyalty and drive growth.

About the Team

Based within our luxury retail concession at Selfridges Birmingham, the team delivers a world-class shopping experience, connecting customers with some of the world’s most celebrated spirits and gifting experiences.

About the Role

As a Retail Concession Sales Associate, you’ll be the face of Diageo within our premium retail concession. You’ll create exceptional customer experiences, build lasting customer relationships and help drive sales performance while bringing our iconic brands to life through expert product knowledge and outstanding service.

What You'll Be Doing

  • Welcome customers and create a memorable first impression.
  • Understand customer needs and recommend products tailored to their preferences.
  • Build strong customer relationships that encourage repeat business and loyalty.
  • Achieve individual sales targets while contributing to team performance.
  • Identify opportunities to enhance sales through premium recommendations and gifting solutions.
  • Support promotional events and in-store activations.
  • Maintain excellent product knowledge across the Diageo portfolio.
  • Ensure high visual merchandising standards and an exceptional store presentation.
  • Support stock management, replenishment and inventory checks.
  • Resolve customer queries and concerns professionally to deliver a positive experience.

You’ll have the opportunity to develop your luxury retail and sales expertise while representing some of the world's most recognised premium drinks brands.

We'd Love to Work With You If You Have

  • Experience in retail, luxury retail or customer-facing sales environments.
  • A passion for delivering exceptional customer service.
  • Strong communication and relationship-building skills.
  • Confidence working towards sales targets and commercial objectives.
  • Excellent organisation skills and attention to detail.
  • Enthusiasm for learning about premium brands and products.

Working With Us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives, challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

As a temporary contractor, you'll be employed by our Managed Service Provider, Magnit Global, who manage most of our temporary contract hiring. You will not be employed by Diageo.

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Contact Details:

WillHire, Inc Recruitment Team