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For Companies At a Glance
- Tasks: Drive sales strategies and build relationships with customers across Scotland.
- Company: Join Willerby, the UK's largest manufacturer of holiday homes with a rich legacy.
- Benefits: Enjoy competitive salary, commission, company car, 25 days leave, and private health scheme.
- Why this job: Be part of a passionate team making beautiful homes while developing your career in sales.
- Qualifications: Proven sales experience, strong communication skills, and adaptability to market changes required.
- Other info: Extensive travel within Scotland is essential for client meetings and events.
The predicted salary is between 36000 - 60000 £ per year.
Willerby is our name and a core part of our identity. We are proud of our legacy, having grown from manufacturing in a small village to our expansive 90-acre site in Hull. Our commitment has always been to detail and quality in our products.
As the UK\’s largest manufacturer of holiday homes and lodges, we design practical and beautiful homes for parks across the UK and internationally.
With a strong market presence and growing customer base, we seek talented individuals to elevate our sales efforts.
We are looking for an experienced and motivated person, passionate about holiday homes, to join our commercial team as an Area Sales Manager, initially covering Scotland.
Key responsibilities include:
- Develop and implement sales strategies to meet targets in the assigned area.
- Build and maintain relationships with new and existing customers, promoting our products.
- Identify market trends, competitor activities, and customer needs to refine strategies.
- Provide product knowledge and sales training to customers\’ staff.
- Represent the company at industry events, trade shows, and exhibitions to generate leads.
- Monitor and report on sales performance, market conditions, and customer feedback.
- Collaborate with marketing to develop promotional materials and campaigns.
- Work with the Customer Care team to ensure excellent after-sales service.
- Stay informed about industry developments and trends.
About You
You have a proven sales track record, with effective communication skills engaging trade customers, consumers, and stakeholders. You demonstrate excellent negotiation and closing skills, focusing on building long-term relationships.
You are self-motivated, goal-oriented, and capable of working independently or collaboratively. Strong analytical and problem-solving skills come naturally to you, along with adaptability to market changes.
Proficiency with CRM systems, CPQ software, and spreadsheets is beneficial. You should be comfortable with extensive travel within the area to meet clients and attend events.
What Willerby Offers
Competitive salary with attractive commission, company car or allowance, 25 days of annual leave plus public holidays, life assurance, and a 6% employer pension contribution.
Access to a private health scheme with family options and opportunities for personal development within the company.
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Area Sales Manager (Scotland) employer: Willerby Ltd.
Contact Detail:
Willerby Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (Scotland)
✨Tip Number 1
Familiarise yourself with Willerby's product range and their unique selling points. Understanding the details and quality of their holiday homes will help you engage effectively with potential customers and demonstrate your passion for the products.
✨Tip Number 2
Network within the industry by attending relevant trade shows and exhibitions. This will not only help you meet potential clients but also allow you to gain insights into market trends and competitor activities, which are crucial for developing effective sales strategies.
✨Tip Number 3
Showcase your relationship-building skills by reaching out to existing customers and stakeholders in Scotland. Building rapport with them can lead to valuable referrals and insights that will enhance your sales approach.
✨Tip Number 4
Prepare to discuss your experience with CRM systems and how you've used them to track sales performance and customer interactions. Highlighting your analytical skills will demonstrate your ability to adapt to market changes and refine sales strategies effectively.
We think you need these skills to ace Area Sales Manager (Scotland)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your sales experience, particularly in the holiday homes or related industries. Emphasise your achievements and any specific sales targets you've met or exceeded.
Craft a Compelling Cover Letter: In your cover letter, express your passion for holiday homes and your understanding of Willerby's market position. Mention how your skills align with the responsibilities of the Area Sales Manager role.
Showcase Relevant Skills: Highlight your communication, negotiation, and relationship-building skills in your application. Provide examples of how you've successfully engaged with customers and stakeholders in previous roles.
Research Willerby: Familiarise yourself with Willerby's products, values, and recent developments. This knowledge will help you tailor your application and demonstrate your genuine interest in the company during the selection process.
How to prepare for a job interview at Willerby Ltd.
✨Know Your Product Inside Out
As an Area Sales Manager, you'll need to demonstrate a deep understanding of Willerby's holiday homes and lodges. Familiarise yourself with the features, benefits, and unique selling points of the products to effectively communicate their value to potential customers.
✨Showcase Your Sales Achievements
Prepare to discuss your previous sales successes in detail. Highlight specific examples where you've met or exceeded targets, built strong customer relationships, and adapted strategies based on market trends. This will showcase your capability and fit for the role.
✨Demonstrate Relationship-Building Skills
Since building and maintaining relationships is key in this role, be ready to share examples of how you've successfully engaged with clients in the past. Discuss your approach to nurturing long-term partnerships and how you handle challenges in client relationships.
✨Research the Market and Competitors
Before the interview, take time to research the holiday home market in Scotland, including competitors and current trends. Being knowledgeable about the industry will not only impress your interviewers but also help you articulate how you can contribute to Willerby’s growth.
