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- Tasks: Lead sales and marketing strategies for a global medical devices manufacturer.
- Company: Join a leading medical devices company based in Wirral with a focus on innovation.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Why this job: Make a real impact in healthcare by driving commercial success and customer engagement.
- Qualifications: Proven leadership in healthcare sales and marketing with strong analytical skills.
- Other info: Diversity and inclusivity are at the heart of our company culture.
The predicted salary is between 43200 - 72000 £ per year.
We’re supporting our client, a global, leading medical devices manufacturer based in Wirral, who are looking for a Head of Sales & Marketing to join their growing team. The successful Head of Sales & Marketing requires a leader who can balance commercial rigour with customer empathy, driving both performance and purpose.
About the Role:
- As a Head of Sales & Marketing, you will be responsible for defining and delivering the company’s commercial growth strategy across the NHS and private healthcare markets.
- The Head of Sales & Marketing provides strategic and operational leadership of all customer-facing functions: sales, marketing, and commercial development, ensuring the company achieves sustainable revenue growth, strong market positioning, and alignment with objectives.
- The role combines hands-on sales leadership with strategic influence across design, operations and product innovation.
- Develop and execute commercial strategy, fully aligned with business and group growth objectives.
- Partner with the General Manager and Finance Director to build accurate budgets, forecasts, and investment cases.
- Act as a key commercial interface with leadership, ensuring alignment and best-practice adoption.
- Maintain competitor and market intelligence to anticipate trends and define winning market positions.
- Provide inspirational leadership to create a high-performing, accountable, and customer-centric sales culture.
- Lead the national sales team — setting targets, driving performance, and supporting customer engagement through joint field visits.
- Ensure robust pipeline discipline, forecasting accuracy, and effective use of CRM tools (Salesforce or equivalent).
- Implement strategic measurement systems and regularly review performance against KPIs and objectives.
- Oversee marketing strategy, campaigns, and communications to strengthen brand visibility and thought leadership.
- Ensure marketing activity aligns to growth priorities, including product launches, events, and digital engagement.
- Work collaboratively with Design and Professional Services to position company as a trusted digital hardware and patient-engagement partner.
- Champion customer insight and data-driven marketing to shape product and service innovation.
- Build and maintain long-term relationships with NHS and private healthcare leaders, integrated care boards, and key partners.
- Ensure the customer voice is central to decision-making, influencing design, operations, and service delivery.
- Lead engagement in NHS digital transformation initiatives, workforce efficiency projects, and capital investment programmes.
- Drive close collaboration between Sales, Marketing, Operations, Design, and Customer Success to ensure unified delivery.
- Support the General Manager in group-wide representation, reporting, and strategic communication.
- Foster an entrepreneurial, innovative, and accountable culture across the commercial organisation.
- Identify and develop future talent, building capability and succession within the team.
Proven senior commercial leadership within healthcare, MedTech, or technology-based industries.
- Deep understanding of NHS procurement frameworks, capital equipment sales, and service-based business models.
- Strong leadership in motivating, coaching, and transforming sales and marketing teams.
- Skilled in CRM and sales analytics to drive forecasting, pipeline management, and insight.
- Strong financial literacy with experience in pricing, negotiation, and contract management.
- Commercial Insight: Understands market dynamics, competitors, and emerging healthcare trends.
- Relationship Building: Proven ability to influence and gain trust at all levels — from C-suite to frontline.
- Analytical Thinking: Data-driven approach to decision-making and performance management.
- Experience in a group or private equity environment is desirable.
- Knowledge of medical device compliance or digital health integration is desirable.
- Exposure to international markets and distribution management is desirable.
- Degree-level education in Business, Marketing, Engineering, or related field is desirable.
If you would like to be considered for the role of Head of Sales & Marketing, please apply with your full CV - or call us now.
Whilst this position may not be of interest to you or suit your skills and experience, please don’t hesitate to get in contact with a member of the team at Willcox Matthews to understand how we can support you.
Willcox Matthews Recruitment Ltd acts as an employment business for permanent and contract roles. By completing the application process, you agree to the terms outlined in our Privacy Notice and that Willcox Matthews Ltd may contact you in connection with your application in relation to Willcox Matthews providing you with work-finding services. Our Privacy Notice can be viewed under the privacy tab on our website.
Equal Opportunity Statement: We are committed to diversity and inclusivity.
Sales and Marketing Director employer: Willcox Matthews
Contact Detail:
Willcox Matthews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and market position. This will help you tailor your answers and show that you’re genuinely interested in the role and the company’s mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of Sales & Marketing. Highlight your leadership skills and how you can drive performance while keeping customer empathy at the forefront.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that dream job!
We think you need these skills to ace Sales and Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Sales & Marketing. Highlight your experience in commercial strategy and leadership within healthcare, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you've driven performance and growth in previous roles.
Be Authentic: Let your personality shine through in your application. We value customer empathy and a collaborative spirit, so share stories that reflect your approach to leadership and teamwork.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Willcox Matthews
✨Know Your Market
Before the interview, dive deep into the healthcare market, especially focusing on NHS procurement frameworks and emerging trends. Being able to discuss current market dynamics will show your potential employer that you’re not just a candidate, but a knowledgeable leader ready to drive their commercial strategy.
✨Showcase Your Leadership Style
Prepare examples of how you've inspired and transformed sales and marketing teams in the past. Highlight specific instances where your leadership led to measurable success, as this role requires someone who can foster a high-performing, customer-centric culture.
✨Master the Numbers
Brush up on your financial literacy, especially around pricing, negotiation, and contract management. Be ready to discuss how you've used data-driven insights to influence decision-making and performance management in previous roles.
✨Build Relationships
Think about how you’ve built trust and influenced stakeholders at various levels, from C-suite executives to frontline staff. Prepare to share stories that demonstrate your relationship-building skills, as this role involves maintaining long-term connections with key partners in both NHS and private healthcare.
