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- Tasks: Lead sales and marketing strategies to drive growth in healthcare markets.
- Company: Global leader in medical devices, based in Wirral.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Why this job: Make a real impact in healthcare while leading a passionate team.
- Qualifications: Proven leadership in healthcare or MedTech with strong commercial acumen.
- Other info: Join a culture that values innovation, collaboration, and customer focus.
The predicted salary is between 43200 - 72000 £ per year.
About the Company: We’re supporting our client, a global, leading medical devices manufacturer based in Wirral, who are looking for a Head of Sales & Marketing to join their growing team. The successful Head of Sales & Marketing requires a leader who can balance commercial rigour with customer empathy, driving both performance and purpose.
About the Role: As a Head of Sales & Marketing, you will be responsible for defining and delivering the company’s commercial growth strategy across the NHS and private healthcare markets. The Head of Sales & Marketing provides strategic and operational leadership of all customer-facing functions: sales, marketing, and commercial development, ensuring the company achieves sustainable revenue growth, strong market positioning, and alignment with objectives. The role combines hands-on sales leadership with strategic influence across design, operations and product innovation.
Responsibilities:
- Develop and execute commercial strategy, fully aligned with business and group growth objectives.
- Shape and deliver annual and multi-year business plans with clear revenue, margin, and market-share targets.
- Partner with the General Manager and Finance Director to build accurate budgets, forecasts, and investment cases.
- Act as a key commercial interface with leadership, ensuring alignment and best-practice adoption.
- Maintain competitor and market intelligence to anticipate trends and define winning market positions.
- Provide inspirational leadership to create a high-performing, accountable, and customer-centric sales culture.
- Lead the national sales team — setting targets, driving performance, and supporting customer engagement through joint field visits.
- Ensure robust pipeline discipline, forecasting accuracy, and effective use of CRM tools (Salesforce or equivalent).
- Oversee pricing, quoting, and tender strategy across frameworks and procurement routes.
- Implement strategic measurement systems and regularly review performance against KPIs and objectives.
- Oversee marketing strategy, campaigns, and communications to strengthen brand visibility and thought leadership.
- Ensure marketing activity aligns to growth priorities, including product launches, events, and digital engagement.
- Work collaboratively with Design and Professional Services to position company as a trusted digital hardware and patient-engagement partner.
- Champion customer insight and data-driven marketing to shape product and service innovation.
- Build and maintain long-term relationships with NHS and private healthcare leaders, integrated care boards, and key partners.
- Represent company externally at senior levels, acting as an ambassador for the company’s reputation and values.
- Ensure the customer voice is central to decision-making, influencing design, operations, and service delivery.
- Lead engagement in NHS digital transformation initiatives, workforce efficiency projects, and capital investment programmes.
- Drive close collaboration between Sales, Marketing, Operations, Design, and Customer Success to ensure unified delivery.
- Support the General Manager in group-wide representation, reporting, and strategic communication.
- Foster an entrepreneurial, innovative, and accountable culture across the commercial organisation.
- Identify and develop future talent, building capability and succession within the team.
Qualifications:
- Proven senior commercial leadership within healthcare, MedTech, or technology-based industries.
- Deep understanding of NHS procurement frameworks, capital equipment sales, and service-based business models.
- Track record of delivering sustained revenue and margin growth.
- Strong leadership in motivating, coaching, and transforming sales and marketing teams.
- Skilled in CRM and sales analytics to drive forecasting, pipeline management, and insight.
- Strong financial literacy with experience in pricing, negotiation, and contract management.
- Strategic Acumen: Able to connect vision to actionable plans and measurable outcomes.
- Commercial Insight: Understands market dynamics, competitors, and emerging healthcare trends.
- Relationship Building: Proven ability to influence and gain trust at all levels — from C-suite to frontline.
- Analytical Thinking: Data-driven approach to decision-making and performance management.
- Communication & Influence: Excellent presentation, negotiation, and interpersonal skills.
- Operational Drive: Balances strategic leadership with practical delivery and accountability.
- Energetic, credible, and results-oriented with a growth mindset.
- Customer-focused and driven by improving healthcare delivery.
- Collaborative, empathetic, and values-based leader.
- Comfortable operating in both strategic and hands-on capacities.
- Resilient, adaptable, and composed under pressure.
- Experience in a group or private equity environment is desirable.
- Knowledge of medical device compliance or digital health integration is desirable.
- Exposure to international markets and distribution management is desirable.
- Degree-level education in Business, Marketing, Engineering, or related field is desirable.
Job Application: If you would like to be considered for the role of Head of Sales & Marketing, please apply with your full CV - or call us now. Whilst this position may not be of interest to you or suit your skills and experience, please don’t hesitate to get in contact with a member of the team at Willcox Matthews to understand how we can support you.
Willcox Matthews Recruitment Ltd acts as an employment business for permanent and contract roles. By completing the application process, you agree to the terms outlined in our Privacy Notice and that Willcox Matthews Ltd may contact you in connection with your application in relation to Willcox Matthews providing you with work-finding services. Our Privacy Notice can be viewed under the privacy tab on our website.
We take your application seriously and we make every effort to respond to all applicants. Candidates must be eligible to work and live in the UK.
Equal Opportunity Statement: We are committed to diversity and inclusivity.
Head of Sales Marketing employer: Willcox Matthews
Contact Detail:
Willcox Matthews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and MedTech sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and market position. This will help you tailor your responses and show that you’re genuinely interested in the role and the company’s mission.
✨Tip Number 3
Practice your pitch! Be ready to articulate your leadership style and how it aligns with the company’s goals. Highlight your experience in driving sales and marketing strategies, especially in the NHS and private healthcare markets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Sales Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales & Marketing role. Highlight your experience in commercial leadership and any specific achievements in healthcare or MedTech that align with the job description.
Showcase Your Strategy Skills: In your application, emphasise your ability to develop and execute commercial strategies. Use examples that demonstrate how you've shaped business plans and driven revenue growth in previous roles.
Highlight Leadership Experience: We want to see your leadership style! Share instances where you've motivated teams or transformed sales cultures. This will show us you're the right fit for leading our national sales team.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points for key achievements and make sure your passion for improving healthcare delivery shines through!
How to prepare for a job interview at Willcox Matthews
✨Know Your Market
Before the interview, dive deep into the healthcare market, especially NHS procurement frameworks and trends in MedTech. Being able to discuss current market dynamics and how they relate to the company's strategy will show that you’re not just a candidate, but a potential leader who understands the landscape.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've motivated teams in the past. Use specific examples of how you've driven performance and fostered a customer-centric culture. This role requires someone who can inspire, so be ready to share stories that highlight your ability to lead effectively.
✨Align with Company Values
Research the company’s mission and values, and think about how your personal values align with theirs. During the interview, express your commitment to improving healthcare delivery and how you plan to champion customer insights in decision-making. This connection can set you apart from other candidates.
✨Prepare for Strategic Discussions
Be ready to discuss your experience with developing and executing commercial strategies. Think about how you would shape annual business plans and manage budgets. Practising how to articulate your strategic vision and measurable outcomes will demonstrate your readiness for this senior role.
