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- Tasks: Lead sales and marketing strategies for a global medical devices manufacturer.
- Company: Join a leading medical devices company based in Wirral with a focus on innovation.
- Benefits: Competitive salary, career growth, and the chance to make a real impact.
- Why this job: Shape the future of healthcare while driving commercial success and customer engagement.
- Qualifications: Proven leadership in healthcare sales and marketing with strong analytical skills.
- Other info: Diverse and inclusive workplace committed to professional development.
The predicted salary is between 43200 - 72000 £ per year.
We’re supporting our client, a global, leading medical devices manufacturer based in Wirral, who are looking for a Head of Sales & Marketing to join their growing team. The successful Head of Sales & Marketing requires a leader who can balance commercial rigour with customer empathy, driving both performance and purpose.
About the Role:
- As a Head of Sales & Marketing, you will be responsible for defining and delivering the company’s commercial growth strategy across the NHS and private healthcare markets.
- The Head of Sales & Marketing provides strategic and operational leadership of all customer-facing functions: sales, marketing, and commercial development, ensuring the company achieves sustainable revenue growth, strong market positioning, and alignment with objectives.
- The role combines hands-on sales leadership with strategic influence across design, operations and product innovation.
- Develop and execute commercial strategy, fully aligned with business and group growth objectives.
- Partner with the General Manager and Finance Director to build accurate budgets, forecasts, and investment cases.
- Act as a key commercial interface with leadership, ensuring alignment and best-practice adoption.
- Maintain competitor and market intelligence to anticipate trends and define winning market positions.
- Provide inspirational leadership to create a high-performing, accountable, and customer-centric sales culture.
- Lead the national sales team — setting targets, driving performance, and supporting customer engagement through joint field visits.
- Ensure robust pipeline discipline, forecasting accuracy, and effective use of CRM tools (Salesforce or equivalent).
- Implement strategic measurement systems and regularly review performance against KPIs and objectives.
- Oversee marketing strategy, campaigns, and communications to strengthen brand visibility and thought leadership.
- Ensure marketing activity aligns to growth priorities, including product launches, events, and digital engagement.
- Work collaboratively with Design and Professional Services to position company as a trusted digital hardware and patient-engagement partner.
- Champion customer insight and data-driven marketing to shape product and service innovation.
- Build and maintain long-term relationships with NHS and private healthcare leaders, integrated care boards, and key partners.
- Ensure the customer voice is central to decision-making, influencing design, operations, and service delivery.
- Lead engagement in NHS digital transformation initiatives, workforce efficiency projects, and capital investment programmes.
- Drive close collaboration between Sales, Marketing, Operations, Design, and Customer Success to ensure unified delivery.
- Support the General Manager in group-wide representation, reporting, and strategic communication.
- Foster an entrepreneurial, innovative, and accountable culture across the commercial organisation.
- Identify and develop future talent, building capability and succession within the team.
Proven senior commercial leadership within healthcare, MedTech, or technology-based industries.
- Deep understanding of NHS procurement frameworks, capital equipment sales, and service-based business models.
- Strong leadership in motivating, coaching, and transforming sales and marketing teams.
- Skilled in CRM and sales analytics to drive forecasting, pipeline management, and insight.
- Strong financial literacy with experience in pricing, negotiation, and contract management.
- Commercial Insight: Understands market dynamics, competitors, and emerging healthcare trends.
- Relationship Building: Proven ability to influence and gain trust at all levels — from C-suite to frontline.
- Analytical Thinking: Data-driven approach to decision-making and performance management.
- Experience in a group or private equity environment is desirable.
- Knowledge of medical device compliance or digital health integration is desirable.
- Exposure to international markets and distribution management is desirable.
- Degree-level education in Business, Marketing, Engineering, or related field is desirable.
If you would like to be considered for the role of Head of Sales & Marketing, please apply with your full CV - or call us now.
Whilst this position may not be of interest to you or suit your skills and experience, please don’t hesitate to get in contact with a member of the team at Willcox Matthews to understand how we can support you.
Willcox Matthews Recruitment Ltd acts as an employment business for permanent and contract roles. By completing the application process, you agree to the terms outlined in our Privacy Notice and that Willcox Matthews Ltd may contact you in connection with your application in relation to Willcox Matthews providing you with work-finding services. Our Privacy Notice can be viewed under the privacy tab on our website.
Equal Opportunity Statement: We are committed to diversity and inclusivity.
Head of Commercial - Sales and Marketing employer: Willcox Matthews
Contact Detail:
Willcox Matthews Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Commercial - Sales and Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want to show them that you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it aligns with the role. We suggest doing mock interviews with friends or using online resources to refine your delivery.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to make it personal.
We think you need these skills to ace Head of Commercial - Sales and Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales & Marketing role. Highlight your experience in commercial leadership, especially within healthcare or MedTech, and showcase how you've driven performance and purpose in previous roles.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and examples to demonstrate how you’ve successfully executed commercial strategies and led high-performing teams.
Be Authentic: Let your personality shine through in your application. We want to see your passion for sales and marketing, as well as your ability to build relationships and influence at all levels. Be genuine!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Willcox Matthews
✨Know Your Market
Before the interview, dive deep into the healthcare market, especially focusing on NHS procurement frameworks and emerging trends. Being able to discuss current market dynamics will show your potential employer that you’re not just a candidate, but a knowledgeable leader ready to drive their commercial strategy.
✨Showcase Your Leadership Style
Prepare examples of how you've inspired and transformed sales and marketing teams in the past. Highlight your ability to build high-performing cultures and how you’ve successfully motivated teams to achieve targets. This will demonstrate that you can lead effectively in their organisation.
✨Be Data-Driven
Since the role requires strong analytical thinking, come prepared with insights from your previous experiences using CRM tools and sales analytics. Discuss how you’ve used data to drive decision-making and improve performance, as this aligns perfectly with the expectations for the Head of Sales & Marketing position.
✨Build Relationships
Emphasise your relationship-building skills by sharing stories of how you’ve influenced stakeholders at all levels, from C-suite executives to frontline staff. This is crucial for the role, so be ready to explain how you can maintain long-term relationships with key partners in both NHS and private healthcare sectors.
