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For Companies At a Glance
- Tasks: Lead global product marketing strategy and competitive intelligence efforts.
- Company: Join a leading global manufacturer based in Worcester.
- Benefits: Enjoy a competitive salary, pension, dental, life assurance, and annual bonus.
- Why this job: Make a real impact on product positioning and market strategies.
- Qualifications: 5+ years in product marketing with strong analytical and communication skills.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
The predicted salary is between 36000 - 54000 £ per year.
Salary: Circa £45,000
Benefits: Pension, Dental, 4x Salary for Life Assurance, Annual Bonus + more
Job Type: Permanent
Location: Worcester, Worcestershire
Job Start date: ASAP
We are supporting our client, a global, leading manufacturer based in Worcester, who are looking for a Senior Product Marketing Specialist to join their growing team. The successful candidate will have strong analytical, strategic, and communication skills and be ready to take on a global role with regional impact.
Job Summary
As a Senior Product Marketing Specialist, you will report to the Global Product Marketing Manager and will be responsible for supporting the execution of the company's global product marketing strategy within the Europe and India regions. The primary focus of this role will be leading competitive intelligence efforts — collecting, analysing, and communicating competitor insights that influence product positioning, portfolio direction, and go-to market strategies. Working cross-functionally, you will collaborate with Product Management and regional teams to align portfolio performance with market needs, identify unmet opportunities, and ensure our products remain competitive across key segments.
Responsibilities
- Lead the global competitive intelligence framework by maintaining a deep and continuous understanding of competitor activities.
- Responsibilities include planning and consolidating competitive research; coordinating cross-regional intelligence gathering; benchmarking product performance; analyzing competitors' market, product, and channel strategies; creating a competitive intelligence database; and identifying emerging competitive threats.
- Synthesize insights and deliver recommendations that directly inform global product marketing, product management, and commercial strategy.
- Support the global product promotion strategy by translating global direction into regional plans for Europe and India.
- Contribute to detailed product roadmaps for assigned products and conduct Voice of Customer exercises to understand market needs within the regions, identifying opportunities that influence both regional and global product planning.
- Assist in evaluating and expanding product lines through OEM-driven initiatives within Europe and India.
- Develop and refine specifications for line extensions and region-specific products.
- Gather and analyze regional customer and market feedback to create marketing specifications and contribute regional insights to global business plans.
- Work collaboratively with global leadership and regional teams (Managing Directors, Commercial Directors, Business Development Management, and Senior Operations Management) to ensure sales and manufacturing strategies align with the global product strategy.
- Communicate competitive insights and regional trends that influence global portfolio direction.
- Monitor and assess the performance of newly launched products in the Europe and India regions, including service level, quality, and profitability.
- Provide regional input on pricing recommendations for new products, incorporating competitive benchmarks and channel-specific dynamics.
- Identify early performance risks and communicate them to Product Management and Global Marketing.
About You
- 5+ years of experience in product marketing, sales, or engineering.
- Bachelor's degree in marketing, Product Management, or a technical field (or equivalent experience).
- Proven ability to analyse competitive data across markets and synthesise insights into actionable recommendations.
- Experience translating global direction into regional product and marketing plans.
- Strong understanding of product lifecycle and portfolio management.
- Excellent collaboration and communication skills with cross-functional and regional stakeholders.
- Strong commercial and analytical acumen with ability to assess product performance, pricing, and market trends.
- Strong organizational skills and ability to work in a fast-paced, pressured environment.
Candidates must be eligible to work and live in the UK.
Senior Product Marketing Specialist in Worcester employer: Willcox Matthews Ltd
Contact Detail:
Willcox Matthews Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Specialist in Worcester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to walk in with insights that show you’re not just another candidate but someone who understands the market landscape.
✨Tip Number 3
Practice your pitch! You need to be able to communicate your experience and how it aligns with the role clearly. We suggest rehearsing with friends or in front of a mirror until you feel confident.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind. We believe this small gesture can make a big difference in showing your enthusiasm for the role.
We think you need these skills to ace Senior Product Marketing Specialist in Worcester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Product Marketing Specialist role. Highlight your experience in product marketing, competitive analysis, and any relevant projects that showcase your strategic skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've successfully led competitive intelligence efforts or collaborated with cross-functional teams. Let us know what makes you tick!
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, make sure to include examples of how you've used data to inform marketing strategies or product decisions. We love numbers, so don't shy away from showcasing your analytical prowess!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Willcox Matthews Ltd
✨Know Your Competitors
Before the interview, dive deep into understanding the company's competitors. Familiarise yourself with their products, market strategies, and recent developments. This will not only show your analytical skills but also demonstrate your proactive approach to competitive intelligence.
✨Showcase Your Strategic Thinking
Prepare examples of how you've previously translated global marketing strategies into regional plans. Be ready to discuss specific instances where your insights influenced product positioning or marketing tactics. This will highlight your ability to think strategically and work cross-functionally.
✨Communicate Clearly
As a Senior Product Marketing Specialist, communication is key. Practice articulating your thoughts clearly and concisely. Use the STAR method (Situation, Task, Action, Result) to structure your responses, ensuring you convey your experience effectively.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's product roadmap, competitive landscape, and regional challenges. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals. Plus, it opens up a dialogue that can showcase your expertise.
