Ecommerce Marketing Strategist

Job Title: Ecommerce Marketing Strategist Salary: £38,000 – £42,000 Benefits: To be discussed at interview Job Type: Permanent Location: Worcester, Worcestershire Job Start date: ASAP We’re supporting our client, a global, leading manufacturer based in Worcestershire, who are looking for an Ecommerce Marketing Strategist to join their growing team. The successful Ecommerce Marketing Strategist will have previous experience with web analytics and digital performance measurement. Job Summary: As an Ecommerce Marketing Strategist, you’ll be identifying and executing opportunities to leverage digital and ecommerce platforms to grow revenue and market share and develop and execute plans to achieve that growth. These plans include the development and execution of an ecommerce strategy, driving a CX strategy with a focus on website optimization, defining a standard for best-in-class email campaigns as well managing the company’s SEO strategy. Responsibilities for Ecommerce Marketing Strategist: * Develop a strategic plan for the implementation of a global ecommerce system; by collaborating with cross-functional teams and third-party vendors manage the execution of the plan and the roll-out of related ecommerce processes across the business, including a price management strategy, nurturing leads and post-sell customer engagement processes. * Define, monitor and analyse KPIs. Optimise the user experience and plan and execute promotional campaigns. * Define and drive CX strategy implementation across digital channels with a key focus on leading the optimisation of the website in terms of navigation, search functionality and mobile responsiveness. * Define the standard for best-in-class email campaigns, using the Salesforce Marketing Cloud software platform and Marketing Cloud products (Email Studio, Journey Builder) to facilitate market leading campaigns. * Define and manage SEO strategy. Develop and execute paid and organic marketing campaigns for our web sites (including ecommerce) to drive traffic and sales growth (incl. Google Ads, Google Search, Google Display). About You: * Degree in Digital Marketing or related field * 3-5 years of experience with web analytics and digital performance measurement * 2-3 years of ecommerce strategy and implementation experience * 1-2 years Salesforce Marketing Clouds experience with active familiarity with SMFC products such as Email Studio and Journey Builder * Magento experience is preferred. Experience in other ecommerce platforms (in addition to Magento) is a plus. * Strong written, verbal communication and presentation skills Job Application: If you would like to be considered for the role of Ecommerce Marketing Strategist, please apply with your full CV – or call us now. Whilst this position may not be of interest to you or suit your skills and experience, please don’t hesitate to get in contact with a member of the team at Willcox Matthews to understand how we can support you. Willcox Matthews Recruitment Ltd acts an employment business for permanent and contract roles. By completing the application process, you agree to the terms outlined in our Privacy Notice and that Willcox Matthews Ltd may contact you in connection with your application in relation to Willcox Matthews providing you with work-finding services. Our Privacy Notice can be viewed under the privacy tab on our website. We take your application seriously and we make every effort to respond to all applicants. Candidates must be eligible to work and live in the UK