At a Glance
- Tasks: Drive our digital presence with creative content and data-driven strategies.
- Company: Join a dynamic marketing team focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with a focus on continuous improvement and career advancement.
- Why this job: Make an impact by creating engaging digital content that drives results.
- Qualifications: 3 years in digital marketing, strong analytical skills, and excellent writing abilities.
The predicted salary is between 35000 - 45000 £ per year.
We're looking for a proactive and creative Digital Marketing Executive to join our marketing & BD team and help drive our digital presence forward. This is a fantastic opportunity for someone who enjoys combining data, content and technology to deliver impactful insight‑led marketing activity across website, email and digital channels, with a focus on creating high‑quality, engaging digital content. In this hands‑on role, you'll support the development and optimisation of our digital strategy, contributing to website performance, SEO, email marketing and content creation across a range of formats. Working closely with the Marketing Manager, you'll play a key role in analysing performance, identifying opportunities for improvement, and producing compelling content that drives engagement and delivers measurable results aligned to the firm's department and sector plans.
Responsibilities
- Maintaining and optimising website content, taking ownership of website performance, driving improvements in SEO, usability and conversions
- Analysing digital performance (GA4 and campaign data) to identify insights and optimisation opportunities
- Supporting and refining digital campaigns through testing, reporting and continuous improvement
- Creating and editing high‑quality, engaging content aligned to brand and audience needs
- Delivering targeted email campaigns, including segmentation and performance tracking
- Producing clear, insight‑driven reports to demonstrate impact and inform decision‑making
- Working closely with colleagues and external partners to deliver effective digital activity
Qualifications
- At least 3 years' experience in a digital marketing role
- Strong analytical mindset, with hands‑on experience of GA4 and performance reporting
- Good understanding of SEO and digital marketing best practice
- Insight of GEO/ AEO is helpful
- Excellent writing and editing skills, with strong attention to detail
- Experience using CMS platforms and email marketing tools (e.g. Mailchimp)
- Highly organised, with the ability to manage multiple priorities and deadlines
- A proactive, collaborative approach and a genuine interest in continuous improvement
Digital Marketing Executive in Grimsby employer: Wilkin Chapman LLP
Join a dynamic and innovative team as a Digital Marketing Executive, where your creativity and analytical skills will thrive in a supportive work culture that values collaboration and continuous improvement. Located in a vibrant area, we offer excellent employee growth opportunities, competitive benefits, and the chance to make a meaningful impact through engaging digital content that drives our marketing strategy forward. Be part of a company that prioritises your professional development while fostering a positive and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Grimsby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wilkin Chapman LLP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wilkin Chapman LLP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wilkin Chapman LLP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wilkin Chapman LLP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Grimsby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wilkin Chapman LLP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wilkin Chapman LLP:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wilkin Chapman LLP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wilkin Chapman LLP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wilkin Chapman LLP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wilkin Chapman LLP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
