At a Glance
- Tasks: Lead PR strategies, manage client accounts, and create engaging content.
- Company: Join a B Corp committed to sustainable innovation and collaboration.
- Benefits: Enjoy hybrid working, generous leave, health options, and fun social events.
- Other info: Dynamic team with excellent career growth and learning opportunities.
- Why this job: Make a real impact in sustainability while flexing your creative skills.
- Qualifications: 3 years of agency experience and a passion for green finance preferred.
The predicted salary is between 33750 - 41250 £ per year.
We have an exciting opportunity for an Account Manager in Wilful’s B2B team.
The role could involve anything from navigating the intricacies of carbon markets one minute, to leading a press trip to an ethics conference the next.
Wilful is a proud B Corp, so you will join a highly supportive and collaborative team passionate about sustainable innovation.
You will steer the day-to-day operations of accounts, being the first point of contact for clients.
You will have the chance to flex your creative muscles in content creation, writing, and campaign idea generation.
You will develop effective PR campaigns and media strategies for high-profile clients, building thought leadership and delivering measurable results.
The ideal candidate will have 3 years of relevant agency experience , a knack for multitasking, and an enthusiastic, adaptable personality.
Experience in, or a proven interest in, energy, green finance and infrastructure will be an advantage.
An undergraduate degree in PR, media, communications, journalism, politics, international development, geography or similar, will also be beneficial.
Experience or an interest in emerging markets would be useful, although not essential.
You wouldplay an instrumental role in supporting Wilful’s marketing, business development, committees and other internal initiatives, so an entrepreneurial and proactive mindset is a must.
KEY RESPONSIBILITIES
- Proactively build and implement PR strategy for clients.
- Develop and sustain relationships with client contacts based on understanding of their industries, needs, and the brief we are delivering, and craft strategy plans accordingly.
- Ensure day-to-day client operations run smoothly and PR results are delivered.
- Research, craft news angles and draft content for clients.
- Support and guide junior members of the team.
- Draft story pitches, pitch press releases and feature ideas.
- Secure and manage interview opportunities with key journalists through proactive pitching and story generation.
- Speak to journalists regularly to develop useful relationships.
- Monitor media coverage and help spot opportunities for clients.
- Handle clients’ social media accounts and digital work (including SEO Management).
- Deliver analytics reports on social media, reporting on traffic, engagement, and follower figures.
- Activity calendar creation and management (aka forward planner).
- Contribute to brainstorms with fresh ideas for PR campaigns.
- BUSINESS DEVELOPMENT & MARKETING
- Contribute to new business activity and support on proposals.
- Take responsibility for creating content for Wilful’s social media channels and website.
- Provide programme delivery support and input ideas into Wilful’s marketing strategy.
- Attendance at external networking events as well as Wilful-led initiatives.
- REQUIRED SKILLS
- Excellent command of English language writing skills.
- Excellent communication skills both orally and in writing.
- Strong interpersonal skills, willing to work as part of a team.
- Motivated to meet client KPIs.
- Ability to prioritise, manage time and forward plan effectively.
- A passion for news and a strong awareness of current affairs.
- Ability to work across different teams and specialities.
- Good knowledge of Microsoft Office.
- Good knowledge of the use of digital tools and social media.
- Willingness to take initiative, own and take responsibility for work.
- Awareness of new media developments and latest communications industry developments.
- Creativity, proactivity, and ideas sharing.
- BENEFIT HIGHLIGHTS (A FULL BENEFIT DECK IS AVAILABLE ON REQUEST)
- Hybrid working approach + early Friday finish during Summer months
- Learning & development programme & personalised Career Pathway
- 25 Days Annual Leave + 2 additional days per year (1 for birthday/1 volunteer day)
- Additional day of leave after 3 years of continuous employment
- Office closure between Xmas and NY
- Discretionary bonus
- Health insurance option
- Cycle to work scheme
- Enhanced pension contribution (4% & 4%)
- Funded social events (Christmas, Summer Parties, regular meet ups, team lunches etc)
**Due to an expected high number of applications, only those successful will be contacted at this time**
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ACCOUNT MANAGER employer: Wilful Group
Wilful is an exceptional employer, offering a dynamic and collaborative work environment in the heart of sustainable innovation. As a proud B Corp, we prioritise employee growth through tailored learning programmes and a supportive culture that encourages creativity and initiative. With benefits like hybrid working, generous annual leave, and funded social events, we ensure our team thrives both professionally and personally in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land ACCOUNT MANAGER
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Wilful Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Wilful Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Wilful Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace ACCOUNT MANAGER
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Wilful Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Wilful Group.
How to prepare for a job interview at Wilful Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
