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- Tasks: Shape and enhance social media presence for our flagship Advanced journal brand.
- Company: Join Wiley, a leader in research and learning with a commitment to diversity.
- Benefits: Competitive salary, flexible work hours, and opportunities for professional growth.
- Why this job: Make a real impact on brand storytelling and audience engagement in a dynamic environment.
- Qualifications: 3+ years in social media strategy, content creation, and campaign execution.
- Other info: Enjoy meeting-free Friday afternoons and a culture of continuous learning.
The predicted salary is between 38600 - 55267 £ per year.
Location: Bognor Regis, GB
Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.
About The Role
As Social Strategist, you will play a pivotal role in shaping and enhancing the social media presence of our flagship Advanced journal brand. Working closely with the Advanced marketing team and other key stakeholders, you will develop and implement a comprehensive social media strategy aligned with the Advanced Portfolio brand and goals.
Adhering to Wiley's social strategy policies and guidelines, you will collaborate with journal editors, as well as marketing, PR and publicity colleagues, to create compelling content, establish and amplify our brand voice, and drive followers for the Advanced Portfolio on social channels. Identifying platform-specific opportunities across the range of channels will be key, with an emphasis on LinkedIn and Bluesky.
Working with both organic and paid social media, you will have experience of planning campaigns and targeting audiences, as well as measuring results, pivoting, A/B testing and providing reports for key stakeholders. You will have a good understanding of how to tell a compelling brand story consistently and effectively and have ideas for maximizing the potential for user-generated content that will drive awareness.
This role requires an appreciation of scientific research and discovery, as well as creativity, attention to detail, and strong project management skills. You'll be self-motivated, with a broad understanding of branding, audience engagement, and marketing communication best practices—ready to make a measurable impact on journal performance and Open Access growth.
Primary Responsibilities
- Manages social media strategies for the Advanced Portfolio.
- Understands the macro market environment and competitive environment for the Advanced Portfolio.
- Creates and follows strategic social plan each year.
- Understands social user behavior as well as the needs of researchers and authors.
- Manages and drives social content calendar.
- Collaborates with Editorial stakeholders to align on content.
- Owns Advanced Portfolio voice on socials.
- Ensures consistent brand voice across platforms.
- Responds/reacts to tags, mentions, DMs.
- Builds followers.
- Acts as key POC between Wiley's Advanced and Social Media teams.
- Develops campaigns to amplify new/events/offerings from the Advanced Portfolio across paid social channels, in collaboration with the Advanced journals marketers.
- Undertakes social listening to identify key opinion leaders; emerging trends; topics our target audiences are engaging with; competitor activities; potential for user-generated content.
- Makes recommendations for social media activities and content that will set our Advanced Portfolio brand apart from the competition.
What We Look For
- 3+ years experience in social media strategy & management, including content creation, and campaign execution.
- Social media management experience.
- Digital marketing experience.
- Understanding of platform algorithms, audience engagement, and analytics tools.
- Strategic marketing experience.
- Strong data analytics and insight interpretation.
- Excellent interpersonal, collaboration and communication skills.
- Strong customer focus.
- Stakeholder management.
- Understands and critically evaluates current processes, practices and tools.
- Business and financial acumen.
About Wiley
Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.
With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range: 38,600 GBP to 55,267 GBP
Social Media Marketing Strategist employer: Wiley
Contact Detail:
Wiley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest and share how you can contribute to their social media strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Social Media Marketing Strategist
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and marketing shine through. We want to see how excited you are about the role and how your experiences align with our mission at StudySmarter.
Tailor Your Content: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in social media strategy and content creation, and don’t forget to mention any campaigns you've successfully executed!
Be Data-Driven: Since we value analytics, include examples of how you've used data to inform your social media strategies. Show us how you measure success and pivot your approach based on insights—this will really make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining the StudySmarter team!
How to prepare for a job interview at Wiley
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description, especially LinkedIn and Bluesky. Familiarise yourself with their algorithms, audience engagement strategies, and how they can be leveraged for the Advanced Portfolio brand.
✨Showcase Your Campaigns
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in planning, executing, and measuring results. Be ready to share insights on A/B testing and how you pivoted strategies based on analytics—this will demonstrate your hands-on experience and strategic thinking.
✨Emphasise Collaboration Skills
Since this role involves working closely with various stakeholders, be prepared to talk about your collaboration experiences. Share examples of how you’ve worked with editorial teams or marketing colleagues to create compelling content that aligns with brand voice and goals.
✨Bring Your Creativity
Think of innovative ideas for user-generated content and how you can amplify the Advanced Portfolio brand. During the interview, don’t hesitate to share your creative concepts and how they could drive awareness and engagement—this will show your passion and forward-thinking approach.