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- Tasks: Optimise websites for search engines and AI platforms, ensuring top rankings and visibility.
- Company: Join a forward-thinking company that values bold ideas and diverse perspectives.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
- Why this job: Make a real impact in the digital landscape while working with cutting-edge technology.
- Qualifications: Experience in SEO and AEO, with a strong understanding of technical optimisation.
The predicted salary is between 30200 - 41267 ÂŁ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role
Reporting to the Manager – Web Experience Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers. Working within the Manager’s strategy, the Specialist performs data‑driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E‑E‑A‑T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content. Partnering with Product, Design and MarTech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our sites so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and making sure our sites work perfectly for both people and bots.
Key Responsibilities & Duties
- Technical Site Health & Engineering
- Audit and optimize site backend infrastructure (JavaScript, CSS, HTML, sitemaps, robots.txt files, hreflang and canonical tags etc.)
- Resolve crawling, indexing, rendering and performance issues
- Manage Structured Data
- Work with the Product Owner to build/prioritize backlogs for MarTech teams
- Content & Answer Optimization (AEO)
- Conduct periodic content audits
- Apply NLP, Entity Optimization, Topic Clustering, and E‑E‑A‑T
- Develop optimization guides
- Track AI citations
- Optimize for conversational intent and semantic search
- Implement and maintain internal linking strategies to strengthen topic clusters, improve crawlability, and signal content relationships to search engines and AI models
- Analytics, Measurement & Reporting
- Track and report on SEO/AEO health using the KPIs set by the Manager, WEO
- Work with Analytics to build and manage dashboards that track growth and AI citations
- Measure “before and after” results to show exactly how much traffic and visibility our technical and content optimizations gained
- Analyze data to find performance issues or content gaps, then suggest evidence‑based ideas for the experiment backlog
- Cross‑Functional Collaboration
- Collaborate with Product Owner, Design/UX, Brand, Content, Martech, and Analytics to align search goals, fixes, priorities and reporting
- Ensure WCAG compliance
- Facilitate cross‑departmental SEO/AEO knowledge‑sharing initiatives
- Partner with CRO Specialist to ensure experiments maintain SEO / AEO integrity
- Enablement & SEO/AEO‑Driven Culture
- Create SEO/AEO playbooks
- Coach content authors on writing intent‑driven, SEO/AEO‑ready content
- Deliver training sessions to build SEO/AEO awareness across marketing teams
- AI Search Research & Innovation
- Conduct market, competitor, and trend research
- Monitor emerging AI Search platforms and track shifts in LLM behavior
- Test new AEO tactics
- Surface findings and recommendations to the Manager for roadmap consideration
Required Qualifications
- Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field
- 3+ years of hands‑on experience in SEO, with early experience in AEO for high‑authority sites
- Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements
- Experience in applying E‑E‑A‑T to build brand credibility
- Strong knowledge of Core Web Vitals, Structured Data (JSON‑LD), and bot/AI model behavior (crawling/indexing)
- Practical HTML/JavaScript/CSS knowledge to troubleshoot front‑end rendering and communicate with engineering
- Experience using NLP, Entity Mapping, and Topic Clustering to establish domain authority
- Proficiency in keyword/prompt research, intent mapping, and metadata optimization for “people‑first” search
- Proficiency in Adobe Analytics and GA4 to evaluate complex datasets
- Strong experience of Screaming Frog, PageSpeed Insights, Google Search Console, and Chrome DevTools for technical auditing
- Hands‑on experience with SEMrush, Conductor, and Enterprise CMS environments
- A disciplined, data‑backed approach to ROI targets
- Skilled in creating technical playbooks and leading internal workshops
- Comfortable with ambiguity and evolving best practices in AI search
- Proactive commitment to staying current with SEO/AEO trends and platform changes
- Ability to collaborate with Product, CRO, Design/UX, Brand, Analytics, Content, and Martech teams
- Ability to work closely with a Manager, contributing insights and recommendations while executing against agreed priorities
- Fluent in English
Salary Range 30,200 GBP to 41,267 GBP
SEO/AEO Specialist employer: Wiley
Contact Detail:
Wiley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO/AEO Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend meetups, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO/AEO projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO trends and tools. Be ready to discuss how you've tackled challenges in the past and how you can bring value to their team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our awesome team!
We think you need these skills to ace SEO/AEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO/AEO Specialist role. Highlight your relevant experience, especially in technical audits and content optimisation. We want to see how your skills align with our mission to drive impact!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your past work has improved traffic or visibility. We love numbers that tell a story about your impact.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for SEO and AEO, and explain why you’re excited about joining StudySmarter. Let us know how your curiosity and ambition can help redefine what’s possible.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Wiley
✨Know Your Stuff
Make sure you brush up on the latest SEO and AEO trends. Familiarise yourself with E-E-A-T principles, Natural Language Processing, and how to optimise for AI search. Being able to discuss these topics confidently will show that you're not just a candidate, but a knowledgeable expert.
✨Showcase Your Experience
Prepare specific examples from your past work where you've successfully improved site health or increased traffic through technical audits or content optimisation. Use metrics to back up your claims; numbers speak volumes in this field!
✨Collaborate Like a Pro
Since this role involves working with various teams, be ready to discuss how you've collaborated with Product, Design, or Marketing teams in the past. Highlight any cross-functional projects you've been part of and how you contributed to their success.
✨Ask Smart Questions
Prepare insightful questions about the company's current SEO strategies or challenges they face. This shows your genuine interest in the role and helps you gauge if the company aligns with your career goals. Plus, it gives you a chance to demonstrate your knowledge!