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For Companies At a Glance
- Tasks: Lead product marketing for AI & Data Analytics, driving market understanding and sales strategies.
- Company: Join Wiley, a leader in scientific knowledge and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with global reach and strong career advancement potential.
- Why this job: Make a real impact in the health and life sciences sector with cutting-edge technology.
- Qualifications: 7+ years in product marketing, especially in health and life sciences.
The predicted salary is between 56000 - 80933 £ per year.
About the Role
The Senior Product Marketing Manager for Wiley’s AI & Data Analytics is a high-impact individual contributor who owns how the market understands and values Wiley’s solutions. The role develops positioning, messaging, and go-to-market strategy that drives pipeline, accelerates sales cycles, and establishes Wiley as the content and intelligence partner of choice for scientific knowledge workflows across pharmaceutical, biotech, and clinical research organisations.
Key Responsibilities
- Product Launch & Go-to-Market Strategy: Own end-to-end launch strategy for AI and Data & Analytics, from initial market framing through launch execution to post-launch performance optimisation. Develop and execute comprehensive GTM plans that define target segments, buyer journeys, channel strategy, and success metrics. Lead cross-functional launch coordination across product management, sales, field marketing, and communications. Monitor and report on product launch performance, making data-driven adjustments to maximise commercial outcomes.
- Product Positioning & Value-Based Messaging: Develop and own the positioning and messaging framework for Wiley’s AI and Data & Analytics product portfolio, ensuring differentiated positioning against key competitors. Translate complex AI and data capabilities into clear, compelling value narratives tailored to specific buyer personas. Create and maintain high-quality product collateral, including credentials decks, sales playbooks, battle cards, and case studies. Partner with field marketing to ensure consistent messaging across campaigns, events, and digital channels.
- Market Intelligence & Voice of Customer: Collaborate with the Customer Insights team to develop and maintain a continuous voice-of-customer programme. Conduct ongoing market analysis to identify emerging trends in drug discovery, translational research, regulatory workflows, and evidence synthesis. Translate market signals and customer insight into actionable product roadmap input, presenting recommendations directly to senior leadership and product teams.
- Sales Enablement & Commercial Alignment: Develop a robust sales enablement programme including battle cards, objection-handling frameworks, demo narratives, and ROI calculators tailored to pharma, biotech, and clinical research buyer contexts. Serve as a subject-matter expert and go-to resource for the sales team on product capabilities, market context, and competitor positioning. Deliver training and enablement sessions to keep commercial teams current on product developments, market trends, and messaging updates. Collaborate with sales leadership to identify pipeline gaps and develop targeted marketing responses.
- Business Stakeholder Management across a Global Matrixed Organisation: Act as the connective tissue between product, sales, field marketing, and leadership teams, driving alignment without direct authority across a global, matrixed organisation. Communicate product marketing strategy, programme progress, and performance outcomes clearly to senior stakeholders. Build strong working relationships with product managers to influence roadmap priorities based on market and commercial evidence. Represent the voice of the customer internally, ensuring commercial and customer considerations are embedded in product decisions from the outset.
Required Qualifications
- 7+ years of product marketing experience, with at least 5 years in health and life sciences, scientific technology, or pharma/biotech solutions.
- Demonstrated experience positioning and launching AI-enabled, data intelligence, or SaaS products into research and development-focused organisations.
- Deep understanding of pharmaceutical, biotech, and clinical research workflows, including drug discovery, literature surveillance, regulatory intelligence, or competitive research and development analysis.
- Proven track record of measurable commercial impact: pipeline contribution, win rate improvement, or revenue growth attributed to product marketing activity.
- Ability to craft compelling, value-based messaging for complex scientific and AI-enabled products, adapting tone and depth for both technical and commercial audiences.
- Strong analytical skills with the ability to translate customer insight, market data, and competitive intelligence into actionable strategy.
- Executive presence and confidence to present and defend strategic recommendations to senior leadership independently.
- Excellent verbal and written communication skills; highly organised with strong project management capability across concurrent programmes.
Preferred Qualifications
- Experience in scholarly publishing, academic research tools, or scientific information services.
- Familiarity with drug discovery platforms, clinical decision support systems, or biomedical literature tools.
- Willingness to travel up to 10% for customer meetings, industry events, and internal conferences.
Salary Range: 56,000 GBP to 80,933 GBP
Senior Manager, Product Marketing employer: Wiley
Contact Detail:
Wiley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Product Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, especially those who work at Wiley or similar companies. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Prepare for interviews by diving deep into Wiley’s products and market positioning. Show us you understand the AI and Data Analytics landscape and how you can contribute to our goals. Bring your A-game!
✨Tip Number 3
Don’t just wait for job postings; be proactive! Visit our website regularly and apply directly. We love seeing candidates who take the initiative and show genuine interest in joining our team.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your enthusiasm for the role and keeps you fresh in our minds. Plus, it’s a great way to reiterate your fit for the position!
We think you need these skills to ace Senior Manager, Product Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in health and life sciences. We want to see how your skills align with the role of Senior Manager, Product Marketing.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of measurable impact you've made in previous roles. Whether it’s pipeline contribution or revenue growth, we love to see quantifiable results!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas, especially when discussing complex topics like AI and data analytics. We appreciate clarity!
Apply Through Our Website: We encourage you to submit your application through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Wiley
✨Know Your Product Inside Out
Before the interview, dive deep into Wiley’s AI and Data Analytics solutions. Understand their unique selling points and how they fit into the pharmaceutical and biotech landscapes. This knowledge will help you articulate your vision for product positioning and messaging during the interview.
✨Prepare Your Go-to-Market Strategy
Think about how you would approach a product launch for one of Wiley's offerings. Outline a potential go-to-market strategy, including target segments and success metrics. Being able to present a well-thought-out plan will demonstrate your strategic thinking and alignment with the role.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples of how you've translated market insights into actionable strategies. This will highlight your ability to make data-driven adjustments, which is crucial for optimising product launch performance.
✨Communicate Effectively
Practice articulating complex concepts in a clear and compelling way. You’ll need to convey value-based messaging tailored to different audiences, so consider how you can simplify technical jargon without losing the essence of the message. Strong communication skills are key to influencing stakeholders and aligning teams.