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For Companies At a Glance
- Tasks: Manage and optimise multi-channel paid campaigns for maximum ROI.
- Company: Join Wiley's dynamic global marketing team.
- Benefits: Competitive salary, professional development, and mentorship opportunities.
- Other info: Collaborate with experienced professionals in a supportive environment.
- Why this job: Shape Wiley’s paid media strategy and work with diverse B2C campaigns.
- Qualifications: 2+ years in paid media with strong analytical skills.
The predicted salary is between 30200 - 41267 ÂŁ per year.
Join Wiley's growing global marketing team as a Paid Media Specialist, where you'll own the end‑to‑end management of multi‑channel paid campaigns. This hands‑on role is perfect for a results‑driven marketer with 2+ years of experience who thrives on optimizing performance and delivering measurable ROI.
What You'll Do
- Campaign Ownership & Optimization
- Build, launch, and optimize PPC campaigns across essential platforms: Google Ads, Microsoft Ads, Meta and LinkedIn
- Manage and optimize budgets across multiple campaigns to maximize ROI and achieve CPA targets
- Drive continuous improvement through A/B testing of ad creative, audiences, bidding strategies, and landing pages
- Monitor performance daily to identify optimization opportunities and scale winning strategies
- Strategic Execution
- Create tailored targeting strategies for multi‑product, multi‑country campaigns across search and social platforms, adapting to diverse markets and audience
- Balance portfolio performance across awareness, lead generation, and conversion objectives
- Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals
- Translate industry trends into actionable campaign strategies
- Analytics & Reporting
- Analyse campaign performance using GA4, Adobe Analytics and platform‑specific analytics tools
- Deliver regular performance reports highlighting key metrics (CTR, CPC, CPA, CVR, ROAS)
- Provide actionable post‑campaign insights to inform future strategy
- Present findings and recommendations to stakeholders
What You Bring
- Must‑Hold Experience
- 2+ years hands‑on experience managing paid campaigns across both:
- Paid Search: Google Ads and/or Microsoft Advertising
- Paid Social: Meta Ads Manager and LinkedIn Campaign Manager
- Proven track record of budget management and optimization at scale
- Proven analytical expertise using analytics platforms and Excel for performance reporting, data analysis, and campaign insights
- Campaign optimization expertise: A/B testing, bid management, audience targeting, and creative optimization
- Technical Skills
- Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential)
- Working knowledge of Google Ads and Microsoft Advertising (essential)
- Experience with GA4 or similar analytics platforms and conversion tracking setup
- Power BI or similar reporting tools (bonus)
- Personal Attributes
- Data‑driven mindset with strong attention to detail
- Excellent time management – ability to juggle multiple campaigns and deadlines
- Strong communication skills for stakeholder reporting
- Passionate about staying current with platform updates and industry trends
- Self‑motivated with the ability to work independently while collaborating with teams
What We Offer
- Join a high‑performing Digital Marketing team, working directly with an experienced Senior Paid Media Manager who’ll provide strategic guidance and mentorship
- Exposure to diverse B2C campaigns across multiple Wiley services and brands
- Professional development and mentorship to fill any knowledge gaps
- Be part of shaping Wiley’s paid media strategy and approach
Salary Range 30,200 GBP to 41,267 GBP
Location London (Fitzroy Square), GBR
Equal Opportunity Statement Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
Paid Media Specialist employer: Wiley
Contact Detail:
Wiley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your expertise in PPC and analytics, so make it visually appealing and easy to digest.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their marketing goals, and come armed with ideas on how you can contribute. Be ready to discuss your past experiences and how they relate to the role of a Paid Media Specialist.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Wiley.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Media Specialist role. Highlight your experience with PPC campaigns, budget management, and analytics tools like GA4. We want to see how your skills align with what we’re looking for!
Show Off Your Results: When detailing your past experiences, focus on the results you achieved. Use metrics to demonstrate your success in optimising campaigns and driving ROI. Numbers speak louder than words, so let us see those impressive stats!
Be Authentic: Don’t be afraid to let your personality shine through in your application. We value strong communication skills and a data-driven mindset, but we also want to know what makes you tick. Share your passion for digital marketing and staying updated with industry trends!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our team there!
How to prepare for a job interview at Wiley
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Brush up on the latest features and best practices for each platform, as this will show your potential employer that you're proactive and knowledgeable.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used analytics tools like GA4 or Adobe Analytics in past campaigns. Be ready to share specific examples of how your data-driven decisions led to improved campaign performance and ROI.
✨Demonstrate Your Campaign Management Experience
Come equipped with examples of successful campaigns you've managed. Highlight your experience with A/B testing, budget management, and how you’ve optimised campaigns to meet CPA targets. This will illustrate your hands-on expertise.
✨Communicate Clearly and Confidently
Practice articulating your thoughts on campaign strategies and performance insights. Strong communication skills are key, especially when presenting findings to stakeholders. Make sure you can explain complex concepts in a straightforward manner.