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- Tasks: Create innovative marketing strategies for journals in Social Sciences and Humanities.
- Company: Join Wiley, a leader in academic publishing with a commitment to diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to influence and drive results in a collaborative environment.
- Why this job: Make an impact in the academic world while collaborating with passionate professionals.
- Qualifications: 5+ years in marketing, strong data analysis skills, and excellent communication.
The predicted salary is between 38600 - 55267 £ per year.
About the Role
The Journal Marketing Manager will be responsible for creating compelling go-to-market strategies for a portfolio of journals in Social Sciences and Humanities. This person will develop customer-focused, data-driven plans that drive our relationship with researchers and authors, to deliver KPIs such as article submissions, revenue, readership growth, and society satisfaction. This person will understand what makes a great marketing campaign, from proposition, messaging, and choice of channels to evaluation and iteration, and will demonstrate this throughout their portfolio. The role comprises relationship management and managing the marketing services that we provide to our learned society partners. As an experienced marketing professional with the ability to influence and manage expectations, the Journal Marketing Manager will manage external relationships confidently and effectively. We are looking for a results-oriented person who thrives in a collaborative work environment. Working in a complex, matrix environment, this person will partner with Product, Editorial and the larger marketing organization.
Job Responsibilities
- Develop and implement brand awareness and lead generation strategies to establish, maintain, or improve the position of the journal portfolio.
- Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
- Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.
- Communicate effectively with the editorial product teams about marketing results and best practices.
- Maintain and improve internal and external customer relationships.
- Review market intelligence, market research and competitor behavior to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.
Required Qualifications
- Bachelor's degree or equivalent experience in marketing, communications, business or a related field.
- 5+ years of marketing experience, with a proven track record of achieving results and delivering on priorities.
- Strong data analysis and insight interpretation skills, with the ability to translate insights into effective marketing strategies.
- Strong customer focus, and proven experience managing complex stakeholder relationships.
- Ability to operate effectively in a matrix organization and influence without direct authority.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Professional marketing or product marketing qualification.
- Experience working within academic publishing, scholarly communication, or a related scientific/technical field.
- Experience working with cross-functional or cross-location teams.
Salary Range 38,600 GBP to 55,267 GBP
Journal Marketing Manager in Oxford employer: Wiley
Contact Detail:
Wiley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Journal Marketing Manager in Oxford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. Use data to back up your achievements and make sure it’s easy to share with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its journals. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Journal Marketing Manager in Oxford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Journal Marketing Manager role. Highlight your marketing experience, especially in academic publishing or related fields, and showcase any data-driven strategies you've implemented.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use specific examples from your past experiences that demonstrate your ability to develop effective marketing campaigns and manage relationships.
Showcase Your Data Skills: Since this role requires strong data analysis skills, be sure to mention any relevant tools or methodologies you’ve used to interpret data and translate insights into successful marketing strategies.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Wiley
✨Know Your Journals
Before the interview, dive deep into the journals you'll be marketing. Understand their unique selling points, target audiences, and recent trends in Social Sciences and Humanities. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data analysis in past marketing campaigns. Bring examples of how you've translated insights into actionable strategies that drove results. This will highlight your ability to create data-driven plans, which is crucial for this role.
✨Demonstrate Relationship Management
Think of specific instances where you've successfully managed complex stakeholder relationships. Be ready to share how you navigated challenges and built strong partnerships, as this role requires effective communication and collaboration with various teams.
✨Prepare for Scenario Questions
Anticipate questions about how you'd handle specific marketing challenges or develop go-to-market strategies. Practise articulating your thought process and decision-making skills, as this will showcase your strategic thinking and problem-solving abilities.