At a Glance
- Tasks: Lead product marketing for AI & Data Analytics, driving market understanding and sales strategies.
- Company: Join Wiley, a leader in scientific knowledge and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with global reach and strong career advancement potential.
- Why this job: Make a real impact in the health and life sciences sector with cutting-edge technology.
- Qualifications: 7+ years in product marketing, especially in health and life sciences.
The predicted salary is between 56000 - 80933 £ per year.
About the Role
The Senior Product Marketing Manager for Wiley’s AI & Data Analytics is a high-impact individual contributor who owns how the market understands and values Wiley’s solutions. The role develops positioning, messaging, and go-to-market strategy that drives pipeline, accelerates sales cycles, and establishes Wiley as the content and intelligence partner of choice for scientific knowledge workflows across pharmaceutical, biotech, and clinical research organisations.
Key Responsibilities
- Product Launch & Go-to-Market Strategy
- Own end-to-end launch strategy for AI and Data & Analytics, from initial market framing through launch execution to post-launch performance optimisation.
- Develop and execute comprehensive GTM plans that define target segments, buyer journeys, channel strategy, and success metrics.
- Lead cross-functional launch coordination across product management, sales, field marketing, and communications.
- Monitor and report on product launch performance, making data-driven adjustments to maximise commercial outcomes.
- Product Positioning & Value-Based Messaging
- Develop and own the positioning and messaging framework for Wiley’s AI and Data & Analytics product portfolio, ensuring differentiated positioning against key competitors.
- Translate complex AI and data capabilities into clear, compelling value narratives tailored to specific buyer personas.
- Create and maintain high-quality product collateral, including credentials decks, sales playbooks, battle cards, and case studies.
- Partner with field marketing to ensure consistent messaging across campaigns, events, and digital channels.
- Market Intelligence & Voice of Customer
- Collaborate with the Customer Insights team to develop and maintain a continuous voice-of-customer programme.
- Conduct ongoing market analysis to identify emerging trends in drug discovery, translational research, regulatory workflows, and evidence synthesis.
- Translate market signals and customer insight into actionable product roadmap input, presenting recommendations directly to senior leadership and product teams.
- Sales Enablement & Commercial Alignment
- Develop a robust sales enablement programme including battle cards, objection-handling frameworks, demo narratives, and ROI calculators tailored to pharma, biotech, and clinical research buyer contexts.
- Serve as a subject-matter expert and go-to resource for the sales team on product capabilities, market context, and competitor positioning.
- Deliver training and enablement sessions to keep commercial teams current on product developments, market trends, and messaging updates.
- Collaborate with sales leadership to identify pipeline gaps and develop targeted marketing responses.
- Business Stakeholder Management across a Global Matrixed Organisation
- Act as the connective tissue between product, sales, field marketing, and leadership teams, driving alignment without direct authority across a global, matrixed organisation.
- Communicate product marketing strategy, programme progress, and performance outcomes clearly to senior stakeholders.
- Build strong working relationships with product managers to influence roadmap priorities based on market and commercial evidence.
- Represent the voice of the customer internally, ensuring commercial and customer considerations are embedded in product decisions from the outset.
Required Qualifications
- 7+ years of product marketing experience, with at least 5 years in health and life sciences, scientific technology, or pharma/biotech solutions.
- Demonstrated experience positioning and launching AI-enabled, data intelligence, or SaaS products into research and development-focused organisations.
- Deep understanding of pharmaceutical, biotech, and clinical research workflows, including drug discovery, literature surveillance, regulatory intelligence, or competitive research and development analysis.
- Proven track record of measurable commercial impact: pipeline contribution, win rate improvement, or revenue growth attributed to product marketing activity.
- Ability to craft compelling, value-based messaging for complex scientific and AI-enabled products, adapting tone and depth for both technical and commercial audiences.
- Strong analytical skills with the ability to translate customer insight, market data, and competitive intelligence into actionable strategy.
- Executive presence and confidence to present and defend strategic recommendations to senior leadership independently.
- Excellent verbal and written communication skills; highly organised with strong project management capability across concurrent programmes.
Preferred Qualifications
- Experience in scholarly publishing, academic research tools, or scientific information services.
- Familiarity with drug discovery platforms, clinical decision support systems, or biomedical literature tools.
- Willingness to travel up to 10% for customer meetings, industry events, and internal conferences.
Salary Range 56,000 GBP to 80,933 GBP
Senior Manager, Product Marketing in London employer: Wiley
Wiley is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Senior Manager, Product Marketing role based in London. With a strong emphasis on employee growth, Wiley offers comprehensive training and development opportunities, ensuring that team members can thrive in their careers while contributing to innovative solutions in AI and Data Analytics. The company's commitment to collaboration across global teams and its focus on meaningful impact in the scientific community make it a rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Product Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Wiley or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into Wiley’s products and market positioning. Show us you know your stuff by discussing how you’d tackle their go-to-market strategies or product messaging.
✨Tip Number 3
Don’t just wait for job postings—be proactive! Visit our website regularly and apply directly. Tailor your approach to highlight how your experience aligns with the Senior Manager role.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind. Mention something specific from your conversation to show you’re genuinely interested in the role.
We think you need these skills to ace Senior Manager, Product Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in health and life sciences. We want to see how your skills align with the role of Senior Manager, Product Marketing.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve made a measurable impact in previous roles. We love numbers, so if you can quantify your success, do it!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your messaging is as compelling as the value narratives you’ll be crafting for our products.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Wiley
✨Know Your Product Inside Out
Before the interview, dive deep into Wiley’s AI and Data Analytics solutions. Understand their unique selling points and how they fit into the pharmaceutical and biotech landscapes. This knowledge will help you articulate your vision for product positioning and messaging.
✨Prepare for Market Analysis Questions
Expect questions about market trends and customer insights. Brush up on recent developments in drug discovery and clinical research. Being able to discuss these topics confidently will demonstrate your analytical skills and understanding of the industry.
✨Showcase Your Cross-Functional Experience
This role requires collaboration across various teams. Be ready to share examples of how you've successfully worked with product management, sales, and marketing teams in the past. Highlight your ability to drive alignment and influence without direct authority.
✨Craft Compelling Value Narratives
Practice translating complex AI and data capabilities into clear, compelling messages tailored to different buyer personas. This skill is crucial for the role, so prepare a few examples that showcase your ability to communicate effectively with both technical and commercial audiences.
