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For Companies At a Glance
- Tasks: Drive business growth by executing A/B tests and personalisation strategies.
- Company: Join Wiley, a leader in digital marketing innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic role with a focus on creativity and continuous learning.
- Why this job: Make a real impact on customer journeys and boost revenue through data-driven decisions.
- Qualifications: 3+ years in A/B testing, strong analytical skills, and teamwork experience.
The predicted salary is between 30200 - 41267 £ per year.
About The Role
The Conversion Rate Optimization Specialist turns the WEO Manager’s strategy into measurable business growth. The role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap. By coordinating with Design/UX, Content, Analytics and Martech teams, the Specialist ensures that every site change is proven to improve the customer journey and deliver clean, actionable data.
Beyond launching tests, the Specialist maximizes business impact through targeted personalization. By identifying winning experiments, configuring audience segments, and personalization rules, the Specialist ensures we show the right content to the right people to reduce friction and increase sales. Winning experiments and personalization strategies are turned into permanent site features that drive conversion and revenue for Wiley.
Success requires a detail‑oriented, data‑driven mindset. The Specialist must ensure every experiment and personalization campaign is technically flawless and designed to maximize ROI.
Key Responsibilities & Duties
- Experiment delivery & quality
- Launch A/B and multivariate tests using detailed hypothesis records.
- Use CSS/HTML to build front‑end site changes.
- Run full QA to ensure tests work on all devices and browsers.
- Monitor live tests and flag performance drops immediately.
- Targeted Personalization
- Set up personalization rules based on WEO Manager’s strategy.
- Manage and update customer segments in the CDP.
- Verify that tailored content reaches the correct audience.
- Find and fix any targeting errors or gaps.
- Performance Monitoring And Analysis
- Analyze data for statistical significance and revenue lift.
- Update performance dashboards with latest conversion stats.
- Create technical documentation for permanent site updates.
- Build test summaries for management reviews.
- Technical & Cross‑team Coordination
- Work with Analytics to verify data layer health, tracking accuracy, and privacy/consent rules.
- Partner with Martech to monitor platform syncs and tool performance.
- Sync with SEO/AEO Specialist to protect search rankings during tests.
- Secure all assets from Design/UX and Content teams before launch.
- Documentation & Backlog Support
- Keep the experimentation backlog organized and prioritized.
- Log all plans, hypotheses, and results in standard formats.
- Build a searchable archive of all past test learnings.
Required Qualifications
- Bachelor’s degree in Digital Marketing, Computer Science, Data Analytics, or related field.
- 3+ years of professional experience working on website A/B testing or personalization.
- Proven track record of executing experiments that delivered measurable conversion improvements.
- Experience collaborating with cross‑functional teams (product, design, analytics, engineering) to deliver testing and optimization initiatives.
- Proficiency in Adobe Analytics or GA4 to interpret test performance and personalization impact.
- Hands‑on experience with testing platforms (e.g. Optimizely, VWO, Adobe Target).
- Understanding of statistical significance, sample sizes, and confidence intervals to determine valid test results.
- Ability to document clear test hypotheses tied to expected business outcomes.
- Understanding of a testing platform’s Visual Editor and code settings.
- Ability to use basic CSS/HTML to ensure test variations look clean and professional.
- Clear understanding of core digital metrics (Conversion Rate, Bounce Rate, Lifetime Value, etc.) and the ability to verify test data in the dashboard.
- Ability to stay organized and keep the experimentation backlog up to date, checking that tests work on all devices and browsers.
- Meticulous attention to detail, particularly in QA and troubleshooting.
- Disciplined approach to documentation and knowledge management.
- Comfortable with evolving best practices and shifting priorities.
- Fluent in English.
Equal Opportunity
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or any other status protected by applicable law. Wiley also commits to providing reasonable accommodation to applicants with disabilities. Applicants requiring accommodation in the application process may contact.
Salary Range 30,200 GBP to 41,267 GBP
Location London (Fitzroy Square), GBR
Conversion Rate Optimization Specialist in London employer: Wiley
Contact Detail:
Wiley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimization Specialist in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your A/B tests and personalisation projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to conversion rate optimisation. Be ready to discuss your past experiments and how they drove results. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Conversion Rate Optimization Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Conversion Rate Optimization Specialist. Highlight your experience with A/B testing, personalisation, and any relevant tools like Adobe Analytics or GA4. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about conversion optimisation and how your past experiences have prepared you for this role. Be specific about your achievements and how they relate to driving measurable business growth.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to inform your strategies and improve conversion rates in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Wiley
✨Know Your Metrics
Before the interview, brush up on key digital metrics like Conversion Rate, Bounce Rate, and Lifetime Value. Be ready to discuss how these metrics influence your decision-making in A/B testing and personalization strategies.
✨Showcase Your Experience
Prepare specific examples of past experiments you've executed that led to measurable conversion improvements. Highlight your collaboration with cross-functional teams and how you ensured technical accuracy in your tests.
✨Demonstrate Technical Skills
Familiarise yourself with the testing platforms mentioned in the job description, like Optimizely or VWO. If possible, bring examples of how you've used CSS/HTML to implement front-end changes in previous roles.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current experimentation strategies and how they measure success. This shows your genuine interest in the role and helps you understand their expectations better.