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- Tasks: Create innovative marketing strategies for journals in Social Sciences and Humanities.
- Company: Join Wiley, a leader in academic publishing with a commitment to diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement opportunities in a supportive environment.
- Why this job: Make an impact in the academic world while collaborating with passionate professionals.
- Qualifications: 5+ years in marketing with strong data analysis and communication skills.
The predicted salary is between 38600 - 55267 £ per year.
About the Role
The Journal Marketing Manager will be responsible for creating compelling go-to-market strategies for a portfolio of journals in Social Sciences and Humanities. This person will develop customer-focused, data-driven plans that drive our relationship with researchers and authors, to deliver KPIs such as article submissions, revenue, readership growth, and society satisfaction. This person will understand what makes a great marketing campaign, from proposition, messaging, and choice of channels to evaluation and iteration, and will demonstrate this throughout their portfolio. The role comprises relationship management and managing the marketing services that we provide to our learned society partners. As an experienced marketing professional with the ability to influence and manage expectations, the Journal Marketing Manager will manage external relationships confidently and effectively. We are looking for a results-oriented person who thrives in a collaborative work environment. Working in a complex, matrix environment, this person will partner with Product, Editorial and the larger marketing organization.
Job Responsibilities
- Develop and implement brand awareness and lead generation strategies to establish, maintain, or improve the position of the journal portfolio.
- Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
- Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.
- Communicate effectively with the editorial product teams about marketing results and best practices.
- Maintain and improve internal and external customer relationships.
- Review market intelligence, market research and competitor behavior to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.
Required Qualifications
- Bachelor's degree or equivalent experience in marketing, communications, business or a related field.
- 5+ years of marketing experience, with a proven track record of achieving results and delivering on priorities.
- Strong data analysis and insight interpretation skills, with the ability to translate insights into effective marketing strategies.
- Strong customer focus, and proven experience managing complex stakeholder relationships.
- Ability to operate effectively in a matrix organization and influence without direct authority.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Professional marketing or product marketing qualification.
- Experience working within academic publishing, scholarly communication, or a related scientific/technical field.
- Experience working with cross-functional or cross-location teams.
Salary Range: 38,600 GBP to 55,267 GBP
Journal Marketing Manager employer: Wiley
Contact Detail:
Wiley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Journal Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. Use data to back up your achievements and make sure it’s easy to share with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its journals. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Journal Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Journal Marketing Manager role. Highlight your marketing experience, especially in creating go-to-market strategies and managing relationships. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the Social Sciences and Humanities. Share specific examples of your past successes and how they relate to the role.
Showcase Your Data Skills: Since this role involves data-driven decision-making, be sure to highlight your data analysis skills. Give us examples of how you've used data to inform marketing strategies and achieve results in previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application gets to the right people. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Wiley
✨Know Your Journals
Before the interview, dive deep into the journals you'll be marketing. Understand their unique selling points, target audiences, and recent trends in Social Sciences and Humanities. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Showcase Your Data Skills
Since the role requires strong data analysis skills, come prepared with examples of how you've used data to drive marketing strategies in the past. Be ready to discuss specific metrics you've improved and how you translated insights into successful campaigns.
✨Prepare for Relationship Management Questions
Expect questions about managing complex stakeholder relationships. Think of examples where you've successfully navigated challenges with partners or colleagues. Highlight your communication skills and ability to influence without direct authority.
✨Collaborative Mindset
This role thrives in a collaborative environment, so be ready to discuss how you've worked with cross-functional teams. Share stories that illustrate your teamwork skills and how you’ve contributed to achieving shared goals in previous roles.