Director, Advertising, Social & Paid Media

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

Role Overview:

The Director Advertising, Paid and Social Media will lead and strategize Wiley’s global digital media initiatives, unifying advertising, paid media, and social media capabilities to drive innovation, audience engagement, and return on investment (ROI). This role combines deep technical expertise in advertising practices with creative strategies to expand Wiley’s influence across standard and emerging social media platforms.

This position requires a leader comfortable with both storytelling through creative executions and leveraging data to inform decisions. Acting as an evangelist for Wiley’s digital marketing capabilities, the Director will drive greater internal adoption and visibility of these critical resources. The ideal candidate has a proven track record of creating synergy across owned social media, employee activation, social selling programs, programmatic advertising, search advertising, influencer strategy and more.

This role collaborates cross-functionally with brand, content, B2B and B2C field marketers, advanced analytics, and digital marketing experts in web and marketing automation to deliver integrated, multi-channel, journey-led campaigns. Additionally, the Director will leverage customer data platforms (CDP), audience management platforms, and journey orchestration tools to ensure alignment with Wiley’s business goals, grow market share and revenue.

The Director, Advertising, Social & Paid Media will oversee a team of media professionals and manage agency/vendor partnerships to balance Wiley’s owned expertise with scalability and cost efficiency. This includes ensuring seamless execution of campaigns that elevate Wiley’s brand, engage target audiences, and deliver measurable business outcomes. The successful candidate will bring experience leading teams through digital transformation initiatives and integrating advanced technologies into marketing strategies.

How you will make an impact:

• Develop and execute comprehensive media strategies across advertising, social, search and other channels.
• Ensure campaigns achieve defined KPIs, including increased engagement, lead generation, and conversion rates.
• Lead a high-performing team, providing mentorship, fostering innovation, and driving collaboration.
• Cultivate a dynamic, results-oriented media team aligned with Wiley’s business objectives.
• Manage budgets and vendor relationships, negotiating contracts and ensuring efficient allocation of resources.
• Maximize ROI and maintain financial accountability.
• Analyze campaign performance metrics and provide actionable insights to stakeholders.
• Continuously optimize strategies to improve campaign effectiveness and deliver measurable results.
• Collaborate with cross-functional teams, including Brand, Field Marketing, Data Analytics, and Web to deliver integrated, multi-channel, journey-led campaigns.
• Align media strategies with broader company initiatives to create cohesive customer experiences.
• Stay abreast of industry trends, emerging platforms and technologies, and competitor strategies.

What we are looking for:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8-10 years in advertising, social media, or paid media roles, with at least 5 years in a leadership capacity, preferably within the publishing or media industry.
• Experience in publishing or a similar content-driven industry.
• Familiarity with AI and automation tools in digital advertising.
• Proven expertise in managing multi-channel paid media campaigns.
• Experience with influencer marketing and earned media a plus.
• Experience with community management and selecting/developing presence on emerging social media platforms.
• Expertise integrating search, social and paid media tactics into comprehensive programs.
• Strong analytical skills with a track record of data-driven decision-making.
• Exceptional communication and leadership abilities.
• Proficiency in ad platforms, customer data platforms, social media tools.
• Experience with vendor management and budget oversight.
• Strategic media planning and execution.
• Advanced proficiency in campaign performance tools (e.g., Tableau, Adobe Analytics).
• Strong understanding of audience segmentation and targeting techniques.
• Ability to work in a fast-paced, deadline-driven environment.
• Results-oriented with strong organizational skills.
• Inspirational team leader with proven coaching and mentoring success.
• Ability to influence cross-functional teams and senior stakeholders.

About Wiley:

Enabling Discovery, Powering Education, Shaping Workforces. We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.

Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

When applying, please attach your resume/CV to be considered.

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