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For Companies At a Glance
- Tasks: Drive conversion rates and revenue through experimentation and personalisation initiatives.
- Company: Join Wiley, a leader in digital marketing and optimisation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and continuous improvement.
- Why this job: Make a real impact by optimising customer journeys and driving business success.
- Qualifications: 3+ years in A/B testing, strong analytical skills, and teamwork experience.
The predicted salary is between 30200 - 41267 £ per year.
About The Role
The Conversion Rate Optimization Specialist turns the WEO Manager’s strategy into measurable business growth. The role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap. By coordinating with Design/UX, Content, Analytics and Martech teams, the Specialist ensures that every site change is proven to improve the customer journey and deliver clean, actionable data. Beyond launching tests, the Specialist maximizes business impact through targeted personalization. By identifying winning experiments, configuring audience segments, and personalization rules, the Specialist ensures we show the right content to the right people to reduce friction and increase sales. Winning experiments and personalization strategies are turned into permanent site features that drive conversion and revenue for Wiley. Success requires a detail‑oriented, data‑driven mindset. The Specialist must ensure every experiment and personalization campaign is technically flawless and designed to maximize ROI.
Key Responsibilities & Duties
- Experiment delivery & quality
- Launch A/B and multivariate tests using detailed hypothesis records.
- Use CSS/HTML to build front‑end site changes.
- Run full QA to ensure tests work on all devices and browsers.
- Monitor live tests and flag performance drops immediately.
- Targeted Personalization
- Set up personalization rules based on WEO Manager’s strategy.
- Manage and update customer segments in the CDP.
- Verify that tailored content reaches the correct audience.
- Find and fix any targeting errors or gaps.
- Performance Monitoring And Analysis
- Analyze data for statistical significance and revenue lift.
- Update performance dashboards with latest conversion stats.
- Create technical documentation for permanent site updates.
- Build test summaries for management reviews.
- Technical & Cross‑team Coordination
- Work with Analytics to verify data layer health, tracking accuracy, and privacy/consent rules.
- Partner with Martech to monitor platform syncs and tool performance.
- Sync with SEO/AEO Specialist to protect search rankings during tests.
- Secure all assets from Design/UX and Content teams before launch.
- Documentation & Backlog Support
- Keep the experimentation backlog organized and prioritized.
- Log all plans, hypotheses, and results in standard formats.
- Build a searchable archive of all past test learnings.
Required Qualifications
- Bachelor’s degree in Digital Marketing, Computer Science, Data Analytics, or related field.
- 3+ years of professional experience working on website A/B testing or personalization.
- Proven track record of executing experiments that delivered measurable conversion improvements.
- Experience collaborating with cross‑functional teams (product, design, analytics, engineering) to deliver testing and optimization initiatives.
- Proficiency in Adobe Analytics or GA4 to interpret test performance and personalization impact.
- Hands‑on experience with testing platforms (e.g. Optimizely, VWO, Adobe Target).
- Understanding of statistical significance, sample sizes, and confidence intervals to determine valid test results.
- Ability to document clear test hypotheses tied to expected business outcomes.
- Understanding of a testing platform’s Visual Editor and code settings.
- Ability to use basic CSS/HTML to ensure test variations look clean and professional.
- Clear understanding of core digital metrics (Conversion Rate, Bounce Rate, Lifetime Value, etc.) and the ability to verify test data in the dashboard.
- Ability to stay organized and keep the experimentation backlog up to date, checking that tests work on all devices and browsers.
- Meticulous attention to detail, particularly in QA and troubleshooting.
- Disciplined approach to documentation and knowledge management.
- Comfortable with evolving best practices and shifting priorities.
- Fluent in English.
Equal Opportunity
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or any other status protected by applicable law. Wiley also commits to providing reasonable accommodation to applicants with disabilities. Applicants requiring accommodation in the application process may contact tasupport@wiley.com.
Salary Range 30,200 GBP to 41,267 GBP
Location London (Fitzroy Square), GBR
Conversion Rate Optimization Specialist employer: Wiley
Contact Detail:
Wiley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimization Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your A/B testing projects and results. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used analytics tools like Adobe Analytics or GA4 to drive conversion improvements. We want to see that data-driven mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Conversion Rate Optimization Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with A/B testing and personalisation. We want to see how your skills align with our goals, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Skills: Since this role is all about data-driven decisions, include specific examples of how you've used analytics tools like Adobe Analytics or GA4 in your previous roles. We love seeing numbers that back up your success stories!
Be Detail-Oriented: Attention to detail is key for us at StudySmarter. Make sure your application is free from typos and clearly structured. This will show us that you have the meticulous mindset we’re looking for in a Conversion Rate Optimisation Specialist.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Wiley
✨Know Your Metrics
Before the interview, brush up on key digital metrics like Conversion Rate, Bounce Rate, and Lifetime Value. Be ready to discuss how these metrics influence your testing strategies and how you've used them in past roles to drive measurable improvements.
✨Showcase Your Experimentation Skills
Prepare to share specific examples of A/B tests or multivariate tests you've executed. Highlight the hypothesis behind each test, the results, and how you translated those findings into actionable insights that improved conversion rates.
✨Collaboration is Key
Since this role involves working with cross-functional teams, be ready to discuss your experience collaborating with design, analytics, and marketing teams. Share examples of how you’ve coordinated efforts to ensure successful test launches and optimisations.
✨Technical Know-How Matters
Familiarise yourself with the technical aspects of the role, such as using CSS/HTML for front-end changes and understanding testing platforms like Optimizely or VWO. Be prepared to discuss how you ensure tests are technically flawless and how you handle QA processes.