Associate Manager, Content Marketing in Bognor Regis

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

Reporting to the Director, Product & Customer Content Marketing, we are looking for a creative and results driven Associate Manager, Customer Content Marketing who will be responsible for managing the development and implementation of content assets to support our overall customer content strategy for the Research and Learning portfolio. You will be joining our team of content, product and insights marketers responsible for executing the product and content marketing strategies across our researcher and society products, all informed by our in-depth customer insights. Working in close partnership with our internal stakeholders across the Research Marketing and Demand Generation teams, the role holder will be responsible for implementing the content marketing program through the creation of regular customer focused content assets that will be used across the suite of marketing channels including (paid/organic social, paid search, email marketing, web). This is an exciting opportunity to work in a creative, innovative team whose goal is to create engaging content assets to move customers through the funnel to conversion, provide resources and support for each customer segment and reinforce the reputation of Wiley as a global thought leader in publishing, education and research.

Job Responsibilities:

• In line with the content marketing strategy, create regular content assets (articles, white papers, blogs, infographics, videos, webinars) to generate new leads, expand our audience base and enhance the reputation of Wiley.
• Maintain and update a centralized content calendar which organizes content assets into appropriate streams based on customer segments.
• Be responsible for writing, proofing and building individual content pieces on our Wiley Insights blog.
• Be the expert on developing, reviewing and building pages using Webflow, the platform that powers Wiley.com.
• Act as a steward of Cloudinary, our digital asset management system.
• Apply SEO best practices for all content assets on Wiley.com or Wiley Insights.
• Work closely with the social team to populate appropriate organic and paid social channels with content based on audience segments.
• Collaborate with the enterprise level brand and content team to ensure their top of funnel/hero content is adapted and amplified across our Research Marketing and Learning audiences.
• Develop clear content briefs using our intake platform (Workfront) for the creative team.
• Work with other marketing managers and third-party vendors on digital assets such as webinars, podcasts, videos.
• Produce regular reports of all content marketing activity in line with content marketing KPI’s and targets.

Required Qualifications:

• Proactive, self-starter who can evaluate high-leverage opportunities to drive awareness and demand through content creation.
• Excellent written (copywriting and copy editing) skills are essential.
• Experience of using CMS to build engaging and optimized landing pages/web articles.
• A strong work ethic with the ability to handle multiple priorities and respond quickly to ever-changing requirements.
• At least 1-2 years marketing experience is essential for this role.
• Extensive understanding of how to generate demand through content marketing.
• Experience producing content (blogs, webinars, infographics, videos) and managing content calendars/schedules.
• An understanding of Open Science/Research, the wider publishing and research landscape, and the elements and actors within it, is desirable but not essential.
• An eminently reliable team player that responds well to a varied workload.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.