Senior Manager, Product Marketing

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

The Senior Product Marketing Manager for Wiley’s AI & Data Analytics is a high-impact individual contributor role. The role owns how the market understands and values Wiley’s solutions - developing positioning, messaging, and go-to-market strategy that drives pipeline, accelerates sales cycles, and establishes Wiley as the content and intelligence partner of choice for scientific knowledge workflows across pharmaceutical, biotech, and clinical research organisations. This is a highly cross-functional role requiring the ability to drive alignment and commercial outcomes across product, sales, and marketing teams in a complex, matrixed global organisation - without direct line authority. The ideal candidate combines deep life sciences domain expertise with a commercially sharp, insight-led approach to product marketing, and brings a demonstrable track record of translating complex AI and data capabilities into value narratives that resonate with both technical and commercial audiences.

Job Responsibilities:

• Product Launch & Go-to-Market Strategy
  • Own end-to-end go-to-market strategy for AI and Data & Analytics, from initial market framing through launch execution to post-launch performance optimisation.
  • Develop and execute comprehensive GTM plans that define target segments, buyer journeys, channel strategy, and success metrics.
  • Lead cross-functional launch coordination across product management, sales, field marketing, and communications.
  • Monitor and report on product launch performance, making data-driven adjustments to maximise commercial outcomes.
• Product Positioning & Value-Based Messaging
  • Develop and own the positioning and messaging framework for Wiley’s AI and Data & Analytics, product portfolio, ensuring differentiated positioning against key competitors.
  • Translate complex AI and data capabilities into clear, compelling value narratives tailored to specific buyer personas.
  • Create and maintain high-quality product collateral including credentials decks, sales playbooks, battle cards, and case studies.
  • Partner with field marketing to ensure messaging is accurately and consistently applied across campaigns, events, and digital channels.
• Market Intelligence & Voice of Customer
  • Collaborate with the Customer Insights team to develop and maintain a continuous voice-of-customer programme to surface unmet needs ahead of the competitive curve.
  • Conduct ongoing market analysis to identify emerging trends in drug discovery, translational research, regulatory workflows, and evidence synthesis.
  • Translate market signals and customer insight into actionable product roadmap input, presenting recommendations directly to senior leadership and product teams.
• Sales Enablement & Commercial Alignment
  • Develop a robust sales enablement programme including battle cards, objection-handling frameworks, demo narratives, and ROI calculators tailored to pharma, biotech, and clinical research buyer contexts.
  • Serve as a subject matter expert and go-to resource for the sales team on product capabilities, market context, and competitor positioning.
  • Deliver training and enablement sessions to keep commercial teams current on product developments, market trends, and messaging updates.
  • Collaborate with sales leadership to identify pipeline gaps and develop targeted marketing responses.
• Business Stakeholder Management across a Global Matrixed Organisation
  • Act as the connective tissue between product, sales, field marketing, and leadership teams — driving alignment without direct authority across a global, matrixed organisation.
  • Communicate product marketing strategy, programme progress, and performance outcomes clearly to senior stakeholders.
  • Build strong working relationships with product managers to influence roadmap priorities based on market and commercial evidence.
  • Represent the voice of the customer internally, ensuring commercial and customer considerations are embedded in product decisions from the outset.

Required Qualifications:

• 7+ years of product marketing experience, with at least 5 years in health and life sciences, scientific technology, or pharma/biotech solutions.
• Demonstrated experience positioning and launching AI-enabled, data intelligence, or SaaS products into research and development-focused organisations.
• Deep understanding of pharmaceutical, biotech, and clinical research workflows, including drug discovery, literature surveillance, regulatory intelligence, or competitive research and development analysis.
• Proven track record of measurable commercial impact: pipeline contribution, win rate improvement, or revenue growth attributed to product marketing activity.
• Ability to craft compelling, value-based messaging for complex scientific and AI-enabled products, adapting tone and depth for both technical and commercial audiences.
• Strong analytical skills with the ability to translate customer insight, market data, and competitive intelligence into actionable strategy.
• Executive presence and confidence to present and defend strategic recommendations to senior leadership independently.
• Excellent verbal and written communication skills; highly organised with strong project management capability across concurrent programmes.

Preferred Qualifications:

• Experience in scholarly publishing, academic research tools, or scientific information services.
• Familiarity with drug discovery platforms, clinical decision support systems, or biomedical literature tools.
• Willingness to travel up to 10% for customer meetings, industry events, and internal conferences.

We power infinite possibilities. For more than 200 years, we’ve transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what’s next in science, education, and publishing—creating impact that reaches everywhere. We’re not just observers of progress. We’re the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.