At a Glance
- Tasks: Lead creative marketing campaigns and drive growth in emerging markets.
- Company: Join a global leader in science and education with a culture of innovation.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and career development.
- Why this job: Make an impact in a dynamic role that shapes the future of research engagement.
- Qualifications: Degree in Marketing or related field; proven success in data-driven campaigns.
The predicted salary is between 44800 - 64133 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
12 month Maternity Cover
Position overview
The Regional Marketing Manager role (maternity cover) will deliver on the marketing plans across key markets, drive accelerator campaign activity to generate author and submission growth, and support cross-team projects to drive growth in emerging markets. This is a creative and hands-on role within the Regional Marketing team, working alongside other Marketing Managers and global teams to achieve growth.
Key responsibilities
- Market lead
- Own campaign planning and execution for Japan, with a strong focus on managing Line as a primary channel for researcher engagement
- Develop and optimise Line-based marketing activity to drive submissions and local engagement
- Coordinate with in-market partners and internal stakeholders to ensure campaigns are locally relevant and on-brief
- Work with translation teams to adapt and localise content where needed
- Lead marketing execution in support of the ONOS initiative in India
- Align campaigns with ONOS priorities and institutional outreach, working closely with regional colleagues and the portfolio development team
- Accelerator campaigns and growth
- Lead ideation and execution of accelerator campaigns to drive new and repeat submissions and to improve author engagement across priority markets
- Develop test-and-learn approaches with clear evaluation windows and measurable KPIs
- Develop author-facing content on Wiley.com to engage researchers with localised and translated content
- Support transformative agreement (TA) strategies through close collaboration with the OA marketing team
- Identify advertising placements across local media and work with agencies where needed to extend reach
- Emerging markets project support
- Support and provide input on strategic projects aimed at growing Wiley's presence in emerging markets, ensuring regional perspectives are embedded in business-wide initiatives
- Contribute market intelligence, landscape analysis, and campaign frameworks as needed
- Lead on the Early Career Researcher engagement project for target markets
- Reporting, content, and team alignment
- Manage the content calendar tool for Line to ensure close team alignment and effective audience targeting
- Use dashboards effectively to measure and report on all marketing activity consistently
- Work with the data and insights teams to inform local strategies and identify gaps and opportunities
- Provide recommendations on how to apply regional layers to author, editor, and reviewer surveys
- Collaborate with the brand and content marketing teams to develop regionally targeted content and consistent visuals across all campaigns and collateral
Required qualifications
- Degree in Marketing, Business, Communications, or related field
- Demonstrated success in a marketing role, with a track record of delivering high-performing, data-driven campaigns
- Proven ability to manage multiple priorities in a fast-moving environment and adapt quickly to changing requirements
- Experience running data-driven, objective-led campaigns across email, search, social, and local platforms
- Familiarity with messaging platforms such as Line, WeChat, or similar
- Strong project management skills - comfortable managing a busy workstream across global time zones
- Experience working with translation/localisation processes and adapting content for local markets
- Collaborative, proactive, and comfortable working remotely with international teams
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.
