At a Glance
- Tasks: Lead customer insights research and analytics to drive impactful decisions.
- Company: Join Wiley, a leader in science and education with a culture of innovation.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and career development.
- Why this job: Make a real difference by shaping customer understanding and driving strategic insights.
- Qualifications: Expertise in research methodologies and strong analytical skills required.
The predicted salary is between 58400 - 84333 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Wiley is making a serious, strategic investment in how it understands its customers - and this role is where that transformation begins. Reporting into the Director of Product & Content Marketing, Research, you'll be the lead research specialist embedded in Wiley's Research business unit - the expert voice that ensures decisions are grounded in rigorous, trustworthy customer insight. At the same time, you'll take ownership of key enterprise-wide programmes that give you reach and influence across the whole organisation. At its core, this is a senior research and analytics position for someone who cares deeply about the craft: designing studies that are rigorous and scalable, asking the right questions of the right audiences, and producing insight that Wiley can act on. You won't be working in isolation. This role forms part of a broader insights community at Wiley - a network of researchers and analysts across the business, including a senior manager role within the Research business unit - giving you both a support structure and the chance to help raise the bar for insight practice organisation-wide. For a researcher who wants genuine scope - deep specialism in one business combined with enterprise-wide impact - this is a rare opportunity to build something that matters.
Job Responsibilities:
- Research Design & Insight Frameworks
- Own the end-to-end customer experience research and analytics agenda i.e. defining what Wiley measures, how it measures it, and why, ensuring the foundations of customer understanding are robust, consistent, and scalable.
- Design the insight frameworks underpinning NPS, CX surveys, and all other customer experience research programmes by determining the right questions, the right audiences, and the right methodology.
- Lead ad hoc qualitative or quantitative customer experience research to support the insights narrative.
- Establish and maintain best practices that ensure rigour and consistency across all insight activity, setting the standard for how customer intelligence is produced across the organisation.
- Own the integrity of customer experience survey programmes over time - run actively managing response rates, maintaining survey quality, and ensuring data is reliable and comparable over time.
- Customer Understanding & Analysis
- Lead experience journey mapping and satisfaction analysis to identify key pain points, opportunities for growth, and shifts in customer sentiment over time.
- Commission, interpret, and synthesise insight from business unit teams and external vendors ensuring outputs are high quality, timely, and actionable.
- Platform & Vendor Stewardship
- Act as the primary strategic configurator of the Medallia platform — defining what it measures, what it reports, and how insight streams are prioritised and connected.
- Own the briefing, quality control, and output review of vendor relationships, ensuring commercial and methodological standards are consistently met and that vendor-generated insight is properly interrogated and synthesised. Stay ahead of emerging methodologies and technologies, incorporating innovation where it meaningfully strengthens the insight capability.
- Collaboration to Build the Right Foundations
- Work closely with UX, Customer Service, Sales Enablement, and Digital Marketing to ensure the insight infrastructure reflects the full customer picture and that all inputs are coherent and connected.
- Partner with the Senior Manager, Customer Listening, to ensure insight outputs are framed and packaged in a way that is ready to activate by providing the intelligence and analytical narrative that underpins their stakeholder communications.
- Engage with cross-functional partners not to drive cultural change, but to ensure the right inputs are feeding into the insight framework and that methodological standards are understood and respected.
Required Qualifications:
- A genuine obsession with getting insight right i.e. an unshakeable belief that the quality and rigour of customer intelligence is a commercial and strategic imperative, and a track record of building insight capabilities that organisations genuinely rely on.
- Deep expertise in qualitative and quantitative research methodologies, and the ability to design insight programmes from the ground up, commission the right external expertise, and maintain methodological standards across a complex, multi-vendor environment.
- Strong analytical skills i.e. be able to distil complex data into clear, trusted intelligence that is ready for others to act on, without needing to own the activation itself.
- Proven ability to manage the strategic configuration of insight platforms such as Medallia — understanding not just what the platform can do, but what it should do to serve the organisation's goals.
- Collaborative working style and the ability to build strong relationships with internal teams and vendor partners to ensure the foundations are solid, shared, and understood, while remaining focused on the integrity of the insight itself.
- Comfortable working as an expert contributor rather than a front-facing change leader, and finding satisfaction in producing intelligence that others will champion, rather than leading the cultural change agenda personally.
- Strong programme instincts when it comes to insight quality and able to anticipate where methodology or vendor delivery risks being compromised, with the confidence to push back when standards are at risk.
- A restless dissatisfaction with insight that isn't good enough i.e. always asking whether the right questions are being asked, whether the methodology is sound, and whether the intelligence being produced is truly fit for purpose.
- Experience working with or commissioning research agencies, with the ability to manage vendors effectively and hold them accountable for quality and delivery.
We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range: 58,400 GBP to 84,333 GBP
Senior Manager, Customer Insights in London employer: Wiley Publishing
Wiley Publishing is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those looking to make a meaningful impact in the publishing industry. With a strong emphasis on employee growth, you will have access to professional development opportunities and the chance to lead exciting marketing initiatives in a dynamic environment. Located in a vibrant area, our team enjoys a supportive atmosphere that encourages creativity and strategic thinking, making it an ideal place for passionate marketers to thrive.
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We think this is how you could land Senior Manager, Customer Insights in London
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We think you need these skills to ace Senior Manager, Customer Insights in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Wiley Publishing, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Wiley Publishing
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Wiley Publishing’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.