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- Tasks: Manage and optimise multi-channel paid campaigns to drive measurable results.
- Company: Join Wiley, a leader in transforming knowledge into impactful solutions.
- Benefits: Competitive salary, professional development, and a supportive team environment.
- Why this job: Be part of a dynamic marketing team and shape innovative paid media strategies.
- Qualifications: 2+ years experience in managing paid campaigns across various platforms.
- Other info: Enjoy flexible work arrangements and opportunities for career growth.
The predicted salary is between 30200 - 41267 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Join Wiley's growing global marketing team as a Paid Media Specialist, where you'll own the end-to-end management of multi-channel paid campaigns. This hands-on role is perfect for a results-driven marketer with 2+ years of experience who thrives on optimizing performance and delivering measurable ROI.
What You'll Do
- Campaign Ownership & Optimization
- Build, launch, and optimize PPC campaigns across essential platforms: Google Ads, Microsoft Ads, Meta and LinkedIn
- Manage and optimize budgets across multiple campaigns to maximize ROI and achieve CPA targets
- Drive continuous improvement through A/B testing of ad creative, audiences, bidding strategies, and landing pages
- Monitor performance daily to identify optimization opportunities and scale winning strategies
- Strategic Execution
- Create tailored targeting strategies for multi-product, multi-country campaigns across search and social platforms, adapting to diverse markets and audience
- Balance portfolio performance across awareness, lead generation, and conversion objectives
- Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals
- Translate industry trends into actionable campaign strategies
- Analytics & Reporting
- Analyse campaign performance using GA4, Adobe Analytics and platform-specific analytics tools
- Deliver regular performance reports highlighting key metrics (CTR, CPC, CPA, CVR, ROAS)
- Provide actionable post-campaign insights to inform future strategy
- Present findings and recommendations to stakeholders
What You Bring
- Must-Have Experience
- 2+ years hands-on experience managing paid campaigns across both:
- Paid Search: Google Ads and/or Microsoft Advertising
- Paid Social: Meta Ads Manager and LinkedIn Campaign Manager
- Proven track record of budget management and optimization at scale
- Proven analytical expertise using analytics platforms and Excel for performance reporting, data analysis, and campaign insights
- Campaign optimization expertise: A/B testing, bid management, audience targeting, and creative optimization
- Technical Skills
- Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential)
- Working knowledge of Google Ads and Microsoft Advertising (essential)
- Experience with GA4 or similar analytics platforms and conversion tracking setup
- Power BI or similar reporting tools (bonus)
- Personal Attributes
- Data-driven mindset with strong attention to detail
- Excellent time management - ability to juggle multiple campaigns and deadlines
- Strong communication skills for stakeholder reporting
- Passionate about staying current with platform updates and industry trends
- Self-motivated with the ability to work independently while collaborating with teams
What We Offer
- Join a high-performing Digital Marketing team, working directly with an experienced Senior Paid Media Manager who'll provide strategic guidance and mentorship
- Exposure to diverse B2C campaigns across multiple Wiley services and brands
- Professional development and mentorship to fill any knowledge gaps
- Be part of shaping Wiley's paid media strategy and approach
If you're a performance marketer who gets excited about optimizing campaigns, manages budgets effectively, thrives as a team player, and drives measurable results across search and social platforms, we want to hear from you.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.
When applying, please attach your resume/CV to be considered.
Salary Range: 30,200 GBP to 41,267 GBP
Paid Media Specialist in London employer: Wiley Publishing
Contact Detail:
Wiley Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Paid Media Specialist role. You never know who might have a lead or can refer you directly!
✨Tip Number 2
Prepare for interviews by practising common questions related to PPC campaigns and analytics. We recommend doing mock interviews with friends or using online resources to get comfortable talking about your experience and strategies.
✨Tip Number 3
Showcase your skills through a portfolio! Create case studies of past campaigns you've managed, highlighting your optimisation strategies and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Wiley and contributing to our mission.
We think you need these skills to ace Paid Media Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Media Specialist role. Highlight your experience with PPC campaigns, budget management, and analytics tools. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for paid media and how you’ve driven results in past roles. Let us know why you're excited about joining our team at StudySmarter.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any specific tools you've used, like GA4 or Excel. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Wiley Publishing
✨Know Your Platforms
Make sure you’re well-versed in Google Ads, Microsoft Advertising, Meta Ads Manager, and LinkedIn Campaign Manager. Brush up on the latest features and best practices for each platform, as you might be asked to discuss how you would optimise campaigns across these channels.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics tools like GA4 and Adobe Analytics. Be ready to share specific examples of how you've used data to drive campaign performance and what metrics you focus on to measure success.
✨Demonstrate Your Campaign Management Experience
Have a few case studies or examples ready that highlight your end-to-end management of paid media campaigns. Discuss how you’ve handled budget optimisation, A/B testing, and any challenges you faced along the way.
✨Stay Current with Industry Trends
Research recent trends in paid media and digital marketing. Being able to discuss how these trends could impact Wiley’s campaigns will show your passion for the field and your proactive approach to staying informed.