Account Based Marketing Specialist – Life Sciences in London

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

The Account Based Marketing Specialist will own account-based marketing programs that drive retention, expansion, and cross-sell/upsell revenue within Wiley's highest-value existing accounts across Life Sciences, Pharma, and Health verticals. This role is the execution engine for Wiley's ambition to access long buying cycles and complex stakeholder environments.

Key Responsibilities

• Account Strategy & Planning
  • Owns the ABM target account universe across Life Sciences — from initial TAM scoping down to a prioritized set of 40–50 critical accounts for one-to-one and one-to-few engagement.
  • Builds and maintains account scoring framework covering strategic fit, revenue opportunity, growth potential, and engagement signals — ensuring resources focus on accounts with highest expansion potential.
  • Maps full stakeholder landscape within each named account: economic buyers, influencers, end users, and new personas for cross-sell (e.g. CMOs, Chief Data/Insights Officers, Regulatory Affairs leaders).
  • Plans ABM programs 18–24 months ahead of anticipated decision or renewal cycles.
• Program Development & Execution
  • Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging, outreach sequences, and content.
  • Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates).
  • Builds always-on account engagement programs — replacing reactive, event-triggered outreach with sustained multi-channel presence across email, LinkedIn, direct outreach, events, and content.
  • Ensures all account communications maps explicitly to the account's known business priorities, messaging must be outcome-led (e.g. drug approval speed, trial cost reduction, research ROI).
  • Integrates events into ABM journeys as touchpoints — with pre/during/post event sequences.
• Sales Partnership & Commercial Alignment
  • Works in tight daily alignment with commercial sales team — attends pipeline reviews, contributes to account planning sessions, and co-owns account expansion targets.
  • Partners with business development and field sales on new business development opportunities within existing account relationships.
  • Champions ABM methodology and performance across both Marketing and Sales leadership — building understanding and buy-in for the long lead times ABM requires.
  • Provides regular account-level reporting to commercial leadership: engagement trends, pipeline influence, and expansion opportunity signals.
• Content & Messaging
  • Works closely with Content Marketing to brief and deploy account-specific content assets — including case studies, white papers, webinars, and executive engagement pieces.
  • Adapts Wiley's core commercial narratives (Applied Research Intelligence, Audience Solutions, COA) into account-specific messaging that speaks to individual account's strategic context.
  • Ensures content deployed in ABM programs shifts to business outcome framing — targeting buyer personas (CMOs, Chief Data Officers).
  • Identifies and fills content gaps per account: demo environments, case studies, and ROI evidence are currently missing for key verticals.
• Technology, Data & Measurement
  • Uses Salesforce as the primary account intelligence and activity tracking platform — segments by job title, domain, account intent, and engagement history.
  • Leverages tools for contact database expansion, persona identification, and intent signal monitoring within target accounts.
  • Tracks account engagement, marketing-influenced pipeline, and expansion revenue.
  • Monitors and reports account-level MQL progression, pipeline influence, and revenue attribution monthly.
  • Continuously refines account scoring and program approach based on performance data — building a scalable framework.

Qualifications

• Bachelor’s degree in marketing, Business, or related fields.
• 5+ years B2B marketing experience, with minimum 3 years dedicated ABM experience in a complex, long-cycle sales environment — data/analytics, SaaS, or professional services strongly preferred.
• Demonstrable experience running one-to-one ABM programs for accounts with $1M+ revenue potential — not just one-to-many account-based advertising.
• Proven track record of engaging C-suite and senior commercial buyers, not just practitioner-level contacts.
• Experience working alongside a commercially focused sales team with joint pipeline accountability.
• Proficient in: Salesforce (required), ZoomInfo or equivalent intent data platform, LinkedIn Campaign Manager, Power BI, marketing automation (Marketo/HubSpot equivalent).

Skills

• Strategic account intelligence — able to research, map, and interpret an account's business priorities, buying structure, and decision timeline; does not rely on generic persona profiles.
• Long-cycle patience with short-cycle urgency — understands balance between decisions that can take 2–3 years to mature, but drives daily commercial momentum within that arc.
• Commercial acumen — connects ABM activity directly to pipeline and revenue; can discuss expansion targets, deal size, and conversion rates fluently with sales team.
• Outcome-based copywriting — writes executive-level account communications, prospecting emails, and content briefs focused on business outcomes, not product features.
• Cross-functional influence — able to align Sales, Content Marketing, Product Marketing, Events, and Revenue Ops around a shared account plan without direct authority.
• Data-driven iteration — adapts program approach based on engagement signals and pipeline data; does not run the same program repeatedly without optimization.
• AI tool literacy — adopts AI tools for account research, personalization, and content adaptation.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range: 44,800 GBP to 64,133 GBP