At a Glance
- Tasks: Manage and optimise multi-channel paid campaigns to drive measurable results.
- Company: Join Wiley, a leader in transforming knowledge into impactful discoveries.
- Benefits: Competitive salary, professional development, and a supportive work culture.
- Other info: Enjoy flexible work hours and a focus on continuous learning.
- Why this job: Be part of a dynamic team shaping innovative marketing strategies.
- Qualifications: 2+ years in paid media with strong analytical and optimisation skills.
The predicted salary is between 30200 - 41267 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
The Opportunity
Join Wiley's growing global marketing team as a Paid Media Specialist, where you'll own the end-to-end management of multi-channel paid campaigns. This hands-on role is perfect for a results-driven marketer with 2+ years of experience who thrives on optimizing performance and delivering measurable ROI.
What You'll Do
- Campaign Ownership & Optimization
- Build, launch, and optimize PPC campaigns across essential platforms: Google Ads, Microsoft Ads, Meta and LinkedIn
- Manage and optimize budgets across multiple campaigns to maximize ROI and achieve CPA targets
- Drive continuous improvement through A/B testing of ad creative, audiences, bidding strategies, and landing pages
- Monitor performance daily to identify optimization opportunities and scale winning strategies
- Strategic Execution
- Create tailored targeting strategies for multi-product, multi-country campaigns across search and social platforms, adapting to diverse markets and audience
- Balance portfolio performance across awareness, lead generation, and conversion objectives
- Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals
- Translate industry trends into actionable campaign strategies
- Analytics & Reporting
- Analyse campaign performance using GA4, Adobe Analytics and platform-specific analytics tools
- Deliver regular performance reports highlighting key metrics (CTR, CPC, CPA, CVR, ROAS)
- Provide actionable post-campaign insights to inform future strategy
- Present findings and recommendations to stakeholders
What You Bring
- Must-Have Experience
- 2+ years hands-on experience managing paid campaigns across both:
- Paid Search: Google Ads and/or Microsoft Advertising
- Paid Social: Meta Ads Manager and LinkedIn Campaign Manager
- Proven track record of budget management and optimization at scale
- Proven analytical expertise using analytics platforms and Excel for performance reporting, data analysis, and campaign insights
- Campaign optimization expertise: A/B testing, bid management, audience targeting, and creative optimization
- Technical Skills
- Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential)
- Working knowledge of Google Ads and Microsoft Advertising (essential)
- Experience with GA4 or similar analytics platforms and conversion tracking setup
- Power BI or similar reporting tools (bonus)
- Personal Attributes
- Data-driven mindset with strong attention to detail
- Excellent time management - ability to juggle multiple campaigns and deadlines
- Strong communication skills for stakeholder reporting
- Passionate about staying current with platform updates and industry trends
- Self-motivated with the ability to work independently while collaborating with teams
What We Offer
- Join a high-performing Digital Marketing team, working directly with an experienced Senior Paid Media Manager who'll provide strategic guidance and mentorship
- Exposure to diverse B2C campaigns across multiple Wiley services and brands
- Professional development and mentorship to fill any knowledge gaps
- Be part of shaping Wiley's paid media strategy and approach
Ready to Make an Impact?
If you're a performance marketer who gets excited about optimizing campaigns, manages budgets effectively, thrives as a team player, and drives measurable results across search and social platforms, we want to hear from you.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.
When applying, please attach your resume/CV to be considered.
Paid Media Specialist in London employer: Wiley Global Technology
Wiley is an exceptional employer that fosters a culture of innovation and collaboration, where your contributions directly impact the future of science and education. Located in the vibrant Fitzroy Square, London, we offer a supportive environment with professional development opportunities, flexible work arrangements, and a commitment to employee well-being. Join our high-performing Digital Marketing team and be part of shaping our paid media strategy while enjoying a diverse range of benefits and a strong focus on continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best campaigns. This is your chance to demonstrate your expertise in PPC and analytics, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their marketing strategies, and come armed with questions. Show them you're not just interested in the role but also in how you can contribute to their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Wiley.
We think you need these skills to ace Paid Media Specialist in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for paid media shine through! We want to see how excited you are about optimising campaigns and driving results. Share specific examples of your past successes to really make your application pop.
Tailor Your CV:Make sure your CV is tailored to the Paid Media Specialist role. Highlight your experience with Google Ads, Meta Ads Manager, and any other relevant platforms. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Data-Driven:Since this role is all about analytics, include any data-driven achievements in your application. Talk about how you've used analytics tools to optimise campaigns and improve ROI. We appreciate candidates who can back up their claims with numbers!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Wiley Global Technology
✨Know Your Platforms
Make sure you’re well-versed in Google Ads, Microsoft Ads, Meta, and LinkedIn. Brush up on the latest features and best practices for each platform, as this will show your enthusiasm and expertise during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used analytics tools like GA4 or Adobe Analytics in past campaigns. Be ready to share specific examples of how your data-driven decisions led to improved campaign performance.
✨Demonstrate Campaign Success
Bring concrete examples of successful campaigns you've managed. Highlight your budget management skills and any A/B testing strategies you implemented that resulted in measurable ROI.
✨Align with Company Values
Familiarise yourself with Wiley's mission and values. Be prepared to discuss how your personal drive for impact and innovation aligns with their culture, showing that you’re not just a fit for the role but also for the company.
