Digital Marketing Manager in London

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role: We are looking for a data-driven and creative Digital Marketing Manager to develop and manage integrated marketing programs spanning both researcher and author audiences. This role sits at the intersection of author marketing and researcher-focused product campaigns, driving awareness, demand, and engagement across Wiley's portfolio of researcher tools and 1,870 journals. You will lead multi-channel digital campaign strategy and execution, with a strong emphasis on automation, personalisation, and performance optimisation. We're looking for someone who thinks digital-first, leads with data, and brings a genuine curiosity about understanding researchers and authors at every stage of their journey. You'll be a valued partner to our Web Marketing, Marketing Automation, and Advertising, Social & Paid Media teams, as well as our Product and Editorial stakeholders.

Job Responsibilities:

• Design and execute integrated multi-channel digital campaigns targeting researcher and author audiences – spanning awareness and lead generation through to nurture, conversion, and retention.
• Lead campaign strategy and copy/asset development for author marketing programs, driving journal article submissions across Wiley's journal portfolio.
• Develop and manage researcher-focused campaigns promoting corporate products, with clear goals around product awareness, sign-up, and active usage.
• Define the audience data and behavioural signals needed to power effective campaigns – working across data, technology, and insights teams to ensure the right information is captured and accessible, and proactively identifying new ways data can be used to deepen engagement with researcher and author audiences.
• Partner with Marketing Automation specialists to build and optimise automated nurture programmes, ensuring campaigns are efficient, scalable, and continuously improving.
• Collaborate with Performance Insights teams to monitor, report on, and act on campaign data – testing new approaches, iterating on messaging, and making evidence-based optimisation decisions.
• Identify and evaluate new digital partnership and promotion opportunities, developing business cases and investment proposals with clear cost/benefit analysis.

Required Qualifications:

• Bachelor’s degree in any discipline. Additional certifications in Digital Marketing, Data Analytics, or SEO/SEM are a plus.
• 3+ years of experience in marketing with proven experience building and scaling multi-channel digital marketing campaigns, using platforms such as Google Analytics, Google Ads, Microsoft Advertising, and LinkedIn to drive awareness, acquisition, and engagement.
• Strong analytical mindset, with the ability to leverage performance data, audience insights, and tools like Power BI to inform strategy, optimize campaigns, and generate actionable insights.
• Ability to translate complex products or research-driven propositions into clear, compelling messaging across email, web, paid, and social channels, with strong written and verbal communication skills.
• Demonstrated success collaborating with cross-functional, global stakeholders (e.g., product, editorial, technology, and marketing) to align priorities and deliver integrated, high-impact campaigns.

Preferred Qualifications:

• Experience working within academic publishing, scholarly communication, or a related scientific/technical field.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range: 43,000 GBP to 61,533 GBP