Marketing Manager

At Wildsmith we create clinically proven, science-based products and experiences to transform skin health and wellbeing - made responsibly and by a community of restless experimenters – without compromise. Launched in 2018, this is an opportunity to join a young business as it enters an exciting period of international and domestic growth. Our vision is to be the reference in responsible skin health and wellbeing and we are committed to taking an active part in creating a more just, equitable and sustainable world – today we positively impact 14 out of the 17 UN sustainable development goals and are working with Future Plus to develop a three year sustainability roadmap focussed on Climate, Diversity and Inclusion, Social, Economic and Environmental measures.

Created by many hands, minds and ideas Wildsmith is made up of brilliant people. Each unique and each valued for the differences they bring to the table. And as our team grows we are committed to maintaining equal opportunities across our recruitment – prohibiting discrimination based on age, gender, race, sexual orientation, religion or any other protected characteristics as identified in the Equality Act of 2010. If you are contacted to be part of our recruitment process and require any assistance to support your interview attendance, please let us know.

JOB SCOPE

As Marketing Manager, you will be responsible for helping to develop and execute the day-to-day execution of the global marketing and communication plans across all channels, managing strategic relationships within the business group and agency partners. In partnership with the digital and business development teams you will help ensure the consistent implementation of the Wildsmith brand globally, across all marketing channels – playing a key role in building the brand’s storytelling and visual identity.

• Marketing & Communications Calendar: Support the development and implementation of the Marketing & Communications calendar, including seasonal campaign planning, partnership activation, in-store activation, visual merchandising, and PR. Work closely with business development teams to integrate wellbeing partner and retail initiatives into the overall marketing calendar (e.g., GWPs, launches).
• Partnership Programme: Develop and execute collaborative campaigns with wellbeing and retail partners across social media, newsletters, and dedicated website pages. Ideate and execute third-party brand partnerships for events, database growth, and social media engagement.
• Business Development Team Support: Support business development teams with updates on new product development and marketing initiatives. Work with the business development teams to maximise cross-marketing opportunities and ensure timely delivery of assets (such as sell-in and launch materials) in line with retail timelines. Work with wellbeing property marketing teams to ideate and execute opening activations.
• Content Creation: Collaborate with partners, internal teams and freelance content creators to deliver brand assets (such as press releases and newsletters) across all marketing channels.
• Brand Representation: Act as a brand ambassador at consumer and trade events, ensuring all touchpoints align with the creative vision. Liaise with brand experts to leverage opportunities via own and partner channels, including briefing and executing press and retailer events.
• Performance Monitoring: Conduct monthly marketing reporting to the business. Review competitor activity and skincare landscape regularly, reporting insights to the business.
• Internal Collaboration: Forge partnerships with internal stakeholders across Wildsmith’s partner companies. Support Wildsmith’s sustainability commitments, including ongoing work with Future Plus to improve ESG impact across climate, diversity, inclusion, social, economic, and environmental areas.

EXPERIENCE

Have at least five years’ marketing experience in a similar role, ideally within the beauty and lifestyle industry but with a passion for marketing that shines through. Be collaborative and enjoy working in an entrepreneurial environment as part of a small team; is happy to receive direction but also confident to present ideas and concepts to team members. Have outstanding attention to detail and a keen eye for sharp design, maintaining high standards at all times. Be a brand ambassador and brand guardian by ensuring that all touch points are protected and in line with the overall creative vision. Be curious; continually broadening knowledge by keeping up to date with industry innovations and our competitor activity. Be nimble and flexible in order to adapt to changing briefs.