At a Glance
- Tasks: Lead media strategies to promote wetlands and inspire action for conservation.
- Company: Join WWT, the UK's leading wetland charity dedicated to restoring ecosystems.
- Benefits: Enjoy 33 days annual leave, hybrid working, and a supportive team environment.
- Other info: Flexible working with opportunities to travel to stunning wetland sites.
- Why this job: Make a real impact in the fight against climate change through powerful storytelling.
- Qualifications: Proven media experience, strong writing skills, and a passion for environmental issues.
The predicted salary is between 30000 - 40000 £ per year.
Are you passionate about speaking up for nature? Do you have the skills and creativity to help us bring to life WWT’s ground-breaking research and on-the-ground conservation projects? From restoring nature and providing homes for wildlife to protecting communities from the devastating impact of flooding, wetlands are a powerful weapon in the fight against the climate crisis. We’re looking for an experienced Media Manager who can secure impactful media coverage that tells the story of wetlands and inspires the public to take action to protect and restore them.
The Media Manager will have the opportunity to shape strategic media and PR activity across the organisation; engaging in the national conversation on wetlands, particularly in the context of the climate and nature crises. At a regional and local level, this role will support local Marketing teams to tell the stories of our 10 incredible wetland sites to their engaged membership and visitor base. This role is core to strengthening our reputation and building our profile as the UK’s wetland charity and making sure our messages reach diverse audiences.
This is an exciting time to join WWT. Wetlands are being brought into the wider conversation around nature, but there’s still a long way to go. By helping us secure meaningful, high-profile media coverage with trusted journalists and media outlets, you could help us show people the true value of these precious habitats.
About You
- We are seeking an individual with significant experience of planning and delivering strategic media activity across digital, broadcast and print platforms.
- Experienced working in a busy Press Office environment, usually to tight deadlines.
- Able to identify communications and reputational risks, with the confidence to put forward considered mitigation plans for both proactive and reactive situations.
- Confident writing for multiple channels to engage a range of target audiences.
- With a track record of hands-on media expertise; managing reactive enquiries, writing position statements, drafting press releases, arranging interviews and spotting opportunities within the news agenda.
- Comfortable briefing senior leaders as spokespeople for interviews and responding to tricky issues.
- With a solid understanding of current news agenda, environmental issues and knowledge of media structures.
- Looking for an opportunity to shape the narrative around wetlands in nature and environment press.
We are based at WWT Slimbridge, Gloucestershire, but support hybrid working with an expectation for team members to be in Slimbridge at least once a week. This role will work closely with the media, in a landscape that moves quickly and requires flexibility, so there may also be some occasional travel to our other 10 wetland sites.
About Us
We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case. Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar. Whatever you do here, you’ll be helping to restore wetlands and unlock their power.
Why you’ll love working at WWT
- Wake up every day knowing your work is helping to restore wetlands, and our world.
- Be surrounded and inspired by our team of passionate, dedicated people.
- 33 days annual leave (which goes up to 38 days after 5 years of service).
Media Manager employer: Wildfowl and Wetlands Trust
At WWT, we pride ourselves on being an exceptional employer, offering a unique opportunity to work in a role that directly contributes to the restoration of vital wetland ecosystems. Our supportive work culture fosters collaboration and personal growth, with generous benefits such as 33 days of annual leave, free entry to all our wetland centres, and a contributory pension scheme. Join us in making a meaningful impact while enjoying a fulfilling career in hospitality and events management.
Contact Details:
Wildfowl and Wetlands Trust Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Media Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Wildfowl and Wetlands Trust. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Wildfowl and Wetlands Trust, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Wildfowl and Wetlands Trust inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Media Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Wildfowl and Wetlands Trust. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Wildfowl and Wetlands Trust.
How to prepare for a job interview at Wildfowl and Wetlands Trust
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
