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- Tasks: Lead digital marketing strategies to attract visitors and support membership growth.
- Company: Join WWT, a charity dedicated to restoring wetlands and wildlife.
- Benefits: Enjoy 33 days of annual leave, free entry to wetland centres, and a contributory pension scheme.
- Why this job: Make a real impact on nature while working with a passionate team.
- Qualifications: Proven experience in digital marketing with strong strategic and analytical skills.
- Other info: Hybrid working available; work at Slimbridge Wetland Centre two days a week.
The predicted salary is between 30000 - 38000 £ per year.
Digital Marketing Manager
Location: Slimbridge Wetland Centre with the opportunity for hybrid working
Salary: £34,405 per annum
Contract: Permanent
Hours: Full Time
About The Role
Be part of something extraordinary.
At WWT, the charity for wetlands and wildlife, we’re on a mission to restore wetlands and unlock their power to benefit nature, people, and the planet. Join our passionate team and play a pivotal role in increasing awareness and engagement with our exciting new brand. Your expertise in digital marketing will help us connect with audiences and drive meaningful change.
The Role
As Digital Marketing Manager , you’ll develop and deliver a dynamic digital marketing strategy to attract first-time visitors to WWT sites and support membership recruitment and retention, particularly post-visit. Your work will directly support WWT’s mission of raising awareness about the importance of wetlands.
In this role, you will:
- Drive Impactful Campaigns: Develop and manage ‘paid for’ digital marketing campaigns with clear ROI metrics, helping us reach and engage key audiences.
- Lead with Strategy: Oversee digital marketing activities across WWT sites, ensuring consistent and compelling messaging that drives results.
- Collaborate Across Teams: Work closely with social media, brand, marketing, supporter engagement, and digital and data teams to align strategies and maximise impact.
- Evaluate & Optimise: Monitor campaign performance, providing analysis and recommendations for continuous improvement.
The role is a permanent full time position and will be base at Slimbridge Wetland Centre with the opportunity for hybrid working. This role would be expected to work at Slimbridge 2 days a week.
About You
We’re looking for a strategic digital marketer with a proven track record of delivering results.
The ideal candidate will:
- Develop and Deliver Strategy: Create and implement a bold, results-driven digital marketing strategy to drive first-time visitors to WWT wetland sites.
- Collaborate with Stakeholders: Advise on and work with relevant third parties to deliver the digital marketing aspects of visitor, profile, and engagement campaigns. You’ll work closely with the FMC and Operations Senior Leadership Teams to achieve campaign objectives.
- Drive E-Commerce Growth: Play a key role in developing WWT’s e-commerce strategy , ensuring marketing delivery aligns with WWT’s trading priorities while balancing other financial asks across the supporter journey.
- Lead Email Marketing: Oversee and develop WWT’s email marketing plan to serve new and existing supporters. You’ll ensure emails build engagement from data capture through to conversion and retention, maximising supporter relationships.
- Leverage Data & Insights: Lead on identifying trends in digital marketing , contextualising them for WWT to improve performance against objectives. This will include:
With excellent organisational skills, a strategic mindset, and strong technical expertise, you’ll thrive in managing multi-faceted digital campaigns and finding innovative ways to deliver exceptional results.
About Us
We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.
Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.
Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?
Why you’ll love working at WWT
- Wake up every day knowing your work is helping to restore wetlands, and our world
- Be surrounded and inspired by our team of passionate, dedicated people
- 33 days annual leave (which goes up to 38 days after 5 years of service) – this includes bank holidays and you have flexibility to take those days whenever you want
- Free entry to all our wetland centres, including your family
- Free car parking and secure bike storage areas
- Colleague discount on shopping and memberships
- Cycle to work scheme
- Contributory pension scheme
- Life Assurance of three times your salary, for peace of mind for your loved ones
- Independent personal, workplace and financial advice from Care first
Closing date: 13th January 2025
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
WWT is an equal opportunities employer and all applications will be considered solely on merit.
No agencies please.
Digital Marketing Manager employer: Wildfowl and Wetlands Trust
Contact Detail:
Wildfowl and Wetlands Trust Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with WWT's mission and values. Understanding their commitment to restoring wetlands will help you align your digital marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in developing impactful digital marketing campaigns. Be ready to discuss specific examples where you've driven engagement and achieved clear ROI metrics, as this is crucial for the role.
✨Tip Number 3
Highlight your collaborative skills. Since the role involves working closely with various teams, be prepared to share instances where you've successfully partnered with others to achieve common objectives.
✨Tip Number 4
Demonstrate your analytical abilities by discussing how you've used data and insights to optimize marketing campaigns in the past. This will show that you can evaluate performance and make informed recommendations for improvement.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Understand the Mission: Before applying, take some time to understand WWT's mission and values. Highlight how your digital marketing experience aligns with their goal of restoring wetlands and engaging audiences.
Tailor Your CV: Customize your CV to emphasize your strategic digital marketing skills and any relevant experience in campaign management, e-commerce growth, and email marketing. Use metrics to showcase your past successes.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for environmental conservation and how you can contribute to WWT’s objectives. Be specific about your ideas for impactful campaigns.
Showcase Collaboration Skills: In your application, provide examples of how you've successfully collaborated with different teams in previous roles. This is crucial as the role requires working closely with various departments to maximize impact.
How to prepare for a job interview at Wildfowl and Wetlands Trust
✨Show Your Passion for Wetlands
Make sure to express your enthusiasm for wetlands and wildlife during the interview. Share any personal experiences or projects that demonstrate your commitment to environmental causes, as this aligns with WWT's mission.
✨Highlight Your Digital Marketing Successes
Prepare specific examples of successful digital marketing campaigns you've managed in the past. Focus on metrics like ROI, engagement rates, and how your strategies led to increased visitor numbers or membership retention.
✨Demonstrate Collaborative Skills
Since the role requires collaboration across various teams, be ready to discuss how you've effectively worked with different stakeholders in previous roles. Highlight your communication skills and ability to align diverse teams towards common goals.
✨Be Data-Driven
WWT values data insights for improving performance. Prepare to discuss how you've used data analytics to inform your marketing strategies and optimize campaign performance. Show that you can leverage data to drive impactful decisions.
