Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead EMEA sales, source new opportunities, and expand agency relationships.
- Company: Join Wildfire, the leading brand engagement solution for Discord communities.
- Benefits: Remote-first work, training, and development opportunities.
- Why this job: Shape the future of a fast-growing startup and make a real impact.
- Qualifications: 8-10+ years in sales, strong agency relationships, and gaming experience.
- Other info: Autonomous role with excellent growth potential in a dynamic environment.
The predicted salary is between 72000 - 108000 £ per year.
Location: London
Reports to: SVP of Sales
About Wildfire
Wildfire is the leading brand engagement solution for Discord communities – the place where Gen Z lives, plays, and connects. We build campaigns that combine:
- The scale and reporting of media
- The authenticity of influencer marketing
- Community-first creative
- Proprietary insight and analytics
- Clear commercial outcomes, with average brand lift between 11–50%
We’re small, fast, and growing aggressively. If you want to shape the client org of a high-momentum startup and build something that scales, this is the moment to join.
The role
We’re hiring a Commercial Director, EMEA to lead sales across EMEA and own agency-driven revenue from teams located outside the US. This is a senior, revenue-owning sales role. You will be responsible for sourcing, pitching, negotiating and closing new business, while expanding existing agency relationships into new teams, regions and budget lines, focusing on London agencies for non-endemic brands and game developers across the world outside the US. While you will take ownership of existing agency relationships, success in this role is measured by new revenue generated and expanded spend, not account servicing. You will report into our SVP of Sales (based in Chicago), work closely with our US-based sales team on global accounts, and spend one day per week in the London office working directly with the CEO, who will be available to support on key pitches and strategic deals where it adds value, but this role is designed to be autonomous.
What you’ll be responsible for
- Leading EMEA sales
- Own and deliver an annual sales target
- Lead all agency-driven sales activity across EMEA and any other non-US regions where relevant
- Drive net-new revenue through existing and new media agency relationships
- Build a predictable, repeatable EMEA sales pipeline to grow out your own team
New business & expansion sales
- Proactively source new opportunities: this is not an inbound or servicing role
- Expand existing agency relationships by selling into:
- Additional planning and activation teams
- New markets and regions
- New categories and briefs
Senior agency selling
- Build multi-threaded relationships with planners, strategists, investment teams and budget holders
- Navigate complex agency structures to unlock meaningful spend
- Position Wildfire as a strategic gaming partner, not a tactical media line
- Close six-figure+ campaign budgets and longer-term partnerships
Deal ownership & execution
- Own the full sales cycle: prospecting, discovery, pitch, negotiation and close
- Maintain a clean, credible pipeline and accurate forecasts
- Lead commercial negotiations, pricing and deal structures in collaboration with leadership
- Work closely with campaigns and strategy teams to ensure scalable, high-quality delivery
Who you are
- A senior sales operator with fantastic agency relationships in London and EMEA
- Deeply experienced selling branded content and/or other non-programmatic solutions into media agencies, ideally within gaming or gaming-adjacent categories
- Comfortable leading senior agency conversations independently
- Commercially sharp, outcome-driven and highly autonomous
- Remote-first and able to hand over campaigns to be fulfilled exhaustively through documentation and following process
- Energised by building revenue and expanding opportunity within a fast-growing company
- We will likely already know you or have a high number of mutuals given your respect and status in the industry
Experience we’re looking for
- 8-10+ years in sales roles within gaming, digital media or creator economy
- Gaming & startup experience a must
- Proven track record of new business generation and account expansion
- Strong understanding of agency planning, buying and investment structures
- International agency experience across EMEA (and ideally global accounts)
- Familiarity with fast sales cycles - ability to close business in 3 months
- Some working knowledge of Discord
- Ability to sell to gaming endemics and non-endemics.
Work From Home Training & Development
Commercial Director, EMEA employer: wildfire
Contact Detail:
wildfire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Commercial Director gig.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your success in agency-driven sales. This will help you stand out when pitching to potential employers.
✨Tip Number 3
Practice your pitch! Whether it’s for an interview or a networking event, being able to clearly articulate your value and experience is key. Rehearse with friends or in front of a mirror.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. Don’t miss out on the chance to join a fast-growing startup and make a real impact.
We think you need these skills to ace Commercial Director, EMEA
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! We want to see how your experience aligns with our mission at Wildfire and how you can bring that passion to the role.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Commercial Director position. Highlight your relevant agency relationships and sales achievements in the gaming sector to grab our attention!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. This helps us see why you’re the perfect fit for the role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Wildfire.
How to prepare for a job interview at wildfire
✨Know Your Stuff
Before the interview, dive deep into Wildfire's brand engagement solutions and their impact on Discord communities. Familiarise yourself with their campaigns and how they achieve impressive brand lift. This knowledge will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Network
As a Commercial Director, agency relationships are key. Be ready to discuss your existing connections in London and EMEA, and how you can leverage them for new business opportunities. Highlight specific examples of how you've successfully navigated complex agency structures in the past.
✨Demonstrate Your Sales Savvy
Prepare to talk about your sales strategy and how you plan to build a predictable pipeline. Share your approach to sourcing new opportunities and converting test campaigns into long-term partnerships. Use metrics from your previous roles to illustrate your success in driving revenue.
✨Be Ready for Strategic Conversations
Expect to engage in discussions about positioning Wildfire as a strategic partner. Prepare to articulate how you would lead senior agency conversations and close six-figure campaign budgets. Think about how you can align Wildfire’s offerings with the needs of potential clients in the gaming sector.
