Commercial Director, EMEA in London

About Wildfire

Wildfire is the leading brand engagement solution for Discord communities – the place where Gen Z lives, plays, and connects. We combine scale, reporting, authenticity, community‐first creative, proprietary insight, and clear commercial outcomes, with average brand lift between 11–50%.

The role

We are hiring a Commercial Director, EMEA to lead sales across EMEA and own agency‐driven revenue from teams located outside the US. This senior, revenue‐owning sales role requires sourcing, pitching, negotiating and closing new business, while expanding existing agency relationships into new teams, regions and budget lines, focusing on London agencies for non‐endemic brands and game developers worldwide outside the US. Success is measured by new revenue generated and expanded spend, not account servicing.

You will report into our SVP of Sales (based in Chicago) and work closely with the US‐based sales team on global accounts. Spend one day per week in the London office working directly with the CEO. The role is autonomous.

What you’ll be responsible for

• Own and deliver an annual sales target.
• Lead all agency‐driven sales activity across EMEA and any other non‐US regions where relevant.
• Drive net‐new revenue through existing and new media agency relationships.
• Build a predictable, repeatable EMEA sales pipeline to grow out your own team.
• Proactively source new opportunities – this is not an inbound or servicing role.
• Expand existing agency relationships by selling into additional planning and activation teams, new markets and regions, and new categories and briefs.
• Build multi‐threaded relationships with planners, strategists, investment teams and budget holders.
• Navigate complex agency structures to unlock meaningful spend.
• Position Wildfire as a strategic gaming partner, not a tactical media line.
• Close six‐figure+ campaign budgets and longer‐term partnerships.
• Own the full sales cycle: prospecting, discovery, pitch, negotiation and close.
• Maintain a clean, credible pipeline and accurate forecasts.
• Lead commercial negotiations, pricing and deal structures in collaboration with leadership.
• Work closely with campaigns and strategy teams to ensure scalable, high‐quality delivery.

Requirements

Who you are

• A senior sales operator with fantastic agency relationships in London and EMEA.
• Deeply experienced selling branded content and/or other non‐programmatic solutions into media agencies, ideally within gaming or gaming‐adjacent categories.
• Comfortable leading senior agency conversations independently.
• Commercially sharp, outcome‐driven and highly autonomous.
• Remote‐first and able to hand over campaigns to be fulfilled exhaustively through documentation and following process.
• Energised by building revenue and expanding opportunity within a fast‐growing company.

Experience we’re looking for

• 8–10+ years in sales roles within gaming, digital media or creator economy.
• Gaming & startup experience a must.
• Proven track record of new business generation and account expansion.
• Strong understanding of agency planning, buying and investment structures.
• International agency experience across EMEA (and ideally global accounts).
• Familiarity with fast sales cycles – ability to close business in 3 months.
• Some working knowledge of Discord.
• Ability to sell to gaming endemics and non‐endemics.

Benefits

• Work From Home.
• Training & Development.