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For Companies At a Glance
- Tasks: Lead sales across EMEA, driving new revenue and expanding agency relationships.
- Company: Join Wildfire, the top brand engagement solution for Discord communities.
- Benefits: Enjoy remote work, training, and development opportunities.
- Why this job: Make a real impact in the gaming industry with a fast-growing company.
- Qualifications: 8-10+ years in sales, strong agency relationships, and gaming experience required.
- Other info: Autonomous role with excellent career growth potential.
The predicted salary is between 72000 - 108000 ÂŁ per year.
About Wildfire
Wildfire is the leading brand engagement solution for Discord communities – the place where Gen Z lives, plays, and connects. We combine scale, reporting, authenticity, community‑first creative, proprietary insight, and clear commercial outcomes, with average brand lift between 11–50%.
The role
We’re hiring a Commercial Director, EMEA to lead sales across EMEA and own agency‑driven revenue from teams located outside the US. This senior, revenue‑owning sales role requires sourcing, pitching, negotiating and closing new business, while expanding existing agency relationships into new teams, regions and budget lines, focusing on London agencies for non‑endemic brands and game developers worldwide outside the US. Success is measured by new revenue generated and expanded spend, not account servicing.
You will report into our SVP of Sales (based in Chicago) and work closely with the US‑based sales team on global accounts. Spend one day per week in the London office working directly with the CEO. The role is autonomous.
What you’ll be responsible for
- Own and deliver an annual sales target.
- Lead all agency‑driven sales activity across EMEA and any other non‑US regions where relevant.
- Drive net‑new revenue through existing and new media agency relationships.
- Build a predictable, repeatable EMEA sales pipeline to grow out your own team.
- Proactively source new opportunities – this is not an inbound or servicing role.
- Expand existing agency relationships by selling into additional planning and activation teams, new markets and regions, and new categories and briefs.
- Build multi‑threaded relationships with planners, strategists, investment teams and budget holders.
- Navigate complex agency structures to unlock meaningful spend.
- Position Wildfire as a strategic gaming partner, not a tactical media line.
- Close six‑figure+ campaign budgets and longer‑term partnerships.
- Own the full sales cycle: prospecting, discovery, pitch, negotiation and close.
- Maintain a clean, credible pipeline and accurate forecasts.
- Lead commercial negotiations, pricing and deal structures in collaboration with leadership.
- Work closely with campaigns and strategy teams to ensure scalable, high‑quality delivery.
Requirements
Who you are
- A senior sales operator with fantastic agency relationships in London and EMEA.
- Deeply experienced selling branded content and/or other non‑programmatic solutions into media agencies, ideally within gaming or gaming‑adjacent categories.
- Comfortable leading senior agency conversations independently.
- Commercially sharp, outcome‑driven and highly autonomous.
- Remote‑first and able to hand over campaigns to be fulfilled exhaustively through documentation and following process.
- Energised by building revenue and expanding opportunity within a fast‑growing company.
Experience we’re looking for
- 8‑10+ years in sales roles within gaming, digital media or creator economy.
- Gaming & startup experience a must.
- Proven track record of new business generation and account expansion.
- Strong understanding of agency planning, buying and investment structures.
- International agency experience across EMEA (and ideally global accounts).
- Familiarity with fast sales cycles – ability to close business in 3 months.
- Some working knowledge of Discord.
- Ability to sell to gaming endemics and non‑endemics.
Benefits
- Work From Home.
- Training & Development.
Commercial Director, EMEA employer: Wildfire Media
Contact Detail:
Wildfire Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those in London agencies. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections you make, the better your chances of landing that Commercial Director role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or agency contacts, share your insights about the gaming industry and how you can drive revenue. Be ready to discuss your past successes and how you can replicate them at Wildfire.
✨Tip Number 3
Prepare for those tough questions! You’ll need to demonstrate your understanding of agency structures and how to navigate them. Think about scenarios where you've successfully closed deals and be ready to share those stories during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining Wildfire and being part of our exciting journey in the gaming space.
We think you need these skills to ace Commercial Director, EMEA
Some tips for your application 🫡
Show Your Sales Savvy: When you're writing your application, make sure to highlight your sales experience, especially in the gaming or digital media sectors. We want to see how you've driven revenue and built relationships with agencies, so don’t hold back on those success stories!
Tailor Your Approach: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Commercial Director role. We love seeing candidates who understand our mission and can articulate how they fit into it.
Be Authentic: We value authenticity, so let your personality shine through in your written application. Share your passion for gaming and how you connect with communities, especially on platforms like Discord. This is your chance to stand out!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Wildfire Media
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your ability to drive revenue. Be prepared to discuss specific sales figures from your previous roles, including how you achieved targets and expanded accounts. This shows you're outcome-driven and understand the importance of measurable success.
✨Master the Agency Landscape
Familiarise yourself with the agency structures in London and EMEA. Research key players and their recent campaigns, especially in gaming or related sectors. This knowledge will help you navigate conversations and position Wildfire as a strategic partner effectively.
✨Showcase Your Autonomy
This role is highly autonomous, so be ready to share examples of how you've successfully led sales initiatives independently. Highlight your experience in sourcing new opportunities and closing deals without relying on inbound leads or account servicing.
✨Engage with the Gaming Community
Since Wildfire operates within the gaming space, it’s crucial to show your passion and understanding of the gaming community. Discuss any relevant experiences or insights you have about Discord and how it connects Gen Z. This will demonstrate your fit for the role and your enthusiasm for the industry.
