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For Companies At a Glance
- Tasks: Lead EMEA sales, source new business, and expand agency relationships.
- Company: Join Wildfire, the top brand engagement solution for Discord communities.
- Benefits: Enjoy remote work, training, and development opportunities.
- Why this job: Make a real impact in the gaming industry with your sales expertise.
- Qualifications: 8-10+ years in sales, strong agency relationships, and gaming experience.
- Other info: Autonomous role with excellent growth potential in a fast-paced environment.
The predicted salary is between 72000 - 108000 ÂŁ per year.
About Wildfire
Wildfire is the leading brand engagement solution for Discord communities – the place where Gen Z lives, plays, and connects. We build campaigns that combine:
- The scale and reporting of media
- The authenticity of influencer marketing
- Community‑first creative
- Proprietary insight and analytics
- Clear commercial outcomes, with average brand lift between 11–50%
Location: London
Reports to: SVP of Sales
The role
We’re hiring a Commercial Director, EMEA to lead sales across EMEA and own agency‑driven revenue from teams located outside the US. This is a senior, revenue‑owning sales role. You will be responsible for sourcing, pitching, negotiating and closing new business, while expanding existing agency relationships into new teams, regions and budget lines, focusing on London agencies for non‑endemic brands and game developers across the world outside the US.
While you will take ownership of existing agency relationships, success in this role is measured by new revenue generated and expanded spend, not account servicing. You will report into our SVP of Sales (based in Chicago), work closely with our US‑based sales team on global accounts, and spend one day per week in the London office working directly with the CEO, who will be available to support on key pitches and strategic deals where it adds value, but this role is designed to be autonomous.
What you’ll be responsible for:
- Leading EMEA sales
- Own and deliver an annual sales target
- Lead all agency‑driven sales activity across EMEA and any other non‑US regions where relevant
- Drive net‑new revenue through existing and new media agency relationships
- Build a predictable, repeatable EMEA sales pipeline to grow out your own team
New business & expansion sales
- Proactively source new opportunities: this is not an inbound or servicing role
- Expand existing agency relationships by selling into additional planning and activation teams, new markets and regions, and new categories and briefs
- Convert test campaigns into repeat, multi‑market and annual commitments
- Build multi‑threaded relationships with planners, strategists, investment teams and budget holders
- Navigate complex agency structures to unlock meaningful spend
- Position Wildfire as a strategic gaming partner, not a tactical media line
- Close six‑figure+ campaign budgets and longer‑term partnerships
Deal ownership & execution
- Own the full sales cycle: prospecting, discovery, pitch, negotiation and close
- Maintain a clean, credible pipeline and accurate forecasts
- Lead commercial negotiations, pricing and deal structures in collaboration with leadership
- Work closely with campaigns and strategy teams to ensure scalable, high‑quality delivery
Requirements – Who you are
- A senior sales operator with fantastic agency relationships in London and EMEA
- Deeply experienced selling branded content and/or other non‑programmatic solutions into media agencies, ideally within gaming or gaming‑adjacent categories
- Comfortable leading senior agency conversations independently
- Commercially sharp, outcome‑driven and highly autonomous
- Remote‑first and able to hand over campaigns to be fulfilled exhaustively through documentation and following process
- Energised by building revenue and expanding opportunity within a fast‑growing company
- We will likely already know you or have a high number of mutuals given your respect and status in the industry
Experience we’re looking for:
- 8–10+ years in sales roles within gaming, digital media or creator economy
- Gaming & startup experience a must
- Proven track record of new business generation and account expansion
- Strong understanding of agency planning, buying and investment structures
- International agency experience across EMEA (and ideally global accounts)
- Familiarity with fast sales cycles – ability to close business in 3 months
- Some working knowledge of Discord
- Ability to sell to gaming endemics and non‑endemics
Benefits
- Work From Home
- Training & Development
Commercial Director, EMEA in London employer: Wildfire Comms Ltd
Contact Detail:
Wildfire Comms Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director, EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Commercial Director gig.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, share your insights on agency relationships and revenue growth. Let them see how you can drive results for Wildfire.
✨Tip Number 3
Prepare for those interviews! Research Wildfire’s campaigns and be ready to discuss how you can contribute to their success in the EMEA market. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Wildfire team.
We think you need these skills to ace Commercial Director, EMEA in London
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Mention any relevant experience or projects that showcase your enthusiasm for the industry. We want to see how you connect with the gaming community and why you're excited about joining Wildfire.
Tailor Your Experience: Make sure to highlight your sales experience in a way that aligns with the role. Focus on your agency relationships and any successful campaigns you've led. We’re looking for someone who can drive revenue, so be specific about your achievements and how they relate to the Commercial Director position.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, so avoid jargon unless it's industry-specific and relevant. Remember, we want to understand your qualifications quickly!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Wildfire.
How to prepare for a job interview at Wildfire Comms Ltd
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your ability to drive revenue. Be prepared to discuss specific figures from your past roles, such as sales targets you've met or exceeded, and how you achieved those results. This shows you're outcome-driven and commercially sharp.
✨Understand the Agency Landscape
Familiarise yourself with the media agency structures in London and EMEA. Research key players and their recent campaigns, especially in gaming. This knowledge will help you navigate complex relationships and position Wildfire as a strategic partner during your discussions.
✨Showcase Your Autonomy
This role is designed to be autonomous, so highlight your experience in leading sales independently. Share examples of how you've sourced new opportunities and expanded existing relationships without heavy oversight. This will reassure them that you can thrive in a remote-first environment.
✨Prepare for Senior Conversations
You'll be leading senior agency conversations, so practice articulating your value proposition clearly and confidently. Think about how to position Wildfire's offerings as solutions to their challenges, and be ready to discuss how you can convert test campaigns into long-term partnerships.