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For Companies At a Glance
- Tasks: Lead EMEA sales, drive new revenue, and build agency relationships.
- Company: Wildfire, the top brand engagement solution for Discord communities.
- Benefits: Work from home, training, and development opportunities.
- Why this job: Join a fast-growing company and make a real impact in the gaming industry.
- Qualifications: 8-10+ years in sales, strong agency relationships, and gaming experience.
- Other info: Autonomous role with excellent growth potential and support from leadership.
The predicted salary is between 72000 - 108000 ÂŁ per year.
About Wildfire
Wildfire is the leading brand engagement solution for Discord communities – the place where Gen Z lives, plays, and connects. We build campaigns that combine:
- The scale and reporting of media
- The authenticity of influencer marketing
- Community‑first creative
- Proprietary insight and analytics
- Clear commercial outcomes, with average brand lift between 11–50%
Location: London
Reports to: SVP of Sales
The role
We’re hiring a Commercial Director, EMEA to lead sales across EMEA and own agency‑driven revenue from teams located outside the US. This is a senior, revenue‑owning sales role. You will be responsible for sourcing, pitching, negotiating and closing new business, while expanding existing agency relationships into new teams, regions and budget lines, focusing on London agencies for non‑endemic brands and game developers across the world outside the US. While you will take ownership of existing agency relationships, success in this role is measured by new revenue generated and expanded spend, not account servicing.
You will report into our SVP of Sales (based in Chicago), work closely with our US‑based sales team on global accounts, and spend one day per week in the London office working directly with the CEO, who will be available to support on key pitches and strategic deals where it adds value, but this role is designed to be autonomous.
What you’ll be responsible for:
- Leading EMEA sales
- Own and deliver an annual sales target
- Lead all agency‑driven sales activity across EMEA and any other non‑US regions where relevant
- Drive net‑new revenue through existing and new media agency relationships
- Build a predictable, repeatable EMEA sales pipeline to grow out your own team
New business & expansion sales
- Proactively source new opportunities: this is not an inbound or servicing role
- Expand existing agency relationships by selling into additional planning and activation teams, new markets and regions, and new categories and briefs
- Convert test campaigns into repeat, multi‑market and annual commitments
- Build multi‑threaded relationships with planners, strategists, investment teams and budget holders
- Navigate complex agency structures to unlock meaningful spend
- Position Wildfire as a strategic gaming partner, not a tactical media line
- Close six‑figure+ campaign budgets and longer‑term partnerships
Deal ownership & execution
- Own the full sales cycle: prospecting, discovery, pitch, negotiation and close
- Maintain a clean, credible pipeline and accurate forecasts
- Lead commercial negotiations, pricing and deal structures in collaboration with leadership
- Work closely with campaigns and strategy teams to ensure scalable, high‑quality delivery
Requirements – Who you are
- A senior sales operator with fantastic agency relationships in London and EMEA
- Deeply experienced selling branded content and/or other non‑programmatic solutions into media agencies, ideally within gaming or gaming‑adjacent categories
- Comfortable leading senior agency conversations independently
- Commercially sharp, outcome‑driven and highly autonomous
- Remote‑first and able to hand over campaigns to be fulfilled exhaustively through documentation and following process
- Energised by building revenue and expanding opportunity within a fast‑growing company
- We will likely already know you or have a high number of mutuals given your respect and status in the industry
Experience we’re looking for:
- 8–10+ years in sales roles within gaming, digital media or creator economy
- Gaming & startup experience a must
- Proven track record of new business generation and account expansion
- Strong understanding of agency planning, buying and investment structures
- International agency experience across EMEA (and ideally global accounts)
- Familiarity with fast sales cycles – ability to close business in 3 months
- Some working knowledge of Discord
- Ability to sell to gaming endemics and non‑endemics
Benefits
- Work From Home
- Training & Development
Commercial Director, EMEA employer: Wildfire Comms Ltd
Contact Detail:
Wildfire Comms Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director, EMEA
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and engage on platforms like LinkedIn. The more you network, the better your chances of landing that Commercial Director role.
✨Showcase Your Expertise
When you get the chance to chat with potential employers, make sure to highlight your experience in agency relationships and sales. Share specific examples of how you've driven revenue and expanded accounts – this will set you apart from the competition!
✨Prepare for the Pitch
Before any interview or meeting, do your homework! Understand Wildfire's business model and how you can contribute to their success. Tailor your pitch to show how your skills align with their goals, especially in the gaming and media space.
✨Apply Through Our Website
Don't forget to apply directly through our website! It shows you're genuinely interested and gives us a chance to see your application in the best light. Plus, it’s a great way to stay updated on any new opportunities that pop up.
We think you need these skills to ace Commercial Director, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Director role. Highlight your experience in sales, especially within gaming or digital media, and showcase any agency relationships you have in London and EMEA.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Wildfire. Share specific examples of how you've driven revenue and expanded agency relationships, and don’t forget to mention your passion for the gaming industry!
Showcase Your Achievements: Quantify your successes! Use numbers to demonstrate your track record in new business generation and account expansion. This will help us see the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Wildfire!
How to prepare for a job interview at Wildfire Comms Ltd
✨Know Your Audience
Before the interview, do your homework on Wildfire and its position in the gaming and Discord community. Understand their campaigns and how they engage Gen Z. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Network
As a Commercial Director, agency relationships are key. Be ready to discuss your existing connections within London and EMEA agencies. Highlight specific examples of how you've successfully navigated complex agency structures to drive revenue and close deals.
✨Demonstrate Your Sales Acumen
Prepare to talk about your sales strategy and how you've generated new business in previous roles. Use metrics to back up your claims, like percentage increases in revenue or successful campaign budgets you've closed. This will illustrate your commercial sharpness.
✨Be Ready for Strategic Conversations
Expect to engage in discussions about positioning Wildfire as a strategic partner rather than just a media line. Think about how you can articulate the value of branded content and non-programmatic solutions in the gaming space, and be prepared to share your insights on market trends.