At a Glance
- Tasks: Lead sales strategy and performance for Staycity's London portfolio, driving revenue growth.
- Company: Join a fast-growing European hospitality group focused on modern, flexible experiences.
- Benefits: Enjoy paid family leave, bonus schemes, discounted stays, and education support.
- Other info: Be part of a diverse team that values curiosity, collaboration, and kindness.
- Why this job: Make a real impact in hospitality while leading a dynamic sales team.
- Qualifications: 8 years of sales experience in hotels or serviced apartments is essential.
The predicted salary is between 72000 - 108000 £ per year.
At Staycity Group, we bring together two leading aparthotel brands - Staycity Aparthotels and Wilde Aparthotels - united by a shared commitment to modern, flexible hospitality. Across our properties and support teams, our goal is simple: to deliver exceptional experiences for our guests and create an environment where our people can do their best work. Whether you’re joining our operations, sales or head office teams, you’ll be part of a fast-growing European hospitality group built on our values of curiosity, drive, collaboration, kindness, and respect. We’re a diverse and inclusive team that encourages you to bring your unique self to work - because we believe great hospitality starts with people who feel valued, supported, and inspired to grow.
The Director of Sales, London will lead Staycity Group's sales strategy and performance across the London portfolio, driving revenue growth through strategic account management, proactive business development, and effective team leadership. The role focuses on building long-term partnerships, developing the London market strategy, and ensuring Staycity is the preferred accommodation partner for both corporate and leisure guests.
Benefits:
- Paid family leave (>1 year of service)
- Bonus scheme that rewards high performers - based on our core values and tied to individual property goals
- Discounted rates for overnight stays for you, and your family and friends
- Refer and earn scheme - earn up to £550
- Cycle to work scheme - to support a healthy lifestyle and our planet
- Education Support to help you foster new skills
- Volunteer days: 2 paid volunteer days per year
- EAP: Support for you and your family when you need it with our Employee Assistance Program (EAP)
We would love you to have:
- 8 years' sales experience within hotels or serviced apartments in London, this is non-negotiable
- Proven track record in leading large high-performing sales teams, this is non-negotiable
- Strong network within corporate and travel management sectors
- Excellent negotiation, presentation, and stakeholder management skills
- Commercially astute and data-driven, with strong analytical capability
- Experience in multi-site or regional leadership
- Familiarity with CRM and GDS platforms
Personal Attributes:
- Strategic thinker with a hands-on, results-driven approach
- Collaborative, adaptable, and resilient
- Strong people leader who builds capability and culture
- Passionate about hospitality and delivering results through others
What you can do for us:
- Develop and deliver a clear sales strategy for our Staycity and Wilde properties in London, aligned with group commercial priorities
- Lead, coach, and develop the London sales team to meet revenue and market share targets
- Identify and secure new business across corporate, leisure, and travel trade channels
- Build and maintain strong relationships with key clients, including TMCs, relocation agents, and corporates
- Negotiate and manage contracts to ensure profitable, long-term partnerships
- Collaborate with Revenue, Marketing, and Operations to optimise performance and customer delivery
- Analyse market trends and competitor activity to inform commercial decisions
- Provide regular reporting, forecasting, and insights to senior management
- Represent Staycity Group at industry events and trade shows
Director of Sales - London - employer: Wilde
Staycity Group is an exceptional employer that prioritises the well-being and growth of its employees, offering a vibrant work culture rooted in collaboration, respect, and inclusivity. As a Director of Sales in London, you will benefit from a competitive bonus scheme, generous family leave, and opportunities for professional development, all while being part of a dynamic team dedicated to delivering outstanding hospitality experiences. With a focus on strategic leadership and long-term partnerships, this role not only allows you to drive revenue growth but also empowers you to inspire and develop a high-performing sales team in one of Europe's most exciting markets.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales - London -
✨Network Like a Pro
Get out there and connect with people in the industry! Attend networking events, trade shows, and local meet-ups. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your achievements and how you’ve driven sales in previous roles. We want to see your passion for hospitality and results-driven mindset shine through.
✨Research the Company
Before any interview, do your homework on Staycity Group. Understand our values, mission, and what makes us tick. This will help you tailor your conversation and show us you’re genuinely interested in being part of our team.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to join our fantastic team.
We think you need these skills to ace Director of Sales - London -
Some tips for your application 🫡
Show Your Passion for Hospitality:When writing your application, let your love for the hospitality industry shine through. We want to see how your experiences and values align with our commitment to delivering exceptional guest experiences.
Highlight Your Sales Achievements:Make sure to showcase your sales experience, especially in hotels or serviced apartments. We’re looking for a proven track record, so don’t hold back on those impressive numbers and successful strategies you've implemented!
Tailor Your Application:Take the time to customise your application for the Director of Sales role. Mention specific skills and experiences that relate directly to the job description, like your leadership style and your network within the corporate sector.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Staycity Group!
How to prepare for a job interview at Wilde
✨Know Your Numbers
As a Director of Sales, you'll need to demonstrate your analytical skills. Brush up on key metrics related to sales performance, market trends, and revenue growth. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Leadership Style
This role requires strong people leadership. Prepare examples that highlight your experience in leading high-performing teams. Think about how you've coached and developed team members to achieve their targets and foster a positive culture.
✨Build Relationships Before the Interview
Since relationship-building is crucial in this role, try to connect with current or former employees of Staycity Group on LinkedIn. This can give you insights into the company culture and help you tailor your responses during the interview.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving abilities. Prepare scenarios where you've successfully navigated challenges in sales or built long-term partnerships. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
