At a Glance
- Tasks: Lead impactful marketing initiatives across UK, Ireland, and Europe, focusing on French-speaking markets.
- Company: Join Staycity Group, a fast-growing European hospitality brand committed to exceptional guest experiences.
- Benefits: Enjoy flexible working, generous holidays, bonuses, and discounted stays for you and your loved ones.
- Other info: Collaborative environment with opportunities for personal growth and community engagement.
- Why this job: Be the voice of our brand in French markets and drive creative campaigns that resonate locally.
- Qualifications: Fluent in French and English with 3-5 years of B2C marketing experience.
The predicted salary is between 40000 - 50000 £ per year.
At Staycity Group, we bring together two leading aparthotel brands - Staycity Aparthotels and Wilde Aparthotels - united by a shared commitment to modern, flexible hospitality. Across our properties and support teams, our goal is simple: to deliver exceptional experiences for our guests and create an environment where our people can do their best work. Whether you're joining our operations or head office teams, you'll be part of a fast-growing European hospitality group built on our values of curiosity, drive, collaboration, kindness, and respect. We're a diverse and inclusive team that encourages you to bring your unique self to work - because we believe great hospitality starts with people who feel valued, supported, and inspired to grow.
The Role
We are seeking a hands-on Marketing Manager to work closely with our Director of Integrated Marketing, delivering impactful brand, campaign, and commercial marketing initiatives across the UK, Ireland, and Europe. With a strong focus on our French speaking markets, this role combines strategic brand work with local market activation, content, CRM, digital, PR, and in property marketing. The ideal candidate will be a fluent French speaker with excellent translation and localisation skills, capable of managing multiple projects while championing our brand across English and French markets.
Benefits:
- Paid family leave (>1 year of service)
- Flexible working patterns
- Generous holiday allowance
- Bonus scheme that rewards high performers; based on our core values and tied to individual property goals
- Discounted rates for overnight stays for you, your family and friends
- Refer and earn scheme if you successfully refer a friend to work with us
- Cycle to work scheme- to support a healthy lifestyle and our planet
- Education Support to help you foster new skills
- Volunteer days: 2 paid volunteer days per year
- Support for you and your family when you need it with our Employee Assistance Program (EAP)
We would love you to have:
- Professional or native level fluency in both French and English, with the confidence to write, translate, and review marketing content while maintaining a consistent brand voice.
- 3 to 5 years of B2C marketing experience, ideally within hospitality, travel, lifestyle, or another consumer focused brand.
- Experience working across a broad marketing mix, including brand, content, digital, CRM, email, PR, events, and in property marketing.
- Excellent project management skills, with the ability to manage multiple priorities, meet deadlines, and coordinate stakeholders across different teams and markets.
- Strong creative judgement and the ability to develop effective briefs, ensuring campaigns and content align with brand standards.
- A collaborative approach, with experience building strong relationships across departments, agencies, and external partners.
- Confidence using AI and emerging marketing technologies to improve efficiency, creativity, and ways of working.
- Outstanding written and verbal communication skills, with the ability to adapt your tone for different audiences while maintaining brand consistency.
- The ability to thrive in a fast paced environment, remaining organised, adaptable, and solutions focused as priorities evolve.
What you can do for us:
- Lead marketing activity across our French portfolio, adapting campaigns and content to resonate with local audiences while acting as the brand's French language expert.
- Translate, localise, and review marketing copy across English and French, ensuring consistency in tone, quality, and brand voice.
- Manage integrated marketing campaigns from brief to execution, coordinating timelines, stakeholders, and creative delivery across multiple channels.
- Develop clear and inspiring creative briefs that translate brand strategy into effective campaigns and content.
- Maintain and optimise website content across English and French language sites, ensuring accuracy, consistency, and a seamless user experience.
- Support the planning and delivery of email and CRM campaigns by briefing content, reviewing communications, and contributing to the content calendar.
- Collaborate with PR partners, local teams, and external agencies to deliver partnerships, events, and property launches that strengthen brand awareness.
- Enhance the guest journey by supporting in property marketing, photoshoots, and guest communications from pre arrival through to post stay.
If you thrive in a fast-paced, evolving environment where ambiguity is met with enthusiasm and determination, and if you lead with kindness, clarity, and curiosity, we'd love to hear from you. Start your Staycity Group journey - apply now!
Marketing Manager - Dublin 8 employer: Wilde
At Staycity Group, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of Dublin 8. Our commitment to employee growth is reflected in our generous benefits, including flexible working patterns, education support, and paid volunteer days, all designed to empower our team members to thrive both personally and professionally. Join us and be part of a dynamic hospitality group where your contributions are valued, and you can make a meaningful impact across our diverse European markets.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Dublin 8
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wilde and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wilde are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wilde on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wilde. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Dublin 8
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wilde. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wilde:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wilde’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wilde
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wilde will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wilde, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
