At a Glance
- Tasks: Lead email and CRM marketing strategies to enhance guest experiences and drive revenue.
- Company: Join Staycity Group, a fast-growing European hospitality brand focused on modern, flexible experiences.
- Benefits: Enjoy flexible working, generous holidays, bonuses, and discounted stays for you and your loved ones.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Make a real impact by creating personalised guest journeys and optimising marketing campaigns.
- Qualifications: 4 years in CRM or email marketing, strong analytical skills, and a passion for customer experience.
The predicted salary is between 45000 - 55000 £ per year.
At Staycity Group, we bring together two leading aparthotel brands - Staycity Aparthotels and Wilde Aparthotels - united by a shared commitment to modern, flexible hospitality. Across our properties and support teams, our goal is simple: to deliver exceptional experiences for our guests and create an environment where our people can do their best work. Whether you're joining our operations or head office teams, you'll be part of a fast-growing European hospitality group built on our values of curiosity, drive, collaboration, kindness, and respect. We're a diverse and inclusive team that encourages you to bring your unique self to work - because we believe great hospitality starts with people who feel valued, supported, and inspired to grow.
We're looking for an Email and CRM Marketing Lead to own the guest email and CRM programme end to end. This is a senior specialist role: you'll set the strategy, build the segmentation logic, and also get hands-on with campaign execution where it matters. You'll turn guest data into revenue - higher repeat-booking rates, stronger direct-channel performance, and guests who come back because the experience feels personal, not generic. You'll report into the Head of Performance Marketing and work closely with Revenue, Content and our data team to make sure every email earns its place in someone's inbox.
What success looks like: increased direct-channel revenue, higher repeat-booking rate, and a CRM programme that's driven by LTV and pLTV - not just open rates.
Benefits:
- Paid family leave (>1 year of service)
- Flexible working patterns
- Generous holiday allowance
- Bonus scheme that rewards high performers; based on our core values and tied to individual property goals
- Discounted rates for overnight stays for you, your family and friends
- Refer and earn scheme if you successfully refer a friend to work with us
- Cycle to work scheme- to support a healthy lifestyle and our planet
- Education Support to help you foster new skills
- Volunteer days: 2 paid volunteer days per year
- Support for you and your family when you need it with our Employee Assistance Program (EAP)
We would love you to have:
- 4 years of experience in CRM, lifecycle, retention, or email marketing, ideally within hospitality, travel, ecommerce, or a customer focused industry.
- A strong commercial mindset with experience using customer data, lifetime value (LTV), predictive LTV (pLTV), and churn analysis to drive business decisions.
- Experience developing customer lifecycle strategies, with a strong understanding of audience segmentation, personalisation, and customer engagement.
- Hands on experience using CRM and email marketing platforms such as Revinate, Klaviyo, HubSpot, or similar marketing automation tools.
- Strong analytical skills, with confidence working with SQL, customer data, and audience segmentation, and collaborating with technical teams on data requirements.
- A proven track record of planning and delivering high performing, multi channel CRM and email marketing campaigns that drive customer retention, revenue, and lifetime value.
- Excellent copywriting and communication skills, with the ability to create engaging, persuasive, and brand aligned customer communications.
- A proactive, collaborative approach, with the ability to manage multiple projects and work effectively with cross functional teams.
- A passion for creating exceptional customer experiences and using data driven insights to continuously optimise performance.
Desirable:
- Experience setting up or migrating CRM platforms
- Multilingual campaign delivery
- Experience building value-exchange models (e.g. loyalty/rewards)
What you can do for us:
- Own and continuously improve our CRM and guest lifecycle strategy, creating seamless customer journeys from first interaction through to loyalty and repeat bookings.
- Design, build, and optimise automated guest journeys across the full customer lifecycle, including welcome, pre arrival, in stay, upsell, post stay, win back, referral, and VIP campaigns.
- Create highly targeted audience segments using guest data, booking behaviour, preferences, and customer insights to deliver personalised communications that drive engagement and revenue.
- Plan, build, test, and deploy engaging email marketing campaigns from initial brief through to QA, launch, and ongoing optimisation.
- Shape the future of our CRM strategy by identifying opportunities to improve platforms, processes, and customer data capabilities, while supporting the evaluation and implementation of new CRM technologies.
- Develop targeted guest offers and campaigns based on customer insights, business priorities, and commercial objectives.
- Lead the marketing communications for our membership programme, creating personalised campaigns that increase engagement, loyalty, and repeat bookings.
- Ensure customer data is managed responsibly and in line with GDPR, maintaining best practice across CRM systems, the PMS, booking engine, and marketing platforms.
- Monitor and report on CRM performance, using data and insights to optimise campaigns and improve key metrics such as engagement, direct bookings, repeat business, and customer lifetime value.
- Collaborate closely with Revenue, Marketing, Digital, and Commercial teams to deliver integrated campaigns, member only offers, upselling initiatives, and new property launch communications.
If you thrive in a fast-paced, evolving environment where ambiguity is met with enthusiasm and determination, and if you lead with kindness, clarity, and curiosity, we'd love to hear from you. Start your Staycity Group journey - apply now!
Email and CRM Marketing Lead - Dublin 8 employer: Wilde
At Staycity Group, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of Dublin 8. Our commitment to employee growth is reflected in our generous benefits, including flexible working patterns, education support, and paid volunteer days, all designed to empower our team members to thrive both personally and professionally. Join us and be part of a dynamic hospitality group where your contributions are valued, and you can make a meaningful impact across our diverse European markets.
StudySmarter Expert Advice🤫
We think this is how you could land Email and CRM Marketing Lead - Dublin 8
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wilde and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wilde are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wilde on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wilde. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email and CRM Marketing Lead - Dublin 8
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wilde. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wilde:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wilde’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wilde
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wilde will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wilde, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
