Chief Creative Officer -

Staycity Group is one of Europe's leading aparthotel operators, offering modern, spacious, and flexible accommodation that blends the comforts of home with the quality and consistency of a hotel experience. Operating under the Staycity Aparthotels and Wilde by Staycity brands, we manage more than 6,000 apartments in vibrant cities such as Dublin, London, Paris, Berlin, and Venice - with continued expansion planned across Europe. We are a growth-oriented, values-driven business backed by a strong financial foundation and a culture of operational excellence. Our team is passionate about delivering exceptional guest experiences while building one of the most respected hospitality businesses in the market.

This is the moment to hire a Chief Creative Officer who can define and protect what makes Staycity and Wilde extraordinary - and ensure that creative vision scales with the business.

The Chief Creative Officer is a senior leadership role at the heart of Staycity Group's ambition to compete with the best lifestyle hotel and aparthotel brands in the world. Reporting directly to the CEO, the CCO carries a mandate to own the creative soul of both brands across every guest touchpoint, from the first digital impression through to the lived experience of waking up in a Wilde in Lisbon or a Staycity in Edinburgh. The CCO will serve as the creative conscience of the business: a collaborator, a challenger, and a keeper of standards. They will work closely with the CEO, Chief Development Officer, Chief Projects Officer, and Operations leaders, as well as external design, architecture, and agency partners to ensure that every new property, campaign, product, and experience tells a coherent and compelling brand story.

This role requires someone who thinks holistically across spaces, stories, and sensory experience - and who understands the commercial context in which great creative work must operate. The CCO will lead and take direct responsibility for an Interior Design team. In parallel, the CCO will manage a network of external specialists - including architectural practices and specialist interior designers - ensuring that the Group has access to the best creative talent both inside and outside the organisation.

Key Working Relationships

• Chief Executive Officer: The CCO's direct line and closest strategic partner. Together they will set the creative ambition for both brands, make key investment decisions, and ensure creative vision is embedded at board level.
• Chief Development Officer: A critical relationship given the pace of new site acquisition. The CCO will engage at the earliest stages of concept development to ensure brand positioning and design intent are established before construction begins.
• Chief Projects Officer: The CCO and CPO will work in close partnership through the full delivery cycle, from design sign-off through to final fit-out and pre-opening walk-through.
• Operations Leaders: The CCO will work closely with General Managers and regional operations leaders to ensure that the guest experience at every property consistently reflects the creative vision.
• External Partners: Architects, interior designers, creative agencies, photographers, and brand collaborators across European markets.

Key Responsibilities

• Lead periodic brand reviews, commissioning research where needed, to keep both brands culturally relevant and commercially sharp.
• Manage the briefing and output of external brand agencies, creative studios, photographers, and copywriters, setting clear standards and maintaining quality control across all brand-originated content.
• Define and maintain comprehensive brand systems for both Staycity and Wilde, covering visual identity as well as tone of voice, naming conventions, and design language.
• Build the internal creative team's capability to be a genuine centre of brand excellence.
• Shape the sensory and emotional experience of every guest, ensuring that the atmosphere, ambiance, and feel of each property is intentional, memorable, and on-brand.
• Define the experience pillars for each brand - from arrival and lobby atmosphere through to in-room sensory elements including lighting, scent, sound, and texture.