Purpose of the Role
WildBrain is looking for a Media Operations Coordinator to help support WildBrain’s digital, commercial and marketing strategies for both our owned Kids & Family franchises and third‑party clients.
Reporting to the Senior Media Operations Manager, you will support the development and execution of always‑on and tentpole digital paid media campaigns as part of an integrated digital marketing approach.
Working closely with the Digital Marketing, FAST/AVOD, and YouTube Network teams, you will support the execution of strategies to grow and engage adult, parent, and child audiences online, promoting licensed products, events and launches and driving content awareness and consumption.
Key Responsibilities
- Execute paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns.
- Work with the Senior Media Operations Manager and Media Operations Analyst to implement and analyze bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children.
- Collaborate with internal teams, including sales, content, and product, to ensure the successful setup, execution and optimisation of advertising campaigns across WildBrain’s YouTube Reserve network.
- Ensure creatives comply with industry standards, platform guidelines, and legal requirements.
- Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and achieve KPIs.
- Help manage media budgets to maximise return and track spend and payments.
- Generate regular reports on campaign performance, revenue tracking, and ad operations metrics, providing valuable insights to stakeholders.
- Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
Qualifications
- Experience or knowledge of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest, FAST Channels).
- Strong communication and interpersonal skills.
- Collaborative spirit, working seamlessly with internal teams and external partners.
- Working to tight deadlines and managing client relationships – an organised and proactive person.
- Analytical Mindset: Understand and provide insights on metrics, analytics tools, and campaign performance analysis.
- A self‑starter with a solution‑driven mindset and the ability to learn quickly.
- A positive, can‑do attitude with a keen interest in the kids and family media landscape.
- Educational background in Marketing, Communications, Advertising fields, or equivalent work experience preferred.
- Experience or knowledge of advertising to children an advantage.
Benefits
We offer competitive benefits and invest in our people and their future.
EEO & Diversity
Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
Media Operations Co-ordinator employer: WildBrain
At WildBrain, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and individuality. Our hybrid work model allows for flexibility while collaborating with a talented team dedicated to managing some of the world's most beloved brands. We are committed to your professional growth, providing competitive benefits and a supportive environment that values diversity, equity, and inclusion, ensuring every employee feels valued and empowered to bring their authentic self to work.
