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For Companies At a Glance
- Tasks: Lead creative marketing campaigns and engage audiences across digital platforms.
- Company: Join a dynamic team at a leading kids' entertainment company.
- Benefits: Enjoy competitive benefits, generous time-off, and professional growth opportunities.
- Why this job: Unleash your creativity while making an impact in family entertainment.
- Qualifications: Experience in multi-channel marketing and a passion for digital storytelling.
- Other info: Collaborative environment that values diversity and individual talents.
The predicted salary is between 28800 - 43200 £ per year.
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.
About the Role
We’re looking for a Marketing Manager with a proven track record of driving brand engagement and delivering impactful campaigns. Reporting to the Senior Marketing Manager, you’ll turn franchise strategies into actionable marketing plans developing creative campaign ideas, managing execution, and measuring performance. You will also line-manage the Content oversee asset delivery and deadlines. Plan and execute influencer and creator programs, ensuring compliance with brand and legal guidelines and campaign goals. Collaborate with Media Solutions to brief digital advertising campaigns, monitor performance, and optimize creative for ROI. Integrate consumer product priorities and retail promotions into marketing activity in partnership with Licensing teams. Monitor campaign performance, applying test-and-learn approaches and optimizing tactics based on KPIs. Provide constructive feedback on social and marketing assets, ensuring adherence to brand standards and platform best-practice. Maintain campaign calendars aligned to franchise priorities and seasonal plans. Prepare monthly performance reports with actionable insights and recommendations and contribute to quarterly reviews, providing context and learnings to senior stakeholders. Suggest workflow and content improvements to enhance efficiency and effectiveness.
Qualifications
- Hands-on experience managing multi-channel campaigns end-to-end, from planning to reporting with a focus on social media and digital marketing.
- Strong understanding of marketing principles, including funnel strategies and paid/organic/earned channels.
- Proficiency with marketing and social media tools, including analytics platforms (e.g., Google Analytics, social insights), scheduling tools (e.g., HeyOrca, Hootsuite), and content editing software (e.g., Adobe Suite, Canva).
- Ability to interpret analytics dashboards and translate insights into actionable optimizations.
- Exceptional project management skills and attention to detail.
- Experience working with agencies, freelancers, and cross-functional teams.
- Skilled in providing creative feedback and applying brand guidelines.
- Demonstrated ability to take ownership and drive initiatives in a fast-paced environment.
- Clear, confident communication style and ability to collaborate with stakeholders.
- Passion for kids’ and family entertainment and digital storytelling.
Additional Information
What We Offer Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!
Our Commitment Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content
Marketing Manager employer: WildBrain
Contact Detail:
WildBrain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past campaigns or projects. Use visuals to demonstrate your impact and how you can bring that same energy to their team.
✨Tip Number 3
Be ready to discuss data! Since this role is all about driving brand engagement, brush up on how you've used analytics to optimise campaigns. Be prepared to share specific metrics and results from your previous work.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our amazing team at WildBrain.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your imagination run wild! We want to see how you can turn franchise strategies into actionable marketing plans. Share examples of your past campaigns that showcase your creativity and impact.
Be Data-Driven: We love a good story backed by data! Make sure to highlight your experience with analytics tools and how you've used insights to optimise campaigns. Show us how you measure performance and adapt strategies based on KPIs.
Tailor Your Application: Don’t just send a generic application our way. Tailor your CV and cover letter to reflect the specific skills and experiences that align with the Marketing Manager role. Mention your hands-on experience with multi-channel campaigns and your passion for kids' entertainment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at WildBrain
✨Know Your Audience
Before the interview, dive deep into the company's content and audience engagement strategies. Familiarise yourself with their YouTube network and other platforms they use. This will help you tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of multi-channel campaigns you've managed. Highlight your role in planning, execution, and performance measurement. Use metrics to demonstrate your impact, as this will resonate well with the interviewers looking for a proven track record.
✨Be Ready to Discuss Tools and Analytics
Brush up on the marketing and social media tools mentioned in the job description, like Google Analytics and Adobe Suite. Be prepared to discuss how you've used these tools to optimise campaigns and interpret data insights, as this shows you're hands-on and results-driven.
✨Emphasise Collaboration and Feedback
Since the role involves working with cross-functional teams and providing feedback, think of examples where you've successfully collaborated with others. Share how you’ve given constructive feedback on marketing assets while adhering to brand guidelines, showcasing your teamwork skills.
