At a Glance
- Tasks: Support digital marketing strategies and execute engaging media campaigns for kids' content.
- Company: Join WildBrain, a leader in kids and family entertainment with a creative culture.
- Benefits: Competitive benefits, professional growth, and a supportive work environment.
- Other info: Diverse and inclusive workplace that values creativity and individuality.
- Why this job: Make an impact in the kids' media landscape while collaborating with innovative teams.
- Qualifications: Experience in digital campaigns and strong communication skills are a plus.
The predicted salary is between 30000 - 40000 £ per year.
Join our Network team within WildBrain today to become part of the story! Our Network is an integrated offering across YouTube, FAST, AVOD and Media Solutions designed to help content owners and advertisers reach families wherever they are watching, in a trusted, kid-safe environment. One Network, Many Screens. Across YouTube, FAST and AVOD, we manage and monetize over 1000 premium channels for owned and partner brands, supported by deep operational expertise and long-standing platform relationships.
Purpose of the Role: WildBrain is looking for a Media Operations Coordinator to help support WildBrain’s digital, commercial and marketing strategies for both our owned Kids & Family franchises, and third-party clients. Reporting to the Senior Media Operations Manager, you will support the development and execution of always-on and tentpole digital paid media campaigns as part of an integrated digital marketing approach. Working closely with the Digital Marketing, FAST/AVOD, and YouTube Network teams, you will support the execution of strategies to grow and engage adult, parent and child audiences online, promoting licensed products, events and launches and driving content awareness and consumption.
Key Responsibilities:
- Execute paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns.
- Work with the Senior Media Operations Manager and Media Operations Analyst, to implement and analyze bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children.
- Collaborate with internal teams, including sales, content, and product, to ensure the successful setup, execution and optimisation of advertising campaigns across WildBrain’s YouTube Reserve network.
- Ensure creatives comply with industry standards, platform guidelines, and legal requirements.
- Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and achieve KPIs.
- Help manage media budgets to maximise return and track spend and payments.
- Generate regular reports on campaign performance, revenue tracking, and ad operations metrics, providing valuable insights to stakeholders.
- Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
What you will bring:
- Experience or knowledge of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest, FAST Channels).
- Strong communication and interpersonal skills.
- Collaborative spirit, working seamlessly with internal teams and external partners.
- Working to tight deadlines and managing client relationships - an organised and proactive person.
- Analytical Mindset: Understand and provide insights on metrics, analytics tools, and campaign performance analysis.
- A self-starter with a solution driven mindset and the ability to learn quickly.
- A positive, can-do attitude with a keen interest in the kids and family media landscape.
- Educational background in Marketing, Communications, Advertising fields, or equivalent work experience preferred.
- Experience or knowledge of advertising to children an advantage.
What We Offer: Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
Our Commitment: Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
Media Operations Co-ordinator in London employer: WildBrain
At WildBrain, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and individuality. Our hybrid work model allows for flexibility while collaborating with a talented team dedicated to managing some of the world's most beloved brands. We are committed to your professional growth, providing competitive benefits and a supportive environment that values diversity, equity, and inclusion, ensuring every employee feels valued and empowered to bring their authentic self to work.
StudySmarter Expert Advice🤫
We think this is how you could land Media Operations Co-ordinator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WildBrain and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WildBrain are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WildBrain on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WildBrain. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Operations Co-ordinator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WildBrain. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WildBrain:Show us that you’ve done your homework! In your application, briefly mention what you admire about WildBrain’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WildBrain
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WildBrain will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WildBrain, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
