At a Glance
- Tasks: Lead innovative marketing strategies for iconic brands like Peanuts and Teletubbies.
- Company: Join WildBrain CPLG, a global leader in entertainment and brand licensing.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive culture that values creativity and individuality.
- Why this job: Make a real impact on beloved brands while collaborating with creative minds.
- Qualifications: Experience in marketing, brand building, and integrated campaigns is essential.
The predicted salary is between 51750 - 63250 £ per year.
Location: London, UK (183 Eversholt Street, London, NW1 1BU)
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
Reporting Structure: Reports to the Marketing Director
WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!
The Senior Marketing Manager leads the strategy, development and execution of integrated marketing activity across WildBrain CPLG’s portfolio of entertainment, lifestyle, and consumer brands, including globally recognised franchises such as Peanuts, Teletubbies, Strawberry Shortcake and many more. This role is responsible for delivering regional marketing activity, local market activations, and adapting global campaigns to ensure strong cultural relevance and commercial impact across the UK and Northern Europe.
Job Description
- Strategic Brand Marketing
- Develop and deliver strategic regional marketing plans across CPLG represented and owned brands and franchises.
- Lead the development, pitching and delivery of integrated regional campaigns aligned with global brand strategy and priorities.
- Identify and lead opportunities to grow brand awareness, consumer engagement and commercial value across priority markets.
- Ensure all regional strategy, campaigns and activity align with global brand and licensor guidelines and objectives.
- Campaign Development and Management
- Lead creative ideation and develop innovative campaigns and marketing plans that engage consumers.
- Execute end-to-end marketing campaigns across offline, digital, social, PR, print, influencer, experiential and retail channels.
- Monitor campaign performance and provide reporting, insights and recommendations.
- Brand, Social, Trade, Licensee & Partner Marketing
- Collaborate with retail partners on launches, seasonal campaigns, and activations.
- Develop retailer and licensee pitch materials to support sell-in and partnerships.
- Responsible for regional social channels and working with global social teams and external agencies for content development & approvals.
- Stakeholder Management
- Build and maintain strong relationships with licensors, licensees, retailers, internal teams and external agencies.
- Present marketing plans, updates and results to senior stakeholders.
- Budget Management
- Support management of marketing budgets and forecasting.
- Ensure campaigns are delivered within allocated budgets.
- Leadership & Team Development
- Provide guidance and mentoring to junior team members.
Qualifications
- Proven track record in marketing, brand, agency, entertainment, licensing, or retail marketing roles.
- Strong understanding of UK & EMEA consumer markets, youth culture, and digital trends.
- Significant experience delivering integrated marketing campaigns and retail partnerships.
- Excellent communication, presentation and organisational skills.
Personal Attributes
- Strategic and creative thinker with strong commercial instincts.
- Highly organised with ability to manage multiple projects simultaneously.
- Proactive, solutions-focused, and detail-oriented.
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development.
Our Commitment
Diversity, Equity, and Inclusion are in our DNA. We strive to reflect and honour the diversity of our audiences around the world.
WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
Senior Marketing Manager (UK and Northern Europe) in London employer: WildBrain CPLG
At WildBrain CPLG, we pride ourselves on being an exceptional employer that fosters a culture of creativity, collaboration, and professional growth. Our hybrid work model allows employees to balance office collaboration with remote flexibility, while our commitment to diversity, equity, and inclusion ensures that every team member feels valued and respected. With competitive benefits and a supportive environment, we empower our talented innovators to thrive as they manage some of the world's most beloved brands in the heart of London.
