Business Analyst / Project Manager – CRM(+) 12 months / 18 months Fixed Term Contract in London

Location: London, UK

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

We are seeking an experienced Senior Business Analyst (with project delivery responsibility) to lead the CRM and adjacent workstreams within the WildBrain CPLG Digital Transformation program. This role is first and foremost a business analysis and process re-engineering position, with accountability for ensuring the CRM solution is grounded in clear, optimised business processes and well-defined requirements.

The role owns business process discovery, future-state design and requirements definition, acting as the bridge between business teams and technical delivery resources (including external CRM vendors). Light-touch project management responsibilities ensure the workstream remains on track, coordinated and aligned with the wider programme.

Business Analysis & Process Re-engineering (Primary Focus)

• Lead end-to-end business process discovery across all CRM-impacted teams
• Document current-state (“as-is”) processes, pain points and inefficiencies
• Design future-state (“to-be”) processes aligned to CRM capabilities, transformation objectives and operational reality
• Facilitate process workshops, walkthroughs and validation sessions with cross-functional stakeholders
• Produce clear, high-quality process maps, user journeys and operating models

Requirements Definition & Functional Design

• Lead requirements elicitation across business, operations and commercial teams
• Translate business processes into clear functional and non-functional requirements suitable for CRM configuration and build
• Maintain strong traceability between business needs, process designs and system requirements
• Own and maintain the CRM requirements backlog, supporting prioritisation decisions with the Program Lead
• Facilitate vendor selection decision via stakeholder demos and RFP process

Business–Technology Bridge

• Act as the primary interface between business stakeholders and technical delivery teams, including external CRM vendors
• Explain business intent, constraints and priorities to technical teams in clear, unambiguous terms
• Review solution designs to ensure they align to agreed processes and business outcomes
• Support data, integration and reporting discussions to ensure end-to-end CRM workflows function effectively

Delivery Coordination & Workstream Management (Secondary Focus)

• Accountable for delivery of the CRM workstream within agreed scope, timeline and budget
• Maintain a pragmatic workstream plan, tracking milestones, dependencies and risks
• Facilitate regular working sessions, stand-ups and delivery check-ins
• Provide clear status updates, issue logs and decision tracking to the Program Lead
• Escalate risks and dependencies early to support programme-level decision-making

Qualifications

Essential

• Strong, demonstrable experience as a Business Analyst, with deep capability in process mapping and re-engineering
• Proven experience defining CRM-related requirements and supporting system delivery
• Expertise in facilitating process and requirements workshops with diverse stakeholder groups
• Ability to translate complex business workflows into structured, consumable documentation
• Experience working closely with external system vendors and internal technical teams

Desirable

• Hands-on experience with CRM platforms (e.g. Dynamics, HubSpot or similar)
• Familiarity with contract drafting workflow management and automation
• Experience operating within a multi-workstream transformation programme
• Familiarity with CRM integrations, data models or reporting considerations

Personal Attributes

• Highly analytical, structured and detail-oriented
• Comfortable challenging business thinking to simplify and optimise processes
• Strong facilitator with the credibility to guide senior stakeholders through change
• Pragmatic and outcomes-focused, balancing ideal process design with delivery reality
• Confident operating with limited direction while staying aligned to programme goals

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognise your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain.

WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.